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9A0-411 - Adobe Analytics Developer ACE - Dump Information

Vendor Name : Adobe
Exam Code : 9A0-411
Exam Name : Adobe Analytics Developer ACE
Questions and Answers : 62 Q & A
Updated On : March 18, 2019
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Adobe 9A0-411 Exam (Adobe Analytics Developer ACE) Detailed Information

Validate your Adobe skills.
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A: Successful businesses work with Adobe’s world-class products and solutions every day. When you train with Adobe, you stay ahead of the pack with digital skills that will take you anywhere you want to go.
We offer more than just old-school training, including:
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Adobe reserves the right to reschedule or cancel a training course due to low enrollment or if necessitated by an emergency or other unforeseen circumstances. In such cases, you will receive a credit for the full amount that must be used before the expiration of the applicable term. Adobe will not be liable for any nonrefundable travel arrangements. Contact us for assistance.
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A: Our trainers speak several languages. The language used depends on those in attendance; if there is one person in the class who does not speak a local language, we present the course in English.
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A: For all EMEA course registrations, a confirmation e-mail will be sent about a week before the course starts.
Q: In which languages are the courses conducted (JPAC)?
A: In Japan, training course materials are localized in Japanese. For all other Asia-Pacific countries, they will be in English.
Q: In which languages are course materials available (JPAC)?
A: Training course materials in JPAC are mainly localized.
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A: Yes. Contact us directly and we will provide more information.
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General questions
Q: How do I prepare for my exam?
A: You should have extensive experience for all listed exam topics. The topics for each exam are in the exam guide. Review the recommended materials listed in the relevant exam guide to see if you’re ready to take the certification exam.
Q: Does attending training courses help with certification?
A: Attending training courses gives you hands-on experience and in-depth expertise in Adobe products. However, training courses are not prerequisites for a certification exam.
Q: How are the exams administered?
A: Adobe Certified Expert (ACE) exams are administered by Pearson VUE, an independent third-party testing company. The tests are offered at over 5,000 authorized testing centers in more than 100
countries. Visit the Pearson VUE website for more information or to register for an exam.
Q: How do I pay for an exam?
A: You can pay for a certification exam with a credit card, or you may request to be invoiced through your salesperson. Invoiced customers will receive a voucher number to use as payment.
Q: If I don't pass an exam, can I get a refund?
A: We are unable to offer refunds for failed exams.
Q: How long do the certifications last?
A: Certifications on Adobe Digital Marketing Suite products are valid for 12 months. All other product certifications do not expire, although ACE exams are continually evaluated and updated to ensure content remains relevant. Maintaining your certification status validates your knowledge and skills as a competent professional.
Q: When will I receive my score?
A: Results for exams that consist of only multiple choice questions will be provided immediately upon completion. Exams with both multiple choice and short-answer questions will have results delivered in two parts: The multiple-choice portion is scored immediately and the short answer portion is scored within five business days. You will receive your score by email.
Q: What happens if I fail?
A: You may register for the exam again 14 days after a failed attempt. You are allowed up to three exam attempts for any exam annually. Each attempt will incur a separate exam fee.
Q: How do I find out what I missed?
A: Question answers are not disclosed. Adobe strives to maintain the highest standards to protect the integrity of the certifications you earn.
Q: What can I do if I have a grievance with an exam question?
A: Adobe is focused on the integrity of the ACE certifications and ensuring the accreditations remain meaningful. If you have a grievance with a question, send a description of the question and your complaint to aceprogram@pearson.com.
Q: What do I receive upon certifying?
A: All certifications offer an e-certificate and use of the ACE logo, which will be emailed to you after you sign the ACE Agreement.
Q: Where do I view my certification history (results and so on)?
A: You can view your certification status, history, results and more by logging in to the Adobe Certified Portal.
Q: What is the prerequisite for taking an ACE recertification exam?
A: Candidates must be certified on the previous version of the product to have their recertification exam results apply to the current version.
Q: How do I add my name to the ACE Finder?
A: Follow these instructions to get your name added to our Adobe Certified Expert Finder:
• Log in to the Adobe Certified Portal. If you need assistance with your credentials, contact aceprogram@pearson.com
• Select Update Personal Info from the menu.
• Scroll down to the bottom section, Custom Questions, and select Yes so we can share your credentials.
• Enter a URL to showcase your skills, previous project, contact information and more in the Website field (optional).
• Click Submit
Please allow five business days for your information to appear. If you still don't see yourself listed, contact aceprogram@pearson.com for assistance.
Adobe Creative Cloud and Creative Suite Certifications
Q: Why are certifications offered in both Creative Cloud and Creative Suite?
A: When you purchased a version of a Creative Suite product you were able to use that version indefinitely, so the certification remained valid indefinitely as well. When you certify on a perpetual product you continue to be an expert on that version, but as features are added and changed you will, over time, be using a different product. To ensure that all our ACEs have a level playing field, only those who are able to show they have the most current knowledge are able to represent themselves as ACEs of the most recent product/exams.
Q: What does the release of Creative Cloud mean to the ACE program?
A: The process of registering and taking exams and becoming certified does not change with the release of Creative Cloud.
Q: Do I have to recertify every time my Creative Cloud product is updated?
A: No. Creative Cloud products are updated regularly, but not all changes will impact the skills that make someone an ACE. You will need to recertify after your ACE certificate expires to continue to represent yourself as a current Creative Cloud ACE.
Q: For how long will my Creative Cloud certifications be valid?
A: Your ACE certification for Creative Cloud products will be valid for two years after the date you certify.
Q: I am currently certified in Creative Suite products. How long will those certifications be valid?
A: Your existing Creative Suite certifications will always be valid; however, they will be valid only for the product version on which you were certified.
Q: Will the beta exams count as my CC certification?
A: Yes. If you participate in our exam beta process, and receive a passing score for a live exam based on your answers to questions from a product beta, that passing score will apply toward your Creative Cloud certification. If you are interested in participating in upcoming betas, follow us on Facebook and Twitter for recruitment updates.
Q: How long will the CS6 exams be available?
A: The CS6 exams will continue to be available for as long as Adobe continues to sell and provide product support for CS6.
Q: What about my certification that isn’t for Creative Cloud or Creative Suite?
A: Currently there are no changes to our other exams/certifications in the ACE program.

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9A0-411 Adobe Analytics Developer ACE

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9A0-411 exam Dumps Source : Adobe Analytics Developer ACE

Test Code : 9A0-411
Test Name : Adobe Analytics Developer ACE
Vendor Name : Adobe
Q&A : 62 Real Questions

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Adobe Adobe Analytics Developer ACE

Adobe Unveils innovations in Adobe event supervisor, to Automate client Experiences and enhance Workflows for marketers & IT | killexams.com Real Questions and Pass4sure dumps

San Jose, Calif: Adobe (Nasdaq:ADBE) lately surveyed u.s.buyers, revealing that 51 % are more likely to make a purchase order and 49 p.c are more likely to turn into loyal to the brand if content material is personalized. brands are under power to carry greater personalized content to extra channels, quicker than ever earlier than. This gifts challenges for advertising and IT.

Adobe these days unveiled new improvements in Adobe event manager, part of Adobe advertising Cloud in Adobe event Cloud, that automate and simplify the start of client experiences for marketers and permit IT to additional speed up app development. better workflows support marketers, IT and creatives work smarter and quicker, empowering brands to customize each customer event. Leveraging Adobe Sensei, the business’s AI and laptop getting to know know-how, manufacturers can instantly deliver the appropriate content to the appropriate individual. event manager’s industry-main offering is now obtainable to mid-market agencies, extending its management with businesses.

“Personalization at scale throughout each client touchpoint is the holy grail of consumer journey administration or CXM. It requires the unification of content material, information and insights that handiest Adobe can deliver,” mentioned Loni Stark, Senior Director of strategy and product advertising at Adobe. “New innovations in Adobe journey manager make it less difficult for entrepreneurs and IT experts to pride customers and create reminiscence-making moments each time a customer interacts with the manufacturer.”

Capabilities for entrepreneurs

New journey manager advancements empower marketers from corporations of all sizes and across industries to intelligently:

  • convey attractive experiences: marketers can now design, deliver and optimize experiences on digital displays of all sizes in actual venues, corresponding to in-save screens or kiosks. This contains assist for big scale signage networks and robust publishing and approval workflows to speed up delivery and make sure consistency of in-keep campaigns. brands can without difficulty optimize experiences by dynamically personalizing signage content like inventory or climate and discover insights that force conversion by means of Adobe Analytics integration. powerful looking experiences may also be created and managed via experience supervisor integration with Magento Commerce Cloud.
  • manage and find the appropriate property: long past are the days of sorting through valuable clips for manufacturer channels. wise Tags now extends to video, using Adobe Sensei to automate video discovery with intelligent tags that correspond to movements, attributes and objects. visual Search, powered by using Adobe Sensei, surfaces photographs corresponding to a selected asset within seconds, equivalent to a person with shopping baggage in times rectangular. a brand new high-pace transfer service in manufacturer Portal offers a faster, extra bendy way to control assets with colleagues globally. marketers can customise permission controls to be sure definite groups or geographies have access handiest to accepted belongings.
  • Optimize videos for any channel: Vertical video usage on channels like Instagram and WeChat requires manufacturers to edit video pictures to be smartphone-pleasant. wise Crop for video, powered via Adobe Sensei, accelerates and simplifies this technique. It immediately identifies and vegetation the most important elements of a video to ensure an excellent video adventure for clients no depend which route they grasp their phones.  
  • Streamline and velocity up content creation: discovering, enhancing and reviewing commercial enterprise belongings requires creatives and marketers to toggle from side to side between different options. Now, with Adobe Asset hyperlink often attainable, artistic clients can find, edit and reuse digital property that reside in event manager without delay within Adobe Photoshop, Adobe Illustrator and Adobe InDesign. Creatives can immediately locate identical images in a count number of seconds with visual Search in Asset hyperlink. moreover, new Core components—constructing blocks to build and author experiences—deliver increased agility for event advent and ease reliance on development groups to put in writing and look at various new code.
  • directly creator multichannel consumer communications: With drag and drop points in journey supervisor varieties, businesses can embed interactive content material in customer communications quicker, together with advanced charting functionality and simplified facts integrations. This offers greater enticing and data-pushed personalised customer communications, equivalent to monthly statements. Deeper integration with Adobe signal Cloud Signatures, a part of Adobe document Cloud, empowers consumers to digitally signal files, whereas assembly regulatory requirements. 
  • Capabilities for IT authorities and builders

    New hybrid content administration gadget (CMS) capabilities in event supervisor enhance agility and flexibility for IT gurus and builders, helping to:

  • immediately add capability right through excessive consumer site visitors: Dynamic digital experiences require agility to manage content updates at scale. Cloud manager’s new autoscaling provider automatically detects the need to accommodate further traffic and brings more skill on-line inside minutes to be sure a good conclusion user experience.
  • Create and manage experiences with agility: As internet content material turns into extra fluid and responsive, managing high-performing experiences throughout channels is hard to scale. Adobe’s new Single-page application (SPA) Editor enables developers and marketers to preview, edit, control and customise content in-context and in a single area for sooner collaboration. With server-aspect rendering of customer-aspect SPAs, builders can now enrich first-adventure load instances to increase engagement with SPA Editor and improve search engine optimization. better personalization and insights are powered by way of Adobe goal and Adobe Analytics.
  • velocity up net purposes construction: New help for GraphQL enables builders to proceed working of their favorite entrance-conclusion utility tools whereas easily scaling these applications. here's made viable by using APIs that pull in data and content. GraphQL guide will encompass journey supervisor later this 12 months, extending guide of Magento Commerce Cloud.

  • Adobe rolls out new journey manager with sensible Tags for video, visible Search, smart Crop, and more | killexams.com Real Questions and Pass4sure dumps

    customized marketing speaks to individuals. It basically does. in line with a contemporary Adobe survey, valued clientele were 51 % more prone to make a purchase and forty nine p.c more prone to become loyal to a corporation if they may determine with the promoting someway. The problem is, crafting bespoke campaigns takes loads of time and funds that almost all groups and types don’t have.

    That’s where the brand new and better Adobe adventure manager (a part of Adobe advertising Cloud in Adobe experience Cloud) comes in — or so goes the income pitch. because of Sensei, Adobe’s move-platform laptop gaining knowledge of technology, Adobe says the newest edition of experience supervisor — its content material management answer for building websites, cellular apps, and kinds — can instantly serve up videos, pictures, and different assets with out a greater than a tag or similar media clip. And that’s simply the tip of the iceberg.

    “Personalization at scale throughout each customer touchpoint is the holy grail of customer event administration, or CXM,” talked about Loni Stark, senior director of strategy and product advertising at Adobe. “It requires the unification of content, records, and insights that most effective Adobe can provide. New improvements in Adobe adventure manager make it less difficult for marketers and IT experts to satisfaction customers and create reminiscence-making moments every time a consumer interacts with the manufacturer.”

    most likely the highlight of the newest adventure manager update is ordinary availability of wise Tags for video, a characteristic that instantly generates tags that correspond to actions, attributes, and objects in the hundreds of heaps of UGC clips contributed to the platform each month. additionally commonly obtainable in the new experience manager are visible Search, a Sensei-powered search device that surfaces pictures similar to a specific asset, and smart Crop for video, which identifies and plants portrait clips from Instagram, WeChat, and other channels to make certain they mesh with 16:9 content material.

    Adobe Experience Manager Smart Crop

    Above: The sensible Crop characteristic in Adobe adventure manager.

    photograph credit: Adobe

    That’s now not all that’s on tap. experience supervisor now supports digital displays of all sizes, equivalent to in-store displays, kiosks, and “huge-scale” signage, and it boasts greater publishing and approval workflows designed to speed up campaign delivery. It also integrates with Adobe Analytics, enabling marketers to, as an example, customize displays dynamically from insights gleaned online and within the physical world.

    brands that work with Photoshop, Illustrator, InDesign, and other Adobe products can be comfortable to listen to of the customary availability of Adobe Asset hyperlink — a tool that makes it less difficult to locate, edit, and reuse digital belongings in event supervisor without delay inside other programs. meanwhile, on the journey manager types front, a new drag-and-drop component (and better support for Adobe sign Cloud Signatures) makes embedding interactive charts, facts, digital signature traces, and different content material easier than earlier than.

    Adobe Asset Link

    Above: Asset link in adventure supervisor.

    picture credit score: Adobe

    nowadays’s updates aren’t all about marketers. Adobe’s throwing developers a few bones, too.

    journey manager’s new autoscaling carrier automatically detects further site visitors and brings more capacity online “inside minutes.” The revamped Single-page software (SPA) Editor enables users to preview, edit, manipulate, and personalize single signal-in experiences and to faucet server-aspect rendering to improve load instances. at last, new guide for GraphQL — coming later this 12 months — makes it possible for builders to work with their front-end app suite of alternative with APIs that pull in records and content.


    Adobe Updates consumer journey supervisor | killexams.com Real Questions and Pass4sure dumps

    Adobe has greater its experience supervisor, part of Adobe marketing Cloud in Adobe experience Cloud, to automate and simplify birth of client experiences for entrepreneurs and to enable IT to further accelerate app construction.

    the brand new product points enhanced workflows and enhanced personalization leveraging Adobe Sensei, the enterprise's artificial intelligence and computing device discovering technology.

    "Personalization at scale across every client touchpoint is the holy grail of consumer journey administration or CXM. It requires the unification of content material, information, and insights that only Adobe can give," observed Loni Stark, senior director of approach and product marketing at Adobe, in a press release. "New improvements in Adobe journey supervisor make it less demanding for entrepreneurs and IT professionals to pride purchasers and create memory-making moments each time a customer interacts with the brand."

    the new journey supervisor advancements for marketers let users do the following:

  • Design, bring, and optimize experiences on digital displays of all sizes in physical venues, corresponding to in-keep monitors or kiosks. This includes guide for large scale signage networks and publishing and approval workflows to velocity up beginning and confirm consistency of in-store campaigns. manufacturers can dynamically personalize signage content material like stock or climate and discover insights by way of Adobe Analyticsintegration. searching experiences will also be created and managed via experience manager integration with Magento Commerce Cloud.
  • manage and discover the appropriate property with wise Tags which have been prolonged to video, using Adobe Sensei to automate video discovery. visible Search, powered by means of Adobe Sensei, surfaces photos comparable to a specific asset inside seconds. a brand new high-speed transfer service in company Portal helps users stronger control belongings with colleagues globally. marketers can personalize permission controls to be sure definite groups or geographies have access best to authorised belongings.
  • Optimize movies for any channel with wise Crop for video, powered through Adobe Sensei.
  • Streamline and velocity up content introduction with Adobe Asset hyperlink after which discover, edit, and reuse digital assets that reside in adventure supervisor without delay within Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. Creatives can automatically locate equivalent pictures in a rely of seconds with visible Search in Asset link. additionally, new Core components deliver accelerated agility for experience advent.
  • writer multichannel consumer communications with drag-and-drop elements in adventure supervisor types, permitting clients to embed interactive content material in client communications, together with advanced charting performance and simplified data integrations. Deeper integration with Adobe sign Cloud Signatures, part of Adobe document Cloud, empowers valued clientele to digitally sign documents.
  • moreover, new hybrid content material management device (CMS) capabilities in journey supervisor enhance agility and adaptability for IT gurus and developers as they do here:

  • immediately add capability right through high person site visitors with Cloud supervisor's new autoscaling carrier that automatically detects the should accommodate extra site visitors and brings more means on-line within minutes .
  • Create and control experiences with Adobe's new Single-page software (SPA) Editor that allows for builders and marketers to preview, edit, control, and personalize content material in-context and in a single area. Server-side rendering of client-aspect SPAs will increase first-experience load instances. enhanced personalization and insights are powered by means of Adobe goal and Adobe Analytics.
  • pace up internet applications building with new aid for GraphQL. here is made possible by way of APIs that pull in statistics and content material. GraphQL help will consist of experience manager later this year, extending support of Magento Commerce Cloud.

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    Adobe Analytics Developer ACE

    Pass 4 sure 9A0-411 dumps | Killexams.com 9A0-411 real questions | [HOSTED-SITE]

    Adobe Unveils Innovations in Adobe Experience Manager, to Automate Customer Experiences and Enhance Workflows for Marketers & IT | killexams.com real questions and Pass4sure dumps

    San Jose, Calif: Adobe (Nasdaq:ADBE) recently surveyed U.S consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT.

    Adobe today unveiled new innovations in Adobe Experience Manager, part of Adobe Marketing Cloud in Adobe Experience Cloud, that automate and simplify the delivery of customer experiences for marketers and allow IT to further accelerate app development. Enhanced workflows help marketers, IT and creatives work smarter and faster, empowering brands to personalize every customer experience. Leveraging Adobe Sensei, the company’s AI and machine learning technology, brands can automatically deliver the right content to the right individual. Experience Manager’s industry-leading offering is now available to mid-market organizations, extending its leadership with enterprises.

    “Personalization at scale across every customer touchpoint is the holy grail of Customer Experience Management or CXM. It requires the unification of content, data and insights that only Adobe can provide,” said Loni Stark, Senior Director of Strategy and product marketing at Adobe. “New innovations in Adobe Experience Manager make it easier for marketers and IT professionals to delight customers and create memory-making moments every time a customer interacts with the brand.”

    Capabilities for Marketers

    New Experience Manager advancements empower marketers from companies of all sizes and across industries to intelligently:

  • Deliver engaging experiences: Marketers can now design, deliver and optimize experiences on digital displays of all sizes in physical venues, such as in-store screens or kiosks. This includes support for massive scale signage networks and powerful publishing and approval workflows to speed up delivery and ensure consistency of in-store campaigns. Brands can easily optimize experiences by dynamically personalizing signage content like inventory or weather and uncover insights that drive conversion via Adobe Analytics integration. Powerful shopping experiences can be created and managed through Experience Manager integration with Magento Commerce Cloud.
  • Manage and discover the right assets: Gone are the days of sorting through relevant clips for brand channels. Smart Tags now extends to video, using Adobe Sensei to automate video discovery with intelligent tags that correspond to actions, attributes and objects. Visual Search, powered by Adobe Sensei, surfaces images similar to a specific asset within seconds, such as a person with shopping bags in Times Square. A new high-speed transfer service in Brand Portal provides a faster, more flexible way to manage assets with colleagues globally. Marketers can customize permission controls to ensure certain teams or geographies have access only to approved assets.
  • Optimize videos for any channel: Vertical video usage on channels like Instagram and WeChat requires brands to edit video footage to be smartphone-friendly. Smart Crop for video, powered by Adobe Sensei, speeds up and simplifies this process. It automatically identifies and crops the most important parts of a video to ensure a great video experience for users no matter which direction they hold their phones.  
  • Streamline and speed up content creation: Finding, modifying and reviewing enterprise assets requires creatives and marketers to toggle back and forth between different solutions. Now, with Adobe Asset Link generally available, creative users can find, edit and reuse digital assets that reside in Experience Manager directly within Adobe Photoshop, Adobe Illustrator and Adobe InDesign. Creatives can automatically find similar images in a matter of seconds with Visual Search in Asset Link. Additionally, new Core Components—building blocks to build and author experiences—provide increased agility for experience creation and ease reliance on development teams to write and test new code.
  • Quickly author multichannel customer communications: With drag and drop features in Experience Manager Forms, organizations can embed interactive content in customer communications faster, including advanced charting functionality and simplified data integrations. This provides more engaging and data-driven personalized customer communications, such as monthly statements. Deeper integration with Adobe Sign Cloud Signatures, part of Adobe Document Cloud, empowers customers to digitally sign documents, while meeting regulatory requirements. 
  • Capabilities for IT Professionals and Developers

    New hybrid content management system (CMS) capabilities in Experience Manager improve agility and flexibility for IT professionals and developers, helping to:

  • Automatically add capacity during high user traffic: Dynamic digital experiences require agility to manage content updates at scale. Cloud Manager’s new autoscaling service automatically detects the need to accommodate additional traffic and brings more capacity online within minutes to ensure a positive end user experience.
  • Create and manage experiences with agility: As web content becomes more fluid and responsive, managing high-performing experiences across channels is tough to scale. Adobe’s new Single-Page Application (SPA) Editor allows developers and marketers to preview, edit, manage and personalize content in-context and in one place for faster collaboration. With server-side rendering of client-side SPAs, developers can now improve first-experience load times to increase engagement with SPA Editor and improve SEO. Enhanced personalization and insights are powered by Adobe Target and Adobe Analytics.
  • Speed up web applications development: New support for GraphQL enables developers to continue working in their favorite front-end application tools while easily scaling these applications. This is made possible by APIs that pull in data and content. GraphQL support will include Experience Manager later this year, extending support of Magento Commerce Cloud.

  • Adobe rolls out new Experience Manager with Smart Tags for video, Visual Search, Smart Crop, and more | killexams.com real questions and Pass4sure dumps

    Personalized marketing speaks to people. It really does. According to a recent Adobe survey, customers were 51 percent more likely to make a purchase and 49 percent more likely to become loyal to a company if they could identify with the advertising in some way. The trouble is, crafting bespoke campaigns takes a lot of time and money that most agencies and brands don’t have.

    That’s where the new and improved Adobe Experience Manager (a part of Adobe Marketing Cloud in Adobe Experience Cloud) comes in — or so goes the sales pitch. Thanks to Sensei, Adobe’s cross-platform machine learning technology, Adobe says the newest version of Experience Manager — its content management solution for building websites, mobile apps, and forms — can quickly serve up videos, photos, and other assets with no more than a tag or similar media clip. And that’s just the tip of the iceberg.

    “Personalization at scale across every customer touchpoint is the holy grail of Customer Experience Management, or CXM,” said Loni Stark, senior director of strategy and product marketing at Adobe. “It requires the unification of content, data, and insights that only Adobe can provide. New innovations in Adobe Experience Manager make it easier for marketers and IT professionals to delight customers and create memory-making moments every time a customer interacts with the brand.”

    Perhaps the highlight of the latest Experience Manager update is general availability of Smart Tags for video, a feature that automatically generates tags that correspond to actions, attributes, and objects in the hundreds of thousands of UGC clips contributed to the platform each month. Also generally available in the new Experience Manager are Visual Search, a Sensei-powered search tool that surfaces images similar to a specific asset, and Smart Crop for video, which identifies and crops portrait clips from Instagram, WeChat, and other channels to ensure they mesh with 16:9 content.

    Adobe Experience Manager Smart Crop

    Above: The Smart Crop feature in Adobe Experience Manager.

    Image Credit: Adobe

    That’s not all that’s on tap. Experience Manager now supports digital displays of all sizes, such as in-store screens, kiosks, and “massive-scale” signage, and it boasts improved publishing and approval workflows designed to speed up campaign delivery. It also integrates with Adobe Analytics, enabling marketers to, for example, personalize displays dynamically from insights gleaned online and in the physical world.

    Brands that work with Photoshop, Illustrator, InDesign, and other Adobe products will be pleased to hear of the general availability of Adobe Asset Link — a tool that makes it easier to find, edit, and reuse digital assets in Experience Manager directly within other programs. Meanwhile, on the Experience Manager Forms front, a new drag-and-drop component (and improved support for Adobe Sign Cloud Signatures) makes embedding interactive charts, data, digital signature lines, and other content simpler than before.

    Adobe Asset Link

    Above: Asset Link in Experience Manager.

    Image Credit: Adobe

    Today’s updates aren’t all about marketers. Adobe’s throwing developers a few bones, too.

    Experience Manager’s new autoscaling service automatically detects additional traffic and brings more capacity online “within minutes.” The revamped Single-Page Application (SPA) Editor allows users to preview, edit, manage, and personalize single sign-in experiences and to tap server-side rendering to improve load times. Finally, new support for GraphQL — coming later this year — enables developers to work with their front-end app suite of choice with APIs that pull in data and content.


    The evolution of design | killexams.com real questions and Pass4sure dumps

    Adobe has made a commitment to small businesses in Thailand that it will help them improve their competitiveness through better design, including through bringing together designers and marketers. 

    Michael Stoddart, director of market development for Asia Pacific, says the longtime software developer will improve the local experience with digital software, leading to a positive business impact.

    Digital experience is important to commercial business, he says, and Adobe views collaboration between designers and other business departments as creating the potential for a leg up on the competition. And Adobe has the digital tools to make that happen, he says.

    “Adobe is a ‘digital experience’ company that delivers digital experiences digitally,” said Stoddart.

    It is great time for design, because customers and the world in general understand that good experiences increase revenue and impact the bottom line, he says. Large companies in Southeast Asia and in Thailand realise that their relationships with customers depend on great user experiences, and that those experiences are managed and produced by designers. 

    In the past, you could just have something made to look good, but now that everything has gone digital, designers think in particular ways – through the “design thinking process”. Designers today see that they can help a business not just by making a pretty website, but also by considering how their client’s customers find out about the business. They consider how they can get the potential customers to go to the website, how to treat them when they are there, how to deliver the services, and how to treat them after they purchase and engage with the designer.

    Stoddart points to a McKinsey Quarterly report, “The Business Value of Design” from October 2018, which found that a company that placed value on design could get a 12 to 16 per cent better year on year return. While that is not huge, he said, in a competitive market the better designed websites and apps can increase the return for shareholders.

    Companies are starting to appreciate the value of design, says Stoddart. Design used to be how something looked, but now is about how something works. It does not just make something pretty, but creates value for the business.

    “We want to enable designers to be good designers across a broader range of design skills, such as print, digital, video, user experience, 3D and so on, by removing some of the burdens of production,” said Stoddart.

    In Southeast Asia and Thailand, the digital economy is exploring opportunities and how digital transformation can help create success through good user design, he says. It is a great time for Adobe and for the Thai marketplace. 

    Marketing faces the challenge, called the content velocity problem, of requiring a lot of content. Personalisation is driving the content velocity to design in 100 or 200 different pieces, and this in turn requires that a website or app having several different designs. Artificial intelligence and machine learning can help solve the content velocity problem, which is being driven by marketing. To solve the challenge, the marketer needs to see the designer as a business partner, says Stoddart.

    “We expect anybody can be creative and can find some value from Adobe Creative Cloud. 

    “Tools for the Creative Cloud are not just Photoshop and Illustrator for designing; they are also Spark for the marketer and Rush for the video maker. Creative Cloud is for the professional person who use Adobe to make content, and also for anybody who needs to express their creative idea or to create content such as a marketer, businessman, builder, architect, engineer, lawyer, student, and so on,” said Stoddart.

    The priority for Adobe is social media marketing, because designs now have an immediate impact on business. Design is not just about having a well-designed website, it is a well-designed experience and can give 2- to 3-per cent better income. Marketers are people who implement designs in business. In terms of design, the marketing part of business could be a commercial using a creative professional. 

    Combining the professional creative team and the marketing team is a significant part of many organisations. The digital organisation requires training and resources to generate the creative output.

    “Under Adobe Creative Cloud, we have a wide range of products that help every part of a commercial unit of the organisation to produce creative designs for the business. The first challenge is to convince [the decision-makers] that design can help business performance. The other challenge is to not use Adobe’s tools in the same way as in the past. Adobe is not just Photoshop and Illustrator, previous iterations of which were difficult to use and costly. Photoshop is one product of the 23 in the Creative Cloud – they can’t be complex, they are easy to use and give powerful outcomes,” said Stoddart.

    A lot of people might think that Adobe is difficult to use, and it is a big challenge for Adobe to reverse this. Adobe has tools that are really easy to use both on the smartphone and desktop computer. 

    “We need to build brand community and to create applications. We need to make it easy for everybody using our tools; behind this is 35 years of trust in Adobe for doing the creative things,” said Stoddart.

    The number-one trend now is video. Some people think video is hard. Adobe’s Rush tool for creating video, is not just for social media marketing – video can be created and used across the business for better communication. 

    “We are the company that’s completely digital, we know out customers, we have data on everything we do.”

    Adobe is not just the Photoshop software company, it is a partner to help businesses find the time to build value. It has a consulting team to help businesses benefit from using its tools to creative a business impact, such as improving email marketing and improving communication and results between designers and marketers.

    In Thailand, Adobe is looking to expand their local partners to help penetrate the market, he says. 

    “We allow the individual to drive digital transformation through the community, and hope they become an evangelist for digital transformation,” said Stoddart.

    “We use an AI system called Sensei to make our software work faster and to allow our customers to work faster. Adobe Sensei further automates customer experience management, which helps retailers work smarter and faster,” said Stoddart.

    For example, Adobe Creative Cloud and Adobe Analytics Cloud enable retailers to more easily personalise ads based on a potential customer’s shopping behaviour, loyalty programme status and more. Also, the new Adobe Sensei-powered capabilities enable retailers to manage, optimise and report on search ad campaigns specifically for retail promotions and events.



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