HP Planning and Design of

HP is sticking with its organizations since it doesn't want 'a one-eyed view of the world' | killexams.com Real Questions and Pass4sure dumps

As some manufacturers revaluate and experiment with current relationships with their businesses, there are some who still pick the repute quo.

brands like Renault, Unilever and P&G are experimenting with a new model with a purpose to see media and creative companies merged, and extra work brought in-apartment. they're confident that this method will raise their creativity output, and bring transparency and enhanced control to their media spend, amongst others.

One manufacturer that nevertheless fully trusts its relationship with its agency is HP, because it believes that as a result of an company has distinct purchasers, it might carry cross client learnings to the company, permitting it to be taught from other manufacturers.

Omnicom’s PHD and Dentsu Aegis network’s Gyro are HP’s media and artistic corporations, respectively in Asia Pacific. The manufacturer has labored with PHD on diverse campaigns, including one where it addressed the proven fact that the causes for purchasing printer ink were enormously varied and infrequently fee-driven.

“If we need to say, do a dynamic artistic optimisation crusade for example, as a result of we're speaking about creative and records, i'll ask PHD 'What have you ever done around the globe and what have you ever finished with other consumers in other nations?'" says Todd Martin, director of digital and media advertising and marketing for APAC and Japan at HP right through a conversation with The Drum at Spikes Asia 2018.

“after we first talked to PHD about that, they referred to, 'Oh, now we have achieved this stunning work for Volkswagen in Europe.' Then they came and showed us how they had completed that, we took it and applied loads of that learnings to how we have been able to do DCO for our printers right here.”

HP turned into also looking for a system the place it may beginning with its insights and move through a strategic framework that may well be utilized over a whole year. in its place of reinventing the wheel, HP changed into impressed PHD have been capable of take that and turn it into a HP procedure that might work for the brand and apply it. “They pointed out, 'neatly, we do this very rigorously for our FMCG customers and for a couple of our automobile customers.'” Martin explains.

He adds that “in case you do things your self, you've got a extremely one-eyed view of the world”, asserting: “you're simply looking on the world in the course of the HP telescope and never researching from the successes and disasters of other purchasers that an company would have.

“I inspire my crew and PHD to consult with their other huge shoppers like Unilever and Volkswagen, and that i encourage them to get to grasp their counterparts within the different teams at PHD in order that we can focus on those learnings.”

Design pondering

What has changed in HP and PHD’s relationship, youngsters, is that the company has created a structured procedure that begins with its consumer insights. HP takes these client insights and use the company's internal get-to-buy, which comes from the insights group at a global degree and produce this to APAC.

The brand then brings together its facts science team, records partners, third birthday celebration companions, artistic and media businesses all together in a structured format. despite the fact, Martin cautions that here's no longer a free-for-all or a brainstorming session.

“What we do is we create from that get-to-buy, a role for communications. This position transcends every thing since it goes across artistic and media, as well as statistics. We use that function of comms to then produce the media plan, the class of artistic we'll require for the media,” explains Martin.

“That could be dynamic creative, a static inventive, video. We then align that with our records science individuals who recognize what interior facts we've on audiences and viewers segments, and then we even have discussions with our third birthday celebration facts providers who might also have enterprise insights or company intelligence equipment to be able to then create the absolute best media plan and the best possible execution for that campaign.”

HP isn't just doing this at a campaign level, however on a three hundred and sixty five days groundwork and has applied this formula for its fundamental campaigns which are going out in 2019. this could allow the company to segment the campaigns into how they will work with the customers or the individuals who have propensity during that 12 months.

“it's a really structured approach, however makes use of that collaboration between as a minimum, occasionally up to six distinct streams within HP, plus companions outside of HP to be able to create that. here is the absolute best design pondering method from briefing to media planning,” says Martin.

here's a departure from the tedious method of the marketing business unit at HP developing a short and handing it to the creative and media agencies, and anticipating them to return returned with their ideas. This system had no design considering, notes Martin.

“What you should do to create resonance is obviously address the behaviour. in case you birth from a behaviour, then the design pondering system is customized to that. the usage of design considering, what you are doing is you are inserting the goal viewers, the client and their behaviour first,” he explains.

“you then are designing round that and creating the maximum diploma of resonance with that adult. as a result of placing a everyday focus is all the time critical and you seem on the large world manufacturers, they are respectable at doing usual awareness. it's some thing that you just cannot discount.”

It doesn't hurt to slap on a huge emblem in a campaign for a brand new product to raise the awareness, but Martin asserts that these sorts of campaigns are not centered, and a brand will must solid its net extensive and preserve constructing recognition all the time.

“Addressing the behaviours of americans and the way they are interacting together with your brand is what the design considering procedure is made for. so that way you could use a collaborative technique to bring in all of the most important americans to create a short. and that's the technique we have developed over concerning the last 4 or five months for the market enterprise devices at HP,” he says.

In-house

what's being executed in-house at HP is the management, centralisation and alignment of its world directives for advertising. It additionally leans on its regional and country-primarily based groups to create nation particular and culturally applicable messages to go out in those nations, in keeping with its knowing of the audiences in those countries.

“We personal and manage the method. So internally, what I do is I work in like a marketing science division. it is called the centre of excellence for digital and media marketing. And what we do is we deal with insights, media, statistics science .and advertising and marketing have an impact on which our dimension division,” explains Martin.

there is nothing stopping manufacturers from ending their relationships with their organizations and doing everything in-house. It can be even beneficial for them, however as HP points out, it is difficult to see what is arising in your rear view reflect without an outside input.

HP’s new leather-based laptop tries to reinvent the notebook | killexams.com Real Questions and Pass4sure dumps

© photo by means of Tom Warren / The Verge

HP is attempting something distinctive with its newest convertible desktop, and boldly claiming it’s “reinventing the notebook.” whereas most laptops are housed in an aluminum or plastic chassis, HP’s Spectre Folio is wrapped in leather-based that morphs into distinctive modes. That might sound like each different 2-in-1 in the marketplace, however you handiest must examine HP’s Spectre Folio to look it’s a bit distinctive.

HP has created a skeleton magnesium body that attaches to the exterior leather-based and combined it with a tiny motherboard to maximize the amount of battery on this gadget. HP is claiming as much as 18 hours of battery lifestyles, an miraculous quantity if the claims dangle up. inside, there’s an eighth Gen Intel Core i7 processor, 8GB of RAM, and 256GB of SSD storage. HP is using a 13.three-inch FHD screen with Intel’s newest 1W panel to maximise battery life. there will even be a 4K reveal choice later this yr.

The Spectre Folio collapses like a magazine

It’s the frame of the Spectre Folio that definitely makes it distinct, though. HP has used leather to create a device that collapses down like a journal, and it even includes a backbone and stitching so it feels like a ebook when it’s closed. The mode switching is relatively seamless, too. which you could use it in a normal laptop mode or pull the display ahead to fit it right into a media mode where the keyboard is lined by way of the reveal. The trackpad remains on the front so that you can navigate round if want be without needing to touch the display. once in media mode, that you could then push the display flat down into a tablet mode.

HP’s bold claim of “reinventing the computing device” will deserve to be confirmed with experiences of the Spectre Folio, but i was impressed on the engineering of the equipment right through some short time with it last month. I’ve been watching workstation makers effort wild design after wild design ever given that Microsoft released its home windows eight working gadget, and there’s still not an ideal 2-in-1. There’s all the time a compromise along the style, whether it’s a heavy tablet or an ungainly computing device mode. HP thinks it has perfected this design with the Spectre Folio so it could control both neatly.

”This design is so easy from computer to pill,” says Stacy Wolff, vice president of design at HP. It’s one of the quickest… in reality within the business.” I found it very speedy to switch between modes, but the massive examine for any 2-in-1 is how the computing device mode feels on your lap. It turned into quite sturdy and well-balanced; after I reached out to the touch the reveal, there became no hectic screen wobble, and it didn’t believe properly heavy. The simplest disappointing part of this mode is a compromise on the perspective of the monitor. which you can’t push it far-off from you, which is fine if you’re the use of it on a desk but no longer when you may wish to adjust the display perspective greater to avoid display glare. The monitor additionally has a somewhat massive chin on it, and that i would have preferred to look a more bezel-much less panel like Dell’s XPS 13.

© offered by using Vox Media, Inc.

The pill mode is largely what you’d predict, and there’s even a stylus with guide for tilting and more than 4,000 levels of sensitivity. that you would be able to attitude the display a bit of when it’s in tablet mode, nonetheless it’s a ways sturdier when it’s flat. the entire distinctive modes are supported through magnets, so there are no buttons or locks to fiddle with. HP has also saved a full aluminum keyboard with 1.5mm key trip and a tumbler trackpad, and that i found both have been corresponding to most Spectre laptops all the way through my short testing.

i was stunned HP didn’t consider an ARM-powered version of its Spectre Folio and even a 10-inch edition. “We needed to work in severe partnership with Intel,” explains Wolff. “Did we examine others? We did, but it surely become a short experience because we in reality wanted to set the bar at that top class stage.” It doesn’t sound like a 10-inch version is in the works, both. Wolff says “there’s a lot of noise and a lot of diverse form components” in the 10-inch area, and it’s not always about the productiveness contraptions HP is widespread for.

HP is pushing toward greater top class contraptions

both approach, leather is evidently the important thing element of this design. It’s there to make the Spectre Folio think more top rate and like a e-book when it’s folded away. How that leather holds up, especially on the palm rests, could be interesting to look. HP isn’t releasing any class of treatment for the leather-based, and any wear might be comparable to Microsoft’s surface computer. “it is designed for disassembly,” says Wolff, hinting that the leather-based exterior may be replaced sooner or later.

aside from the leather, it’s clear HP is experimenting with the Folio. It’s hiring animators and trend designers in what appears like a bigger push to seize some of the top class laptop market that Apple has dominated. Microsoft has also tried the same strategy with its surface line, and HP naturally wants a laptop that stands out.

HP is planning to release this Spectre Folio as a most reliable purchase exclusive and on HP.com. An Intel Core i5 mannequin could be priced at $1,299, and the Core i7 model may be $1,399. There’s even an LTE variant with a Core i7 processor for $1,499, and the 4K monitor alternative and burgundy color should be purchasable in December.

images by means of Tom Warren / The Verge

HP planning ‘aggressive line-up’ of recent Beats Audio items through 2015 as Beats’ design enterprise replaced by way of Apple | killexams.com Real Questions and Pass4sure dumps

With Apple formally asserting its plans to acquire Beats Electronics for $3 billion, HP’s partnership with Beats will soon expire and new items with the Beats Audio know-how and branding will turn into a thing of the past. HP tells CNET that it will continue to sell hardware marketed with Beats Audio in the course of the end of next yr and it has the rights to make new Beats Audio products this year:

a company spokesman mentioned in an e mail that HP is allowed to proceed setting up items with new Beats Audio technologies via 2014. nevertheless it’s allowed to proceed promoting devices with the Beats Audio logo and technology through 2015. HP says it’s planning an aggressive line-up of new products that contains the Beats branding through 2014. These products will include the total Beats Audio event, the business says. currently, Beats technology is covered in about 15 to 20 percent of devices sold by HP.

in the meantime, TechCrunch elements out that Ammunition, Beats’ design enterprise, will no longer be worried with the design manner of Beats items as Apple will take over that function. Ammunition’s founder Robert Brunner writes:

Over the following couple of months, the design for Beats will transition faraway from Ammunition. It’s tough to step down as Chief clothier for a brand I take so a lot pride in, but it definitely makes it easier realizing we're handing the reigns over to one of the world’s most a success design groups.

Apple stated in its press liberate announcing the deal earlier nowadays that it expects the Beats acquisition to receive regulatory approve and shut through the conclusion of its fiscal this fall (i.e. September).

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Planning and Design of HP 9000/HP Integrity Server Solutions

Hewlett-Packard's (HPQ) CEO Meg Whitman on Q1 2015 Results - Earnings Call Transcript | killexams.com real questions and Pass4sure dumps

No result found, try new keyword!I’m looking forward to some of the exciting new products Dion and his team are planning to launch in the coming ... During the quarter, we expanded our server portfolio with HP Integrity Superdome X a...

HP Delivers Industry’s First Mission-Critical Converged Infrastructure in One Platform | killexams.com real questions and Pass4sure dumps

FRANKFURT, Germany--(BUSINESS WIRE)--HP (NYSE:HPQ) today announced new HP Integrity solutions that significantly improve customers’ service-level agreement performance, provide up to 100 percent application availability(1) and simplify mission-critical computing for the most demanding application workloads.

The company also introduced AllianceONE, a partner program that optimizes solutions across servers, storage, networking and professional services that support a mission-critical Converged Infrastructure.

Built on a new HP Blade Scale Architecture that spans servers, storage and networking, the Integrity solutions deliver the industry’s first mission-critical Converged Infrastructure. This represents the first major architectural upgrade for Integrity Superdome in a decade.

The architecture allows clients to deploy, automate and manage a complete range of applications side by side, within the same enclosure, and using the same components, tools and processes. With a single management environment, clients can maintain consistent control of the entire IT infrastructure.

HP is the only vendor delivering a unified BladeSystem platform that spans x86 to HP Superdome 2. As a result, HP clients can create data centers that allow them to spend less time on operations, and instead focus their resources on driving innovation to address business needs.

Enhanced mission-critical Converged Infrastructure portfolio

The new Integrity portfolio includes servers, software and services that provide clients:

Up to 450 percent improvement in infrastructure reliability over previous generations with the new HP Integrity Superdome 2. Built on the unified Blade Scale Architecture, Integrity Superdome 2 delivers more than 100 new mission-critical innovations to provide breakthrough availability.(2) Its unique Crossbar Fabric increases system resiliency by intelligently routing data between blades and input/output ports with complete redundancy.

Improved performance and lower total cost of ownership with new HP Integrity server blades, which expand from two sockets to the industry’s first eight-socket UNIX scale-up server blade. HP Blade Link technology easily scales and reconfigures systems by combining multiple blades to create two-, four- and eight-socket systems. This delivers up to nine times the performance in half the footprint.(3) Clients also can mix and match HP Integrity, HP ProLiant and HP StorageWorks blades in the same enclosure for maximum flexibility.

Investment protection with the new HP Integrity rx2800 i2 rack-mount server, which enables clients to use their existing rack-mount environments. With a familiar infrastructure design, the server is ideal for smaller or remote installations such as branch office applications.

Greater availability and user productivity with the HP-UX 11i v3 operating system, which delivers up to 50 percent improvement in application deployment time and the fastest failover in the market.(4) HP-UX offers automated workload management that allows clients to shrink and grow virtual servers with the needs of their businesses. Available in a pay-per-use model, HP-UX also delivers instant capacity on demand and built-in software enhancements to improve management and security.

Faster time to market and improved management with HP BladeSystem Matrix with HP-UX, the company’s Converged Infrastructure platform for shared services. The solution enables clients to provision entire application infrastructures – including software, servers, storage and networking – in minutes instead of weeks or months to automate the delivery of shared services for the data center.

Easy migration of legacy applications with support from HP Converged Infrastructure Consulting Services and Application Modernization Services. Clients also have access to the resources they need to design, test and implement highly scalable applications and infrastructures.

Ensure higher levels of availability with HP Mission Critical Services that identify all possible sources of downtime. The services are offered on a variety of levels, including Proactive Select, Critical Service and full Mission Critical Partnership. Clients have access to the industry’s most extensive pool of consultants specializing in Converged Infrastructure transformations.

Clients prepare for the future

As one of the world’s largest integrated energy companies, Chevron achieves world-class data center performance by ensuring reliable and efficient operations. To accomplish this, Chevron consolidated its enterprise resource planning infrastructure on HP Integrity platforms.

“Chevron’s consolidation project delivered huge performance gains with no increase in cost,” said Steve Wilson, Life Cycle Design, Chevron. “The success of this project is why we look forward to the upcoming release of the new HP Integrity server blades. Coupled with the mission-critical expertise of HP Enterprise Services, we fully anticipate that this highly reliable and powerful scale-up platform, which builds on the industry leadership and track record of the HP BladeSystem, will help Chevron prepare for the future.”

Converging the alliance partner ecosystem

AllianceONE, HP’s new solutions-based partner program across servers, storage and networking, provides software vendors, hardware vendors and systems integrators greater simplicity and faster return on IT investments. Through AllianceONE, partners access a single program that offers the broadest choice of industry solutions designed for an HP Converged Infrastructure.

HP Converged Infrastructure is built on a standards-based architecture across Microsoft Windows®, Linux, HP-UX, OpenVMS and HP NonStop platforms. This enables clients and partners to build leading solutions that are flexible and adaptable to meet changing business demands.

More information about the new HP Integrity server portfolio is available at www.hp.com/go/integrity.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

(1) HP lab testing, based on enhancements made to HP Serviceguard A.11.19.

(2) HP internal analysis; hardware crash rates are used to measure reliability improvements.

(3) Based on HP internal comparisons versus comparably configured rack-mount servers; conducted February 2010.

(4) Based on feedback from HP customers and HP engineering.

Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2010 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

What Are My Best Options If I Need to Back Up Tons of Data? | killexams.com real questions and Pass4sure dumps

If you've considered backing up your entire DVD collection, or duplicating your hard-drives-full of RAW photos in case of electromagnetic terrorism, then you've looked at your backup options before. The thing is, there is no one single best way to backup tons of data. But there are several ways to protect yourself from data loss disaster. The experts at Q&A network Stack Exchange weigh in.

Question:

I have many DVDs full of movies and games. They are getting old and dusty and some of them are damaged. In addition to that, I have more than 300 GB of general files in my PC. In total, I think I have about 800 GB of data. I want to store and preserve all of it and keep it for a long, long time.

What is the best and most reliable storage media?

— Squall (originally asked here)

Top Answer: Embrace Redundancy

The simple answer is: multiple copies. Whatever else you do, don't trust any single media, location or service.

Personally, I currently use external (USB-connected) hard disks for backup purposes. A 2-3 TB drive can be sourced quite cheaply and will provide you with plenty of storage capacity for reasonable future needs. At the physical size of roughly a large paperback book, it will easily hold the content of 200-300 movie DVDs without further compression. Buy two or three if you are paranoid, and if you do, purchase one from a completely different manufacturer (mix Seagate and Western Digital, for example, since they are unlikely to use disks with the exact same design or manufacturing defects).

And keep at least one of them in a physically separate location - a bank safety deposit box is a relatively cheap alternative that will give you physical security as well. If you can arrange to be able to refresh an off-site copy without bringing it to your own location, that is even better. If any of the content is privacy-sensitive, keep that in mind when planning how to handle off-site copies.

If you do go the multiple storage media route, too, remember to keep checking each for signs of degredation. It's fairly quick and easy to do a SHA1 hash run over all the files on a drive and compare the results, as well as storing the list of hashes itself in multiple locations. That way, even if you get read errors at some point, you can determine which copy is the good copy.

— Answered by Michael Kjörling

Alternative Answer: Hard Drive + Cloud Service

Put everything onto a hard drive, then back that drive up using cloud software.

You can use Amazon S3, Dropbox or any number of other cloud services, but my personal recommendation would be CrashPlan because that's what I use at home. It's affordable, it lets you back up any file you want, anywhere you want, and it even lets you backup to local media too. It does periodic checks to verify the integrity of your backup and has some other nice features. And you can set it up with a local encryption key, so even if CrashPlan received (and complied with) a subpoena, no one would be able to read your data.

Use Multiple Online Cloud Storage Services for Free and Organized Backup

We recently reviewed a few popular cloud storage services in an attempt to help you choose the best …

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I have nearly 3TB backed up with them and so far have loved paying the $5 a month charge. And I'm just a satisfied customer. I in no way benefit from "selling" them here.

Ed. note: CrashPlan is also our favorite cloud backup solution, so hit up our walkthrough of how to set up an automated, bulletproof file backup solution with Crashplan for more details.

Set Up an Automated, Bulletproof File Back Up Solution

More and more, the fragments of your life exist as particles on a disk mounted inside your…

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— Answered by DWinks

Alternative Answer: Clean, Durable — CD-R

Think about putting your most valuable photos on high quality CD-Rs, and remember to use a slow burn rate. As opposed to DVD-Rs and Blu-Ray-Rs, CD-Rs are low density, and therefore less prone to degradation.

No matter what method of storage you use, it will be a labor of love to store your data forever... or even 20 years.

— Answered by Psycogeek

Alternative Answer: NASty Nerdcore

If you are serious about saving your data, I would suggest you build two NAS units from inexpensive computer parts. The hardware does not have to be bleeding edge, just capable of accessing terabyte SATA drives. You could use one of the many UNIX/Linux flavors or an old Windows version as an operating system.

Then load your DVDs and disk files onto this unit and copy it to the other. You will have to keep the two systems synced with each other once a day, week or month depending on your preference/paranoia level.

This is better than tapes or Blu-ray, as the data is readily available and you will have two copies. Occasionally, you will be required to scan the NAS hard disks for flaws to decide if you need to replace them. All hardware fails eventually.

— Answered by kingchris

Alternative Answer: Nerdcore DIY: In-Depth (& EXCITED!)

I had the same problem as you and looked hard and long for a solution. Many NAS drives have 2 HDD bays. I wanted more, but that always meant I had to spend big...

Until I found this!

- 4 SATA-2 BAYS (not hot swap) max of 8TB (apparently 12TB)!- 1 SATA ontop for CDROM/SYSTEM HDD running on DMA33- ESATA on the BACK- 4 USB on the FRONT! 2 ON THE BACK- USB INSIDE- 8GB MAX DDR3!- Hardware RAID

I bought mine for £100 (there was an HP deal in effect), but normal price is £200 - still half the price of many other NAS systems. And this one is a full-fledged processor: 1.6Ghz Dual Core AMD (a type that uses low power).

I could not believe my freaking eye balls!

Then what? This is what:

I went over to FreeNAS and installed FreeNAS 7 — I know FreeNAS 8 has been released, but it seems to chew down on memory, although the ZFS driver is more stable and faster on it. The choice is yours.

I installed 4x1TB and used RAID-5 on ZFS (the HP server does have hardware RAID too, but the driver does not work on FreeNAS 7, though it does work on Windows Essentials).

So I now have 3TB of storage with 1 redundant hard drive (RAID-5).

Did I forgot to mention the setup has a full PCI-E slot (low profile)? Here is a sneak peek at the nice USB plug-in directly on the motherboard.

And if that is not enough memory... then how about 19TB?

I got myself so fired up that I started building my own dashboard. Check it out here.

— Answered by ppumkin

Alternative Answer: Get Physical (Print)

Seriously, consider paper for really critical stuff. Consider that an inexpensive laser printer can print at 1200 DPI, and inexpensive scanners can scan at 2-4 times that resolution. If you scale down to 600x600 resolution for reliability you can put about 2.8MB on a sheet of paper (with substantial margins).

Use high quality acid-free paper and laser (rather than inkjet) printing. The medium is good for 200 years or more if reasonable care is taken in storage.

And extracting the data is so simple that one could write a scanner program from scratch, if somehow the original got lost. So long as there are computers and scanners/digital cameras, the data will be accessible.

Another option? Film. High quality safety film, such as 35mm, microfilm, or microfiche is good for 100 years or so.

— Answered by DanH

Alternative Answer: Do What the Big Guys Do: Use Tape

Google uses magnetic tape to back up data. So do many other major corporations. And while tape is stable and has enormous storage capabilities, it can be cost prohibitive for typical consumers and inappropriate for random access storage because of its sequential access nature. (This may explain why it took more than 24 hours to backup 150,000 accidentally emptied Gmail inboxes last year.)

Maybe wait until you're backing up dozens of terabytes before you resort to backing up with magnetic tape.

— Answered by Mehrdad, Dan Neely, and Michael Kjörling.

Title photo by FEMA News Photo.

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