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Vendor Name : Google
Exam Code : Adwords-Display
Exam Name : Display Advertising Advanced Exam
Questions and Answers : 391 Q & A
Updated On : October 12, 2018
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Google Adwords-Display Exam (Display Advertising Advanced Exam) Detailed Information

About the AdWords certification
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
This article explains the benefits of getting certified, how to get certified, and how to share and communicate your certification status with others.
Before you begin
If you aren't signed up for Google Partners, you need to do so to access the AdWords certification exams and become certified. Review "Sign up for Google Partners" to get started.
Benefits
Any member of Google Partners can earn our AdWords certification. Here are the benefits of getting certified:
Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalized certificate that you can print as well as a Google Partners public profile page listing your certifications.
Help your agency earn the Google Partner or Premier Google Partner badge. To earn either badge, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Learn more about the requirements to earn the Partner badge.
How the AdWords certification works
When you sign up for Partners, you'll get access to our free AdWords certification exams and related study materials.
Requirements
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
Available AdWords certification exams
Exam Description
AdWords Fundamentals The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
Search Advertising The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Display Advertising The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
Mobile Advertising The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video Advertising The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Shopping Advertising The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
Notes
The Shopping Advertising exam is available in the following languages: Chinese (simplified), Czech, Danish, Dutch, English (US and UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.
How to share your certification status
Once you get certified, you'll be able to share your certification status with others by showing them your personalized certificate or Google Partners public profile page. Read each section below to learn how to access each one.
How to access your personalized certificate
Once you get certified, you'll be able to access a personalized, printable certificate from the "My profile" page in your Partners account. Follow the steps below to print your certificate.
Steps to print your certificate
How to access your Partners public profile
You can demonstrate your expertise with your public profile, a read-only page that lists your AdWords certification status and all of the exams that you've passed. This page is a unique URL that's hosted on a google.com domain, and you can choose who can access it.
To get your public profile's URL and choose who can access it, go to the "Public profile" section of your "My profile" page. Keep in mind that by default, your profile is visible to you only.
Here's what will appear on your profile page:
Your name: This name will be the same name that you use for your Google Account. If you'd like to change your name, read the section below on updating your name.
Agency's name: If your Partners individual profile is affiliated with a company profile, we'll show your agency's name and link to its Partners profile if the profile is published in Google Partner Search.
Photo: Your Google+ profile photo will automatically appear on your Partners profile page (note that your Google+ profile photo is always visible to the public). If your Google+ profile doesn't have a photo, then a photo won't appear on your Partners profile page.
Google+ profile: A link to your Google+ profile will automatically appear on your Partners profile page. Keep in mind that you can choose who sees sections of your Google+ profile with certain people. Learn how to choose who can see sections of your Google+ profile.
Certifications: We'll show your AdWords certification status and a list of the exams that you've passed.
Not on Google+ yet? If you don't have a Google Account connected to your work email address, learn how to create one and access Google+. If you already have a Google Account connected to your work email address, find out how to add a photo to your Google+ profile.
How to share your Partners public profile
By default, your profile will be visible to you only, which means that no one will be able to see your profile page even if they have the URL to it. To share your profile with others, you'll need to make it visible to the public. Follow the steps below to edit your profile's visibility settings.
Steps to edit your profile visibility settings
How to update your name for your certificate or public profile page
If the name that appears on your individual certificate or public profile page is incorrect, you'll need to update that information in your Partners account. To do so, you'll need to edit your Google Account information.
Steps for changing your name in your Google Account
How to stay certified
A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you'll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).
For example, if you take and pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you'll need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords certification.
Guidelines for communicating your certification status
Your AdWords certifications demonstrate that you're a certified online advertising professional. Here's what you can say to current and prospective clients about this recognition:
Your AdWords certification recognizes that you're a certified online advertising professional.
You received this accreditation after successfully passing the AdWords Fundamentals exam and either the Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising exam administered by Google Partners.
Example
Here's an example of what you can say about your certification status:
“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”
Here are some additional guidelines about communicating your certification:
You may only refer to yourself as certified if you, personally, have passed the certification exams. It's not enough for a co-worker to be certified or for your agency to be badged.
You can refer to yourself as "certified" as long as your certification remains in effect. After the expiration date, you won't be able to refer to yourself as "certified" until you pass the exams again.
You're allowed to mention your certification on your resume, business cards, LinkedIn profile, and other social media profiles. Keep in mind that Google Partners logos can only be used in accordance with our usage guidelines.
Common questions about certifications
The difference between AdWords certifications and the Partner badge
Individuals get certified. Any member of Partners can earn an AdWords certification. As a certified professional, you can demonstrate your achievement with a personalized certificate issued by Google.
Agencies get badged and earn specializations. An agency that meets the requirements for Partner status will earn the Google Partner or Premier Google Partner badge and be allowed to promote itself as a "Google Partner." Note that an agency doesn't become a "Google Partner" simply by joining the program.
Company specializations recognize agencies that accomplish the following:
Earn the Google Partner badge or the Premier Google Partner badge
Have at least one certified affiliated person in an AdWords product area
Demonstrate increased product performance and expertise in that product area, including:
Search advertising
Mobile advertising
Video advertising
Display advertising
Shopping advertising
Have a minimum of $10,000 90-day AdWords spend in their certified product area

Adwords-Display Questions and Answers

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Adwords-Display Display Advertising Advanced Exam

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Adwords-Display exam Dumps Source : Display Advertising Advanced Exam

Test Code : Adwords-Display
Test Name : Display Advertising Advanced Exam
Vendor Name : Google
Q&A : 391 Real Questions

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Google Google Display Advertising Advanced

Google domestic Hub makes use of different software than other Google Assistant sensible shows | killexams.com Real Questions and Pass4sure dumps

When JBL and Lenovo launched sensible displays powered via Google Assistant this summer, the corporations tapped into a platform Google announced initially of the year.

however when Google launched its personal smart screen this week, the enterprise didn’t comply with suit.

The Google domestic Hub is a $149 wise screen with a 7 inch touchscreen reveal, a constructed-in speaker, and a mic array. that you may use it to talk to Google Assistant, play videos or music, or handle your smart domestic devices.

which you can’t use it to make video calls, because the Google domestic Hub does not have a digital camera. That’s no longer the best issue that units it aside from other Google Assistant-enabled sensible displays notwithstanding.

As Ars Technica facets out, Lenovo, JBL, and LG have all introduced gadgets in keeping with the identical know-how: they all have Qualcomm SD624 chips and run utility in line with Google’s Android issues (a edition of Android optimized for web of issues instruments).

The Google home Hub, meanwhile, uses an Amlogic processor and software that’s akin to what runs on a Google Chromecast machine.

while the company hasn’t in reality explained the discrepancy, there’s one obtrusive change: the Google home Hub is the cheapest smart screen with Google Assistant to this point. JBL’s solution sells for $200 or greater, and  Lenovo’s is $250.

apparently, most of the modifications seem to be beneath the hood. The Google domestic Hub user interface seems to be pretty an awful lot the equal as for the  Lenovo sensible screen and JBL link View.

meanwhile, 9to5Google related some dots and concluded that there’s an opportunity the Google domestic Hub can be capable of operating Google’s new Fuchsia operating gadget in place of an Android-based OS. It’s doubtful if the home Hub runs Fuchsia out of the container, but it surely looks that the enterprise has as a minimum been checking out the working equipment on the device.


Google Is beginning to study That clients want privacy. fb nevertheless would not Get It. | killexams.com Real Questions and Pass4sure dumps

Media studies recently published that Alphabet's (NASDAQ: GOOG)(NASDAQ: GOOGL) Google Plus social media platform had a security malicious program that allowed some third-birthday celebration developers to entry clients' profile facts during the last three years. Google found out about the malicious program again in March, however in no way advised its users.

The time it took Google to discover the computer virus and the fact that it wasn't fascinated with informing clients is a black eye for Google at a time when users are becoming more and more concerned about groups promoting their information, let alone having it doubtlessly siphoned off via third-celebration builders with out their consent. Google has considering the fact that shut down most of Google Plus, although agencies can nevertheless use the platform.

fb(NASDAQ: FB), for its part, skilled a major information breach just weeks ago that allowed hackers to gain access to about 50 million of its clients' debts, every now and then enabling the hackers to lock official clients out of their own accounts. fb's attractiveness had already taken a success past this year, following the information that statistics evaluation company Cambridge Analytica had received access to 87 million fb clients' information devoid of their consent.

No tech enterprise is immune from breaches or from third events trying to benefit entry to user facts, however there are changes in how businesses reply to this challenge. One such change came into focus simply last week, when each facebook and Google launched new wise-home contraptions for patrons. Google erred on the aspect of extra privacy for its users, whereas fb is apparently stripping greater of it away.

Image of Facebook's Portal device in a kitchen.© facebook image of fb's Portal equipment in a kitchen. Two separate processes

Google's new home Hub is, virtually, the identical device as its more and more-accepted home smart speaker. The machine comes with Google Assistant, which is able to field questions in techniques only Google can and additionally acts as a mini command center for a person's Wi-Fi-connected mild bulbs, speakers, and other smart-home products. What domestic Hub has that the enterprise's sensible-home speakers would not have is a display from which a user can manage related instruments, view search outcomes, watch YouTube clips, or stream pictures from Google photographs.

What the machine is especially missing, although, is a camera. Google's VP of product administration, Diya Jolly, spoke of on the company's blog that this became very intentional: "We consciously decided to not include a digital camera on Google domestic Hub, so you feel comfy putting it in the inner most areas of your domestic, just like the bed room."

while Google is acknowledging that now might not be the optimum time to ask its users to position related cameras of their homes, facebook is doing simply that. The social media gigantic recently released its own wise-home gadget, known as Portal, it truly is peculiarly designed for people to make and acquire video calls of their domestic effortlessly. There are two models of the machine: one with a huge 15.6" portrait reveal and one with a smaller 10.1" panorama screen.

fb has acknowledged that privacy may be a concern. It allows for clients to faucet the equipment at any time to right away turn off the microphone and camera. both contraptions additionally come with a actual cover that will also be placed over the digicam lens. The company also says it would not listen to cellphone conversations or hold the contents of video calls.

With these elements, facebook is evidently making an attempt to tamp down competencies user issues about the equipment. having said that, the company's timing of asking users to position a device of their home that has both a microphone and a digicam is awful. facebook is essentially asking users to ignore its contemporary privateness violations and statistics breaches and to have faith the business with facilitating video cell calls of their kitchens, living rooms, and bedrooms.

What this capacity for buyers

there isn't a denying that each of those organizations compile gobs of consumer data as a way to sell digital adverts to clients on their systems: fb and Google will incorporate practically 58% of U.S. digital advert revenue this yr. but at least Google recognizes that users are cooling to the theory that they ought to hand over any feeling of privateness with a purpose to get hold of a provider from a technology company.

What's worse for facebook is that a fresh Pew analysis study suggests that americans have the least confidence in social media companies to protect their statistics, when in comparison to the federal government, corporations, e mail providers, and cellular telephone and credit card groups.

it's likely real that fb might not collect consumer statistics from Portal and that the enterprise is doing every little thing in its power to offer protection to its clients' privateness right through video calls on the device. Yet facebook is still soliciting for clients to believe it much more than before, at a time when its privacy stumbles have turn into hurdles.

I consider facebook's strategy puts the enterprise at a extreme drawback to Google and other companies which are already making inroads in the linked-domestic market. with the aid of 2026, this market is anticipated to be value $138 billion. The organizations that make the largest strikes now -- and earn user have confidence -- will possible advantage essentially the most.

Google has an knowledge as a result of its smart-domestic speakers already lead the market, outpacing even Amazon's regular Echo devices. additionally, the enterprise's possession of the linked-domestic company Nest ability that it has already entered individuals's homes with some measure of success.

or not it's still doubtful no matter if Portal will gain clients' have faith and enable fb to tap into the turning out to be related-home market, however the timing of the enterprise's machine already appears like an immense pass over at a moment when the related-domestic market is only beginning to warmth up.

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briefly: Samsung mobile is doubling down on its stance that notches are hideous and deserve all the hate that a vocal element of the tech enthusiast group has been giving them considering the fact that those cutouts began being commercialized late closing year. in line with this week’s launch of Google’s Pixel three XL, Samsung’s advertising and marketing team took to Twitter to mock Alphabet’s subsidiary and its newest Android flagship, proclaiming that “you could land a plane on it.” The comment became made in reference to the smartphone’s notch that’s the greatest such cutout in the marketplace, not accounting for the new iPhones and Xiaomi’s Mi 8, although all of those instruments feature 3D digicam setups on the front and might perform advanced depth-sensing for face filters and authentication, whereas Google’s handset activities a lots more mundane second camera.

history: Samsung’s notch hate has been dominating the company’s marketing efforts in contemporary instances, with the enterprise’s American division already investing in a full-fledged campaign mocking Apple‘s contemporary iPhones. while it’s now additionally taking a jab at Google, it’s unlikely to construct on that criticism with an analogous marketing campaign, basically as a result of the proven fact that the Mountain View, California-primarily based company is far from a serious probability to any smartphone manufacturer, with the Pixel sequence still being a niche offering when it comes to business performance, regardless of Google’s top of the line efforts to show it into the most effective iPhone option.

Even Samsung’s executives have been tremendously critical of monitor notches in the past and again and again cautioned the tech juggernaut gained’t be embracing them on any scale and instead desires to transition its products to a very bezel-less design with none symmetry-breaking cutouts. One everyday business insider these days advised the South Korean conglomerate turned into on the verge of a breakthrough in smartphone design and may even manage to “end” screen notches as early as next year with the Galaxy S10 line.

The subject matter of monitor cutouts has been a somewhat sensitive situation among smartphone fans ever seeing that designs utilising the thereof begun being launched final yr. as far as dual entrance-facing cameras are concerned, many producers managed to commercialize them with out screen cutouts or with minimal notches, making Google’s solution for the Pixel three XL stand out for all of the wrong reasons, with the enterprise’s aesthetic of alternative already being heavily criticized as outdated and unbecoming. Google has yet to handle that criticism head-on but has easily noted it spent loads of time pondering in regards to the look of its new items, a notion that these very identical critics met with ridicule.

influence: Samsung’s movement to double down on its notch hate via mocking the Pixel 3 XL is yet one other clear inidcation that the business’s items won’t ever be embracing such an asymmetrical design. With one of the crucial thinnest bezels in the industry and curved displays, Samsung-made Android smartphones are already as close to a actually full-display aesthetic as existing applied sciences enable and the business looks to be so pleased with that proven fact that it is going to continue touting it as one of the leading promoting features of its items that underline how enjoyable its R&D efforts are.


Adwords-Display Display Advertising Advanced Exam

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Adwords-Display exam Dumps Source : Display Advertising Advanced Exam

Test Code : Adwords-Display
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Marketing Certifications That Can Help You Earn More | killexams.com real questions and Pass4sure dumps

A keyboard with a book and a graduation cap on it. PHOTO: Shutterstock

Digital marketing is currently ranked as one of the hottest career sectors to work in. The US Bureau of Labor Statistics reports that market research analysts and marketing specialist, each with an average median salary of $62,000 or more, are among the top 20 professions and will remain so until 2026.

Digital marketers are enlisted by organizations to develop strategies to promote the company’s products and services across the web, conduct brand awareness campaigns, and generate new leads and convert them into paying customers. In addition to bringing in new business, digital marketers are also responsible for maintaining current customer relations through channels like social media and email.

That said, the digital marketing sector is filled with highly talented marketing professionals all vying for the attention of prospective employers. One notable route that is being explored by many marketing professionals is to complete a marketing certification that will help sharpen their skills and boost their credibility — on paper at least.

With so many marketing certifications out there, it’s hard to know which are the best. Kasey Bayne, CMO at Vancouver-based Redstamp, mentioned that her company focuses on hiring talent that have Google Analytics, Hubspot and Google Adwords certifications. “As we become more data-driven as a marketing organization, we're looking for marketers who not only know the "how to" of the tools we use to help our clients, but are able to use those tools to generate real results for our clients, learning and optimizing along the way,” she explained.

To get to the bottom of which marketing certifications matter most, we’ve looked at data including; search engine statistics, digital marketing recruitment agencies, data retrieved by job site searches, and we also spoke to industry practitioners for their insights — all to find the most in-demand marketing certifications.

Related Article: 8 Skills Every Digital Leader Needs

1.  Google Analytics Individual Qualification

According to SEMrush, the most searched marketing certification is Google Analytics Individual certification. “Its monthly search volume with related queries is over 20,000,” said Anna Pustovaya, assistant regional marketer at SEMRush. This particular certification focuses on developing proficiency in using Google Analytics to measure campaign metrics, monitor KPIs and improve overall marketing efforts. You need to set up an Academy for Ads accounts and complete both Google Analytics for Beginners and Advanced Google Analytics modules to prepare for the test, in which you need to score more than 80 percent to pass. The certification is valid for one year.

Christine Kilbride, SEO associate at Philadelphia PA.-based Majux Marketing, is a big fan of this certification. "As a digital marketing professional, I've found that the Google AdWords Certification and the Google Analytics Individual Qualification are paramount to success in the SEO and SEM fields. Prospective employers use these tests as a baseline to gauge your knowledge in an ever-changing industry. Additionally, having individuals with these qualifications at an agency is desirable to prospective clients,” she said.

Price: Free

2. Google Digital Garage

Google’s Digital Garage is essentially a one-stop shop offering free tutorials on pretty much everything about digital marketing. From video marketing to search, you can complete an entire online course. On completion, you will earn a certification from Google and Interactive Advertising Bureau (IAB) Europe.

“[While] relatively less known [in comparison] to Adwords Certification, [Google’s] Digital Garage is a very valuable certification, [it covers] 26 different digital marketing topics. [And] the best thing? It is free,” said Kurniawan

Price: Free

Related Article: 8 Tips For Marketing to Millennials 

3. Hootsuite Social Marketing Certification

Hootsuite Social Marketing certification gets a monthly search volume of 3,000, according to Pustovaya. It covers all the core concepts relating to social media marketing. To earn this certification, you need to complete a 60-question online exam. To help you prepare for this exam, Hootsuite encourages everyone to go through the series of free online courses that they have created. “Hootsuite is probably not as big as Google or Facebook, but this certification is definitely one of, if not, the best available [certifications] for social media marketers. There are three different tiers available, and the certification never expires,” said Kurniawan.

Price: $199 per exam

4. PCM - Digital Management Certification

With around 1,000 monthly searches according to Pustovaya, the PCM qualification is fairly well sought after. The Professional Certified Marketer (PCM) provided by the American Marketing Association takes a more formal approach in comparison to the other marketing certifications on this list. The Digital Management certification covers topics on branding, planning, pricing, public relations, social media, and more. The certification is valid for 3 years.

Price: Study materials cost $99 for AMA members and $149 for non-members. Exams costs $99 for AMA members and $299 for non-members.

5. Google Adwords

With 18,420 monthly searches according to Pustovaya, the Google Adwords certification is a popular one. According to Steve Kurniawan, content specialist and growth strategist at Toronto-based Nine Peaks Media, the magnitude of Google’s popularity has once again led to the huge demand for Google Adwords qualifications. “Adwords is a very important aspect of any digital marketing strategy,” he said.

Bob Clary, director of marketing at Lafayette Colo.-based DeveloperAcademy, mentioned that Google Adwords certifications being “in demand” is, “accurate and reflective of my 20 years experience in the marketing space.”

To complete this certification, you must pass two exams, the fundamentals exam and one that focuses on a specific area (search, display, mobile, video, shopping or advertising). The certification is valid for one year.

Price: Free

6. Facebook Blueprint Certification

With 6,000 monthly searches, SEMrush ranks Facebook’s Blueprint Certification as being in high demand. “Facebook [Blueprint] is a very credible certification, and Facebook advertising is very relevant nowadays. This Blueprint certification package includes two different certifications: Facebook Certified Planning Professional and Certified Buying Professional,” Kurniawan explains.

The Planning Professional certification outlines how to plan campaigns through optimizing reach and frequency, and how to target audiences for maximum impact. The Buying Professional certification demonstrates how to improve proficiency in certain areas including determining and reporting KPIs, and how to utilize Facebook Pexels. Both certifications are valid for one year.

Price: $150 per exam

7. Hubspot Content Marketing Certification

“Hubspot certification fetches 9,120 in monthly search traffic,” according to Pustovaya. This certification is best suited for content creators. The course covers tips for building a valuable and scalable content library and also shares best practices for deploying a successful content strategy.

“Free certification from Hubspot [covers] inbound marketing techniques, email marketing, and conversion-related sales tactics. Since it is free, there’s no reason for content marketers not to [get] this [certification],” shared Kurniawan.

Price: Free

8. Bing Ads

While Bing is not the top search engine, it has certainly seen major growth thanks to its acquisition of Yahoo and integration capabilities with Microsoft digital products. Bing’s certification program shows you how to maximize your ROI from Bing Ads. Marketpro writes that Bing Ads is “especially valuable if you are targeting an older audience who still uses MSN and Yahoo email services.”

Price: Free


5G TV? It's Coming, and It'll Change Everything | killexams.com real questions and Pass4sure dumps

5G will turn your car into a TV and the world into a stage, according to a new report. But do we really want our lives to become Ready Player One?

5G

The upcoming launch of 5G will lead to $765 billion in global media spending over the next decade, according to a new report from consulting firm Ovum commissioned by Intel.

As 5G hits, especially from 2023-2025, it's going to transform how we watch everything and how our entertainment is produced. But look at that time frame. While companies are going to have to invest in 5G over the next three years, the payoff really hits five years from now. By around 2025, according to Ovum, about half of media spending will in some way involve 5G.

"A lot of business leaders want to know what the investment payoff might look like," said Jonathan Woods, a GM for 5G at Intel.

Utopia or Dystopia?

So what will entertainment look like in the age of 5G?

For one thing, the world may become your stage.

Augmented reality will offer "narrative" experiences centered on locations, like theme parks or college campuses, said Robert Powers, executive director of Fox's innovation lab. "There will be various activations that serve as plot points to an overall AR narrative," he said.

One minute of AR will consume 33 times the data of one minute of 480p video, the Ovum report points out. It needs 5G.

On the road, your windshield may become a big screen. "Think about autonomous vehicles and how a car you're no longer driving becomes a new venue for watching our content," Powers said.

Mobile devices will become full-fledged game consoles relatively early in the 5G cycle, as low-latency cloud gaming becomes possible. (We've seen this prediction, and some of the potential games, before.)

New technologies will also put you inside your entertainment. "Highly responsive haptic suites merged with advanced VR capabilities, such as [seen in] Ready Player One, will unleash a new sensation dimension to media consumption," the report says. By 2028, that sort of experience will be generating $1.5 billion annually in the US, it says.

5G will also make it cheaper to create content, which means more entertainment and more filming closer to the action. Wireless 4K cameras make it much easier to get down into sports events, and 5G will let directors and production houses transfer files much more quickly, speeding up production times for FX-heavy fiction.

I have mixed feelings about all of this. Ready Player One, remember, was set in a dystopia: the virtual world was used as an escape from the grim horror of the decaying real world. 5G experiences that draw us out and connect us with others, I'm on board with, but some of these proposals feel like they could too effectively disconnect people from reality.

Inescapable Ads

The biggest new money maker, according to the Ovum report, is going to be 5G-related mobile display advertising. 5G will add $35 billion to annual mobile display advertising revenues by 2028 in the US, "from incremental usage of services such as video, the emergence of new immersive formats enabled by 5G, and resulting social integrations," the report says.

Combine that with what the report says about AR, VR, and in-car entertainment, and it's hard to avoid a conclusion that 5G will shower on us a nonstop barrage of noisy, pulsing, full-motion advertisements.

Right now, ads on mobile are heavily limited by network speed and device power. But 5G has the potential to put us in one of those science-fiction movies where there are moving, shifting, reaching, speaking ads on everything.

If there's any way the media industry could shoot itself in the foot with 5G, I think that's it. 5G could make the world much more entertaining, if it doesn't make it much more annoying first.


Getting Ready For Advanced TV | killexams.com real questions and Pass4sure dumps

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.

Today’s column is written by Scott Ferber, chief innovation officer at Amobee.

TV advertising is in the midst of a major transformation. Video now composes more than half of daily media consumption in the United States. And globally, nearly 765 million people will use a subscription over-the-top (OTT) service at least once per month in 2018 – that’s 10% of the global population and 32% of digital video viewers worldwide.

But those who think OTT is the future aren’t seeing the whole picture. What’s happening is a larger shift that’s already transforming marketing as we know it. Advertisers must get ready.

The name matters: Call it advanced TV

Our industry has spent the last few years talking about OTT, connected TV, data-enabled TV, addressable TV, video on demand and other ways of bringing more data and targeting to linear television.

Many people use these terms interchangeably, when in fact each is a distinct media opportunity under the advanced TV umbrella. But this isn’t merely a semantic debate. The name matters because what we call our space will define our future. We need to think big. Advanced TV not only encompasses the parts that make up the larger whole, it speaks to the convergence of traditional marketing with the internet.

Advanced TV capabilities

The sum of advanced TV’s components now has the same broad base of support on the demand side as linear, even if advanced TV budgets remain a fraction of linear spend. Advertisers certainly want to address this imbalance, but the first step is to see the big picture.

I see advanced TV as having three qualities. One is premium quality inventory. Context matters. Ads are more effective when they’re joined with premium quality inventory, and brand safety is manageable when you know what you’re buying.

Another capability is cross-device measurement. Marketers understand that measuring across devices is essential for attribution. But cross-device is also critical because viewers are increasingly watching on mobile phones and tablets, meaning television content will be device-agnostic in the long run.

Finally, advanced TV needs scale. At the moment, demand for advanced TV outweighs supply. But as the amount of measurable premium television inventory increases, advertisers will see scale approach what’s possible through linear.

Convergence is transforming marketing

Historically, marketers have been channel-centric operators, but as channels converge, marketers will need to think about their brands, consumers and media in a holistic way. That’s exciting because once marketers understand how to reach their audience throughout the entire marketing funnel, they can better activate media buying across all screens and devices.

But it’s imperative that marketers get ahead of the transformation curve. Advanced TV opportunities are available in market now, and the next few months are critical. Advertisers should start exploring how they can capitalize on today's quickly moving advanced TV landscape.

There are many questions they must address. Are their teams organized around the realities of today's converged video advertising model? Are they taking advantage of their first-party data for both digital and television? Are they looking at campaigns holistically across TV, video, social and display so that each channel informs the other and works in sync to drive results? And are those “results” measured in real-world metrics such as offline sales, brand lift and online actions, rather than proxy media metrics?

How advertisers answer these questions in the waning months of 2018 will not only determine how to allocate budget to drive maximum performance, it will set the ceiling for the capabilities and opportunities of their 2019 media plans and beyond.

Follow Amobee (@amobee) and AdExchanger (@adexchanger) on Twitter.



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CPP-Institue [2 Certification Exam(s) ]
CPP-Institute [1 Certification Exam(s) ]
CSP [1 Certification Exam(s) ]
CWNA [1 Certification Exam(s) ]
CWNP [13 Certification Exam(s) ]
Dassault [2 Certification Exam(s) ]
DELL [9 Certification Exam(s) ]
DMI [1 Certification Exam(s) ]
DRI [1 Certification Exam(s) ]
ECCouncil [21 Certification Exam(s) ]
ECDL [1 Certification Exam(s) ]
EMC [129 Certification Exam(s) ]
Enterasys [13 Certification Exam(s) ]
Ericsson [5 Certification Exam(s) ]
ESPA [1 Certification Exam(s) ]
Esri [2 Certification Exam(s) ]
ExamExpress [15 Certification Exam(s) ]
Exin [40 Certification Exam(s) ]
ExtremeNetworks [3 Certification Exam(s) ]
F5-Networks [20 Certification Exam(s) ]
FCTC [2 Certification Exam(s) ]
Filemaker [9 Certification Exam(s) ]
Financial [36 Certification Exam(s) ]
Food [4 Certification Exam(s) ]
Fortinet [12 Certification Exam(s) ]
Foundry [6 Certification Exam(s) ]
FSMTB [1 Certification Exam(s) ]
Fujitsu [2 Certification Exam(s) ]
GAQM [9 Certification Exam(s) ]
Genesys [4 Certification Exam(s) ]
GIAC [15 Certification Exam(s) ]
Google [4 Certification Exam(s) ]
GuidanceSoftware [2 Certification Exam(s) ]
H3C [1 Certification Exam(s) ]
HDI [9 Certification Exam(s) ]
Healthcare [3 Certification Exam(s) ]
HIPAA [2 Certification Exam(s) ]
Hitachi [30 Certification Exam(s) ]
Hortonworks [4 Certification Exam(s) ]
Hospitality [2 Certification Exam(s) ]
HP [746 Certification Exam(s) ]
HR [4 Certification Exam(s) ]
HRCI [1 Certification Exam(s) ]
Huawei [21 Certification Exam(s) ]
Hyperion [10 Certification Exam(s) ]
IAAP [1 Certification Exam(s) ]
IAHCSMM [1 Certification Exam(s) ]
IBM [1530 Certification Exam(s) ]
IBQH [1 Certification Exam(s) ]
ICAI [1 Certification Exam(s) ]
ICDL [6 Certification Exam(s) ]
IEEE [1 Certification Exam(s) ]
IELTS [1 Certification Exam(s) ]
IFPUG [1 Certification Exam(s) ]
IIA [3 Certification Exam(s) ]
IIBA [2 Certification Exam(s) ]
IISFA [1 Certification Exam(s) ]
Intel [2 Certification Exam(s) ]
IQN [1 Certification Exam(s) ]
IRS [1 Certification Exam(s) ]
ISA [1 Certification Exam(s) ]
ISACA [4 Certification Exam(s) ]
ISC2 [6 Certification Exam(s) ]
ISEB [24 Certification Exam(s) ]
Isilon [4 Certification Exam(s) ]
ISM [6 Certification Exam(s) ]
iSQI [7 Certification Exam(s) ]
ITEC [1 Certification Exam(s) ]
Juniper [63 Certification Exam(s) ]
LEED [1 Certification Exam(s) ]
Legato [5 Certification Exam(s) ]
Liferay [1 Certification Exam(s) ]
Logical-Operations [1 Certification Exam(s) ]
Lotus [66 Certification Exam(s) ]
LPI [24 Certification Exam(s) ]
LSI [3 Certification Exam(s) ]
Magento [3 Certification Exam(s) ]
Maintenance [2 Certification Exam(s) ]
McAfee [8 Certification Exam(s) ]
McData [3 Certification Exam(s) ]
Medical [69 Certification Exam(s) ]
Microsoft [368 Certification Exam(s) ]
Mile2 [2 Certification Exam(s) ]
Military [1 Certification Exam(s) ]
Misc [1 Certification Exam(s) ]
Motorola [7 Certification Exam(s) ]
mySQL [4 Certification Exam(s) ]
NBSTSA [1 Certification Exam(s) ]
NCEES [2 Certification Exam(s) ]
NCIDQ [1 Certification Exam(s) ]
NCLEX [2 Certification Exam(s) ]
Network-General [12 Certification Exam(s) ]
NetworkAppliance [36 Certification Exam(s) ]
NI [1 Certification Exam(s) ]
NIELIT [1 Certification Exam(s) ]
Nokia [6 Certification Exam(s) ]
Nortel [130 Certification Exam(s) ]
Novell [37 Certification Exam(s) ]
OMG [10 Certification Exam(s) ]
Oracle [269 Certification Exam(s) ]
P&C [2 Certification Exam(s) ]
Palo-Alto [4 Certification Exam(s) ]
PARCC [1 Certification Exam(s) ]
PayPal [1 Certification Exam(s) ]
Pegasystems [11 Certification Exam(s) ]
PEOPLECERT [4 Certification Exam(s) ]
PMI [15 Certification Exam(s) ]
Polycom [2 Certification Exam(s) ]
PostgreSQL-CE [1 Certification Exam(s) ]
Prince2 [6 Certification Exam(s) ]
PRMIA [1 Certification Exam(s) ]
PsychCorp [1 Certification Exam(s) ]
PTCB [2 Certification Exam(s) ]
QAI [1 Certification Exam(s) ]
QlikView [1 Certification Exam(s) ]
Quality-Assurance [7 Certification Exam(s) ]
RACC [1 Certification Exam(s) ]
Real-Estate [1 Certification Exam(s) ]
RedHat [8 Certification Exam(s) ]
RES [5 Certification Exam(s) ]
Riverbed [8 Certification Exam(s) ]
RSA [15 Certification Exam(s) ]
Sair [8 Certification Exam(s) ]
Salesforce [5 Certification Exam(s) ]
SANS [1 Certification Exam(s) ]
SAP [98 Certification Exam(s) ]
SASInstitute [15 Certification Exam(s) ]
SAT [1 Certification Exam(s) ]
SCO [10 Certification Exam(s) ]
SCP [6 Certification Exam(s) ]
SDI [3 Certification Exam(s) ]
See-Beyond [1 Certification Exam(s) ]
Siemens [1 Certification Exam(s) ]
Snia [7 Certification Exam(s) ]
SOA [15 Certification Exam(s) ]
Social-Work-Board [4 Certification Exam(s) ]
SpringSource [1 Certification Exam(s) ]
SUN [63 Certification Exam(s) ]
SUSE [1 Certification Exam(s) ]
Sybase [17 Certification Exam(s) ]
Symantec [134 Certification Exam(s) ]
Teacher-Certification [4 Certification Exam(s) ]
The-Open-Group [8 Certification Exam(s) ]
TIA [3 Certification Exam(s) ]
Tibco [18 Certification Exam(s) ]
Trainers [3 Certification Exam(s) ]
Trend [1 Certification Exam(s) ]
TruSecure [1 Certification Exam(s) ]
USMLE [1 Certification Exam(s) ]
VCE [6 Certification Exam(s) ]
Veeam [2 Certification Exam(s) ]
Veritas [33 Certification Exam(s) ]
Vmware [58 Certification Exam(s) ]
Wonderlic [2 Certification Exam(s) ]
Worldatwork [2 Certification Exam(s) ]
XML-Master [3 Certification Exam(s) ]
Zend [6 Certification Exam(s) ]





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