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9A0-411 - Adobe Analytics Developer ACE - Dump Information

Vendor Name : Adobe
Exam Code : 9A0-411
Exam Name : Adobe Analytics Developer ACE
Questions and Answers : 62 Q & A
Updated On : January 18, 2019
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Adobe 9A0-411 Exam (Adobe Analytics Developer ACE) Detailed Information

Validate your Adobe skills.
The Adobe Certified Associate (ACA) certification allows you to demonstrate proficiency in Adobe digital communications tools. Become a Certified Associate and stand apart from your peers, boost your confidence, and expand your career opportunities.
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The ACA certification validates basic, entry-level skills in digital communication, creation, and design using Adobe tools.
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Adobe Certified Associate exams
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The Graphic Design & Illustration Using Adobe Illustrator exam validates entry-level skills in graphic design and illustration corresponding to Illustrator software.
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The Web Authoring Using Adobe Dreamweaver exam validates entry-level skills in web design corresponding to Dreamweaver software.
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Training
General questions
Q: What is Adobe Digital Learning Services?
A: We are the leading provider of learning, enablement, and certification on Adobe products. Our team helps you master it all so you can deliver the ideal experience to every customer, every time.
Q: What courses are offered?
A: Fast or self-paced. On site or online. Whatever your learning style or timeline for success, we’ve got a training approach that’s right for you. We offer a comprehensive list of digital media and digital marketing courses either through us or our authorized training partners.
Q: What are the benefits of training courses?
A: Successful businesses work with Adobe’s world-class products and solutions every day. When you train with Adobe, you stay ahead of the pack with digital skills that will take you anywhere you want to go.
We offer more than just old-school training, including:
• Skills assessment
• Digital marketing accreditation
• Certification in Adobe products
• Event perks, such as preconference training and other unique opportunities to get in front of industry leaders
• An All Access Pass so it’s simple and convenient
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A: You can contact us to design a learning path that's the right fit for you. Also browse the full course descriptions to help you learn more about specific products you are interested in.
Q: How do I sign up for a training course?
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A: Just fill out our form to request private training for up to 12 individuals at your site. Price includes travel costs. Any unused portion of this Adobe Professional Services engagement will expire 12 months after the effective date and may not be carried over or used for any purpose. Price includes up to 12 students. Note that this service is not available in India.
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A: Cancellations and requests to reschedule public or private classroom, on-site classroom, virtual private or virtual public classroom training must be made at least seven (7) business days before the scheduled date of the course. You will receive a full credit that must be used before the expiration of the applicable term. No refund or credit will be granted if the request is made less than seven days in advance.
Adobe reserves the right to reschedule or cancel a training course due to low enrollment or if necessitated by an emergency or other unforeseen circumstances. In such cases, you will receive a credit for the full amount that must be used before the expiration of the applicable term. Adobe will not be liable for any nonrefundable travel arrangements. Contact us for assistance.
Q: Bank of Funds Cancellation and Terms
A: This offering creates a non-refundable bank of funds which will be decremented by the list price of each regional, online or on premise training course in which Customer enrolls, registers or attends. Customer may cancel an enrollment, without charge, if it provides Adobe with at least 7 business days advance written notice. If Customer fails to attend a training course in which it is enrolled, cancels such enrollment with less than 7 business days written notice, or fails to provide the minimum requirements (such as PCs, space, projectors) that may be reasonably requested by Adobe in order to provide an on premise training course, Customer’s bank of funds will still be decremented in the amount of the enrollment fee. In the event Adobe cancels a training course, Customer’s bank of funds will not be decremented. All unused funds as of the End Date shall expire and be forfeited.
Q: What online training options are available to me?
A: We offer both virtual instructor-led courses and videos on demand so you can learn where and when it’s convenient for you. You can also check out our free video learning content to get a taste of what ATS training is all about.
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Q: Are courses offered worldwide?
A: Adobe currently offers regional courses in EMEA, Asia Pacific, Japan, the United States and Canada. Private training at your company is available worldwide, except in India.
Adobe Authorized Training Center partners are authorized by Adobe to provide courses at their company location. (Note: AATC partners focus mainly on Adobe Creative Cloud and Creative Suite product training.)
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A: Credit card payments are accepted in North America, select European countries and select Asia Pacific regions. If you are not presented with an option to purchase via credit card, you’ll need to contact Sales to obtain a purchase order before registering for a course.
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A: Contact your Adobe account manager or sales manager for help locating your contract number. You can also contact us for assistance.
Q: In which languages are the courses conducted (EMEA)?
A: Our trainers speak several languages. The language used depends on those in attendance; if there is one person in the class who does not speak a local language, we present the course in English.
Q: In which languages are course materials available?
A: Our course materials are available in English.
Q: I have registered for my training course in EMEA. When will I receive the confirmation e-mail?
A: For all EMEA course registrations, a confirmation e-mail will be sent about a week before the course starts.
Q: In which languages are the courses conducted (JPAC)?
A: In Japan, training course materials are localized in Japanese. For all other Asia-Pacific countries, they will be in English.
Q: In which languages are course materials available (JPAC)?
A: Training course materials in JPAC are mainly localized.
Q: I want to request on-site or regional training in a country not listed in the registration area. Can I do so?
A: Yes. Contact us directly and we will provide more information.
Certification
General questions
Q: How do I prepare for my exam?
A: You should have extensive experience for all listed exam topics. The topics for each exam are in the exam guide. Review the recommended materials listed in the relevant exam guide to see if you’re ready to take the certification exam.
Q: Does attending training courses help with certification?
A: Attending training courses gives you hands-on experience and in-depth expertise in Adobe products. However, training courses are not prerequisites for a certification exam.
Q: How are the exams administered?
A: Adobe Certified Expert (ACE) exams are administered by Pearson VUE, an independent third-party testing company. The tests are offered at over 5,000 authorized testing centers in more than 100
countries. Visit the Pearson VUE website for more information or to register for an exam.
Q: How do I pay for an exam?
A: You can pay for a certification exam with a credit card, or you may request to be invoiced through your salesperson. Invoiced customers will receive a voucher number to use as payment.
Q: If I don't pass an exam, can I get a refund?
A: We are unable to offer refunds for failed exams.
Q: How long do the certifications last?
A: Certifications on Adobe Digital Marketing Suite products are valid for 12 months. All other product certifications do not expire, although ACE exams are continually evaluated and updated to ensure content remains relevant. Maintaining your certification status validates your knowledge and skills as a competent professional.
Q: When will I receive my score?
A: Results for exams that consist of only multiple choice questions will be provided immediately upon completion. Exams with both multiple choice and short-answer questions will have results delivered in two parts: The multiple-choice portion is scored immediately and the short answer portion is scored within five business days. You will receive your score by email.
Q: What happens if I fail?
A: You may register for the exam again 14 days after a failed attempt. You are allowed up to three exam attempts for any exam annually. Each attempt will incur a separate exam fee.
Q: How do I find out what I missed?
A: Question answers are not disclosed. Adobe strives to maintain the highest standards to protect the integrity of the certifications you earn.
Q: What can I do if I have a grievance with an exam question?
A: Adobe is focused on the integrity of the ACE certifications and ensuring the accreditations remain meaningful. If you have a grievance with a question, send a description of the question and your complaint to aceprogram@pearson.com.
Q: What do I receive upon certifying?
A: All certifications offer an e-certificate and use of the ACE logo, which will be emailed to you after you sign the ACE Agreement.
Q: Where do I view my certification history (results and so on)?
A: You can view your certification status, history, results and more by logging in to the Adobe Certified Portal.
Q: What is the prerequisite for taking an ACE recertification exam?
A: Candidates must be certified on the previous version of the product to have their recertification exam results apply to the current version.
Q: How do I add my name to the ACE Finder?
A: Follow these instructions to get your name added to our Adobe Certified Expert Finder:
• Log in to the Adobe Certified Portal. If you need assistance with your credentials, contact aceprogram@pearson.com
• Select Update Personal Info from the menu.
• Scroll down to the bottom section, Custom Questions, and select Yes so we can share your credentials.
• Enter a URL to showcase your skills, previous project, contact information and more in the Website field (optional).
• Click Submit
Please allow five business days for your information to appear. If you still don't see yourself listed, contact aceprogram@pearson.com for assistance.
Adobe Creative Cloud and Creative Suite Certifications
Q: Why are certifications offered in both Creative Cloud and Creative Suite?
A: When you purchased a version of a Creative Suite product you were able to use that version indefinitely, so the certification remained valid indefinitely as well. When you certify on a perpetual product you continue to be an expert on that version, but as features are added and changed you will, over time, be using a different product. To ensure that all our ACEs have a level playing field, only those who are able to show they have the most current knowledge are able to represent themselves as ACEs of the most recent product/exams.
Q: What does the release of Creative Cloud mean to the ACE program?
A: The process of registering and taking exams and becoming certified does not change with the release of Creative Cloud.
Q: Do I have to recertify every time my Creative Cloud product is updated?
A: No. Creative Cloud products are updated regularly, but not all changes will impact the skills that make someone an ACE. You will need to recertify after your ACE certificate expires to continue to represent yourself as a current Creative Cloud ACE.
Q: For how long will my Creative Cloud certifications be valid?
A: Your ACE certification for Creative Cloud products will be valid for two years after the date you certify.
Q: I am currently certified in Creative Suite products. How long will those certifications be valid?
A: Your existing Creative Suite certifications will always be valid; however, they will be valid only for the product version on which you were certified.
Q: Will the beta exams count as my CC certification?
A: Yes. If you participate in our exam beta process, and receive a passing score for a live exam based on your answers to questions from a product beta, that passing score will apply toward your Creative Cloud certification. If you are interested in participating in upcoming betas, follow us on Facebook and Twitter for recruitment updates.
Q: How long will the CS6 exams be available?
A: The CS6 exams will continue to be available for as long as Adobe continues to sell and provide product support for CS6.
Q: What about my certification that isn’t for Creative Cloud or Creative Suite?
A: Currently there are no changes to our other exams/certifications in the ACE program.

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9A0-411 exam Dumps Source : Adobe Analytics Developer ACE

Test Code : 9A0-411
Test Name : Adobe Analytics Developer ACE
Vendor Name : Adobe
Q&A : 62 Real Questions

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In a bid to support presence in robotics, Amazon’s AMZN cloud computing arm, Amazon net features (“AWS”), has unveiled a robotic construction carrier called AWS RoboMaker.

the brand new service in accordance with robotic working system (ROS), a everyday robotics application framework, provides AWS Cloud9-primarily based robotics integrated development atmosphere. this could support the developers in building, working and deployment of their robotics purposes.

RoboMaker aids in on-demand testing of utility by using enabling seamless varied parallel simulations with racing tracks, indoor rooms and department stores. AWS ensures robot’s functionalities like streaming information, studying, communicating and navigating by using integrating its new service with different services like laptop researching (ML), monitoring, and analytics capabilities.

apart from these, AWS’ newest robotics carrier presents fleet management solution for faraway applications through assimilating AWS Greengrass. It additionally supports over-the-air (OTA) deployment of robotics applications.

Amazon cloud features portfolio has accelerated with the new carrier launch. moreover, RoboMaker will assist AWS in gaining traction among the robotic software builders. This bodes well for the enterprise’s cloud customer base.

Robotics Holds Promise

The newest circulate of Amazon allows for the enterprise to make its foray into Robotics as a carrier (RaaS) market. growing demand of robots in household, workplace and warehouse to be able to simplify and facilitate work during this quickly-paced world endows this market with titanic expertise.

Per a document from research and Markets, the world RaaS market is expected to witness a CAGR of 19.73% between 2018 and 2022.

We consider AWS is smartly poised to reap benefits from this swiftly starting to be market with the guide of RoboMaker and its strong facets.

Amazon.com, Inc. profits (TTM)

 

Amazon.com, Inc. salary (TTM) | Amazon.com, Inc. Quote

Gaining competitive edge

The latest movement of the company gives it with competitive expertise in opposition t different large cloud gamers out there such as Microsoft’s MSFT Azure and Alphabet’s GOOGL Google Cloud.

however Azure has a partnership with SoftBank Robotics employer with the assist of which it's working on the development of next-generation cloud-enabled robotic with the aid of making use of its IoT Suite and SoftBank’s humanoid robotic, Pepper. although, the enterprise lacks a positive robotic carrier like RoboMaker.

meanwhile, Google is gaining steam in RaaS space with its strengthening artificial intelligence (AI) potential, ML techniques, facts management capabilities and cloud features.

the hunt colossal is set to launch Google Cloud Robotics Platform in 2019 for the robotics software developers.

however, the latest circulation of AWS gives Amazon the first mover talents. further, the service has already received traction among few agencies namely Stanley Black & Decker, robot Care device, Open Robotics and FIRST.

All these are more likely to support the dominance of AWS in the cloud market global.

Zacks Rank & stocks to believe

at present, Amazon contains a Zacks Rank #three (dangle).

an improved-ranked inventory within the broader expertise sector that may also be considered is Adobe techniques ADBE which carries a Zacks Rank #2 (buy). you can see the finished listing of today’s Zacks #1 Rank (potent purchase) stocks here.

long-term salary growth price for Adobe methods is at the moment pegged at sixteen.4%.

The hottest Tech Mega-vogue of All

closing year, it generated $eight billion in international revenues. with the aid of 2020, it's estimated to blast during the roof to $forty seven billion. Famed investor Mark Cuban says it will produce "the world's first trillionaires," but that should still nonetheless leave numerous cash for average investors who make the correct trades early.

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Adobe's Magento buy could Disrupt Digital Commerce And Digital advertising utility Makers | killexams.com Real Questions and Pass4sure dumps

No outcomes found, are attempting new key phrase!Adobe (market cap $119B) is a Digital journey application platform provider whose digital marketing, digital advertising, artistic and analytics items are class ... There are over 300,000 softwa...

Adobe launches voice analytics for Siri, Alexa, and other intelligent assistants | killexams.com Real Questions and Pass4sure dumps

Adobe Analytics Cloud can now track the efficiency of voice-enabled clever assistants like Alexa, Siri, Google Assistant, Cortana, and Samsung’s Bixby, marking the company’s first foray into voice analytics and conversational computing.

Adobe chose to enter the voice house now, Adobe Analytics Cloud director of product administration Colin Morris advised VentureBeat, as a result of advancements in speech consciousness and increased adoption fees have brought voice computing to an “inflection point.”

competition is heating up as organizations like Google, Microsoft, and others continue to promote millions of smart audio system and invest of their clever assistants. utility building kits are bringing Alexa and Google Assistant and so forth to greater gadgets, from Samsung fridges to web of issues products and cars.

Amazon started to offer voice analytics in April, and Google’s Assistant elements developers towards voice analytics startup VoiceLabs.

The difference in the usage of Adobe Analytics Cloud, Morris told VentureBeat, is its ability to mix datasets and tune a client throughout diverse contraptions — from Alexa to the net to offline — thereby expanding the value of insights intelligent assistants can acquire.

“We are looking to make certain we’re flexible and bringing in lots of different types of records sources to round out what the full consumer journey is as a result of on the conclusion of the day, for us it’s all about consumer event analytics,” he noted. “simply because you’ve brought somebody to a undeniable channel otherwise you acquired them or engaged them through a touchpoint, you’ve in fact acquired to seem to be downstream to look what the correlations are month over month, year over 12 months between them and other americans and [understand] what it basically meant to get somebody to that channel.”

Adobe thinks voice analytics will become crucial no longer simply to builders making voice apps but additionally for brands.

ESPN, which turned into one of the first companies to create ads for Alexa talents, turned into additionally an early tester of Adobe voice analytics. Hyatt resorts and Marriott foreign — two of the world’s greatest hotel chains — are currently because even if to make use of intelligent assistants of their inns and which assistant to select. Correlations may well be drawn from sensible speaker usage to investigate the form of customized journey a lodge concierge should still offer a guest.

Adobe Analytics for clever assistants tracks metrics like:

– consumer identity– Intent– number of clients– variety of sessions– Session size– Frequency of use– Error fee

Above: Adobe voice analytics

graphic credit score: Adobe

One enviornment of analytics that's bound to be valuable when tracking the efficiency of smart speakers is tune. A examine by VoiceLabs discovered that more than forty % of sensible speaker owners consistently use the machine for track, greater than for every other cause.

monitoring a consumer experience throughout instruments can also permit a company to draw correlations between certain behaviors and certain songs and artists.

“You beginning to aggregate out the volume of people who play ‘Come collectively’ through the Beatles, and rapidly ‘Come together’ becomes a tons more interesting metric at scale,” he said. “even if it’s tune or no matter if it’s ordering pizza or some thing it is that you’re using the voice assistant stuff with, that you may beginning to construct out a richer client profile.”


9A0-411 Adobe Analytics Developer ACE

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9A0-411 exam Dumps Source : Adobe Analytics Developer ACE

Test Code : 9A0-411
Test Name : Adobe Analytics Developer ACE
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Adobe Analytics Developer ACE

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Local companies turn to web developers to boost online presence for Cyber Monday | killexams.com real questions and Pass4sure dumps

EDISON -

Local companies turned to New Jersey web-based developers to help boost their online presence in time for Cyber Monday.

The National Retail Federation said about 75 million people took advantage of the online deals.

Adobe Analytics said it was expected to be the biggest online shopping day in history.

Justin Sensebach, founder of JSMT Media, says he's helped several area businesses develop their e-commerce.

"Your storefront nowadays is online," he says. "Especially with the younger generation. You're looking for anything online, as simple as a slice of pizza, you're going to immediately go to Google and search and whatever comes up is where you're going to end up going. So online is bigger than ever, especially e-commerce."

Gabriella Cetta owns Cetta Boutique in Wyckoff. She says social media and her website drive business.

"I post every day," she says. "I post in the morning, all new arrivals that I get, put new outfits together and that's how most customers see what I have. They come in because they see what I have from Instagram."

Research from highspeedinternet.com says the top company people in New Jersey buy from online is Apple.


Amazon Unveils AWS RoboMaker, Gains Competitive Edge in Cloud | killexams.com real questions and Pass4sure dumps

In a bid to strengthen presence in robotics, Amazon’s AMZN cloud computing arm, Amazon Web Services (“AWS”), has unveiled a robotic development service called AWS RoboMaker.

The new service based on Robot Operating System (ROS), a widely used robotics software framework, provides AWS Cloud9-based robotics integrated development environment. This will assist the developers in building, running and deployment of their robotics applications.

RoboMaker aids in on-demand testing of application by enabling seamless multiple parallel simulations with racing tracks, indoor rooms and department stores. AWS ensures robot’s functionalities like streaming data, learning, communicating and navigating by integrating its new service with other services like machine learning (ML), monitoring, and analytics services.

Apart from these, AWS’ latest robotics service offers fleet management solution for remote applications by assimilating AWS Greengrass. It also supports over-the-air (OTA) deployment of robotics applications.

Amazon cloud services portfolio has expanded with the new service launch. Moreover, RoboMaker will aid AWS in gaining traction among the robotic application developers. This bodes well for the company’s cloud customer base.

Robotics Holds Promise

The latest move of Amazon enables the company to make its foray into Robotics as a Service (RaaS) market. Growing demand of robots in household, office and warehouse in order to simplify and facilitate work in this fast-paced world endows this market with immense potential.

Per a report from Research and Markets, the global RaaS market is expected to witness a CAGR of 19.73% between 2018 and 2022.

We believe AWS is well poised to reap benefits from this rapidly growing market with the support of RoboMaker and its robust features.

Amazon.com, Inc. Revenue (TTM)

 

Amazon.com, Inc. Revenue (TTM) | Amazon.com, Inc. Quote

Gaining Competitive Edge

The latest move of the company provides it with competitive advantage against other big cloud players in the market such as Microsoft’s MSFT Azure and Alphabet’s GOOGL Google Cloud.

Although Azure has a partnership with SoftBank Robotics Corporation with the help of which it is working on the development of next-generation cloud-enabled robot by utilizing its IoT Suite and SoftBank’s humanoid robot, Pepper. However, the company lacks a constructive robotic service like RoboMaker.

Meanwhile, Google is gaining steam in RaaS space with its strengthening artificial intelligence (AI) skills, ML techniques, data management capabilities and cloud services.

The search giant is set to launch Google Cloud Robotics Platform in 2019 for the robotics application developers.

Nevertheless, the latest move of AWS gives Amazon the first mover advantage. Further, the service has already gained traction among few companies namely Stanley Black & Decker, Robot Care System, Open Robotics and FIRST.

All these are likely to aid the dominance of AWS in the cloud market worldwide.

Zacks Rank & Stocks to Consider

Currently, Amazon carries a Zacks Rank #3 (Hold).

A better-ranked stock in the broader technology sector that can be considered is Adobe Systems ADBE which carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Long-term earnings growth rate for Adobe Systems is currently pegged at 16.4%.

The Hottest Tech Mega-Trend of All

Last year, it generated $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce "the world's first trillionaires," but that should still leave plenty of money for regular investors who make the right trades early.

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Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Amazon.com, Inc. (AMZN) : Free Stock Analysis Report Alphabet Inc. (GOOGL) : Free Stock Analysis Report Microsoft Corporation (MSFT) : Free Stock Analysis Report Adobe Systems Incorporated (ADBE) : Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research


Last-minute Tips on How to Ace Black Friday and Cyber Monday Sales | killexams.com real questions and Pass4sure dumps

Black Friday and Cyber Monday – the year’s biggest sales opportunities – are just around the corner. Are your plans in place? How do you think it will go this year? Will you be able to reach your sales target? MarTech experts share some handy last-minute tips to help you ace sales this year.

Black Friday and Cyber Monday sales have mostly been a big B2C deal, but it can easily be a great holiday shopping season for B2B sales. After all, the same principles apply. Your customers are really looking forward to the deals on offer, and as a brand, you can take this opportunity to grow your customer base with some attractive offers. We spoke to a few experts to help us break down what you should be doing to win over your customers this shopping season.

Black Friday shopping is a family tradition!

While many B2C customers are willing to camp outside brick and mortar stores post-Thanksgiving dinners for the Black Friday sales, there has also been a huge upsurge in online shopping during Holiday Season. In fact, in 2017, US retailers raked in a record $7.9 billion in online sales on Black Friday and Thanksgiving, according to an Adobe Analytics report.

A recent study by UserTesting found out that 80% of consumers go Black Friday shopping for the deals. “People view Black Friday as a time to get the majority of their holiday shopping done. It’s the biggest opportunity of the year for them to buy something on a steep discount. Many of the consumers noted that it’s the best time for them to get big ticket items that they’ve had their eye on all year long, with some of the most popular items like electronics, appliances, and even cars being mentioned.”

But most importantly, the study found that consumers also use Black Friday as an opportunity to connect with their family and bond over a shared experience— “20% of consumers noted this was why they shopped. Similar to the feeling of completing a scavenger hunt, they feel like they worked together with their family members to get the best deals possible.”

As a seller, you can work on building on this family feeling, to give your customer a sense of belonging, by enhancing the personalized customer experience for your customers.

What does the research say?

A new report by ad tech company, OpenX, asks brands to offer the shopping experiences customers desire most.

The study found:

1. Consumers are overwhelmed by the Black Friday shopping experience, turning to Cyber Monday instead to satisfy their wish lists.

  • 60% of consumers believe Black Friday is overwhelming and 59% plan to skip Black Friday altogether.
  • Instead, consumers are turning to Cyber Monday deals (73% of consumers believe Cyber Monday is not overwhelming). 
  • 2. Brick and mortar isn’t dead, but brands must ensure their mobile shopping experiences are optimized to customer expectations.

  • Consumers plan to split their holiday dollars (an average of $819/person) evenly on in-store (51%) and online purchases (49%).
  • 65% of consumers will use their mobile devices to research holiday shopping – this number increases to 85% for Millennials.
  • 50% of dads make mobile purchases weekly, from bed. 
  • Also Read: IBM Watson Deploys AI for Lego’s Black Friday Interactive Ad: An Analysis Last-minute holiday shopping prep work

    Marketing automation leader ActiveCampaign shared a checklist for you to make your last-minute strategy, especially for Cyber Monday. The list has everything from enabling site tracking, to understanding what shoppers really want, to turning holiday shoppers into repeat buyers.

    1. Turn on-site tracking to see what customers are interested in:Idea: Once you know what pages & products your contacts view, you can apply tags based on their interests – and trigger more targeted campaigns.

    2. Integrate your online store (BigCommerce, Shopify, or WooCommerce) with a marketing automation software:Idea: With purchase data such platforms, you can run better upsell, cross-sell, and reminder campaigns.

    3. Create a VIP Customers segment:Idea: If you identify your most loyal customers, you can ask for reviews or offer special promotions.

    4. Plan your sale prices and discount codes:Idea: Specialized offers motivate customers to purchase more and more often.

    5. Capture emails before a sale:Idea: Customers often have several touchpoints with you before making a purchase. Try putting a signup form on your site to keep in touch in case they’re not ready to buy. Then, help (and incentivize) them to make that leap.

    6. Get in-store shoppers to connect online:Idea: Set up a signup form for people who come into your store. That way, you can stay in touch with them online even after they walk out the door (whether they purchased or not).

    7. Identify the products you want to spotlight during your sale:Idea: Once you identify your most enticing products (any seasonal or bestselling items), prep your signage and website to feature them prominently.

    8. Prepare Facebook ads and emails to announce your sale:Idea: Build interest with teaser campaigns. Facebook custom audiences also give you an opportunity to reach your contacts right where they are.

    9. Once the holiday season is over, don’t let it stop there:Idea: Use interest-based content marketing to not only convert your prospects into customers, but inspire loyalty and repeat purchases from them.

    Also Read: 3 Lessons Marketers Can Learn from the Recent Holiday Season Campaign Results

    Get on that email!

    Newly-published research by ecommerce marketing automation platform Omnisend shows that larger email lists have a much higher order rate, despite weaker open and click through rates.

    According to this research, smaller email lists, such as those under 5,000 email addresses, have better open (20.2%) and click through rates (5.3%) with a typical order rate of 1.8%. However, lists containing more than 50,000 addresses have a nearly 20% order rate. While many would be discouraged by lower open and click-through rates, the data shows that bigger is better for profit margins this holiday season.

    According to Rytis Lauris, CEO of Omnisend: “This data is crucial for ecommerce marketers, as it helps them to carefully plan their email marketing strategy for the upcoming huge sales season, including Black Friday, Cyber Monday, and of course Christmas. As larger lists earn more orders, marketers should take advantage of the high-traffic holiday period by acquiring as many email subscribers as possible as part of a profitable long-term strategy.”

    Also Read: 3 Tips for Small Businesses to Conquer Black Friday Weekend

    Conclusion

    Be it Black Friday, Small Business Saturday, or a Cyber Monday, shoppers are going to be spending big money this holiday season. As a marketer, this is your chance to cash in on that opportunity. (Yes, sorry! We just did that again!) On a more serious note, use these insights and prepare well for this week’s shopping season.

    How has your shopping season sales and marketing strategy shaped up? Do share some tips with us in the comments section below.



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    Amazon [2 Certification Exam(s) ]
    American-College [2 Certification Exam(s) ]
    Android [4 Certification Exam(s) ]
    APA [1 Certification Exam(s) ]
    APC [2 Certification Exam(s) ]
    APICS [2 Certification Exam(s) ]
    Apple [69 Certification Exam(s) ]
    AppSense [1 Certification Exam(s) ]
    APTUSC [1 Certification Exam(s) ]
    Arizona-Education [1 Certification Exam(s) ]
    ARM [1 Certification Exam(s) ]
    Aruba [6 Certification Exam(s) ]
    ASIS [2 Certification Exam(s) ]
    ASQ [3 Certification Exam(s) ]
    ASTQB [8 Certification Exam(s) ]
    Autodesk [2 Certification Exam(s) ]
    Avaya [96 Certification Exam(s) ]
    AXELOS [1 Certification Exam(s) ]
    Axis [1 Certification Exam(s) ]
    Banking [1 Certification Exam(s) ]
    BEA [5 Certification Exam(s) ]
    BICSI [2 Certification Exam(s) ]
    BlackBerry [17 Certification Exam(s) ]
    BlueCoat [2 Certification Exam(s) ]
    Brocade [4 Certification Exam(s) ]
    Business-Objects [11 Certification Exam(s) ]
    Business-Tests [4 Certification Exam(s) ]
    CA-Technologies [21 Certification Exam(s) ]
    Certification-Board [10 Certification Exam(s) ]
    Certiport [3 Certification Exam(s) ]
    CheckPoint [41 Certification Exam(s) ]
    CIDQ [1 Certification Exam(s) ]
    CIPS [4 Certification Exam(s) ]
    Cisco [318 Certification Exam(s) ]
    Citrix [47 Certification Exam(s) ]
    CIW [18 Certification Exam(s) ]
    Cloudera [10 Certification Exam(s) ]
    Cognos [19 Certification Exam(s) ]
    College-Board [2 Certification Exam(s) ]
    CompTIA [76 Certification Exam(s) ]
    ComputerAssociates [6 Certification Exam(s) ]
    Consultant [2 Certification Exam(s) ]
    Counselor [4 Certification Exam(s) ]
    CPP-Institue [2 Certification Exam(s) ]
    CPP-Institute [1 Certification Exam(s) ]
    CSP [1 Certification Exam(s) ]
    CWNA [1 Certification Exam(s) ]
    CWNP [13 Certification Exam(s) ]
    Dassault [2 Certification Exam(s) ]
    DELL [9 Certification Exam(s) ]
    DMI [1 Certification Exam(s) ]
    DRI [1 Certification Exam(s) ]
    ECCouncil [21 Certification Exam(s) ]
    ECDL [1 Certification Exam(s) ]
    EMC [129 Certification Exam(s) ]
    Enterasys [13 Certification Exam(s) ]
    Ericsson [5 Certification Exam(s) ]
    ESPA [1 Certification Exam(s) ]
    Esri [2 Certification Exam(s) ]
    ExamExpress [15 Certification Exam(s) ]
    Exin [40 Certification Exam(s) ]
    ExtremeNetworks [3 Certification Exam(s) ]
    F5-Networks [20 Certification Exam(s) ]
    FCTC [2 Certification Exam(s) ]
    Filemaker [9 Certification Exam(s) ]
    Financial [36 Certification Exam(s) ]
    Food [4 Certification Exam(s) ]
    Fortinet [12 Certification Exam(s) ]
    Foundry [6 Certification Exam(s) ]
    FSMTB [1 Certification Exam(s) ]
    Fujitsu [2 Certification Exam(s) ]
    GAQM [9 Certification Exam(s) ]
    Genesys [4 Certification Exam(s) ]
    GIAC [15 Certification Exam(s) ]
    Google [4 Certification Exam(s) ]
    GuidanceSoftware [2 Certification Exam(s) ]
    H3C [1 Certification Exam(s) ]
    HDI [9 Certification Exam(s) ]
    Healthcare [3 Certification Exam(s) ]
    HIPAA [2 Certification Exam(s) ]
    Hitachi [30 Certification Exam(s) ]
    Hortonworks [4 Certification Exam(s) ]
    Hospitality [2 Certification Exam(s) ]
    HP [746 Certification Exam(s) ]
    HR [4 Certification Exam(s) ]
    HRCI [1 Certification Exam(s) ]
    Huawei [21 Certification Exam(s) ]
    Hyperion [10 Certification Exam(s) ]
    IAAP [1 Certification Exam(s) ]
    IAHCSMM [1 Certification Exam(s) ]
    IBM [1530 Certification Exam(s) ]
    IBQH [1 Certification Exam(s) ]
    ICAI [1 Certification Exam(s) ]
    ICDL [6 Certification Exam(s) ]
    IEEE [1 Certification Exam(s) ]
    IELTS [1 Certification Exam(s) ]
    IFPUG [1 Certification Exam(s) ]
    IIA [3 Certification Exam(s) ]
    IIBA [2 Certification Exam(s) ]
    IISFA [1 Certification Exam(s) ]
    Intel [2 Certification Exam(s) ]
    IQN [1 Certification Exam(s) ]
    IRS [1 Certification Exam(s) ]
    ISA [1 Certification Exam(s) ]
    ISACA [4 Certification Exam(s) ]
    ISC2 [6 Certification Exam(s) ]
    ISEB [24 Certification Exam(s) ]
    Isilon [4 Certification Exam(s) ]
    ISM [6 Certification Exam(s) ]
    iSQI [7 Certification Exam(s) ]
    ITEC [1 Certification Exam(s) ]
    Juniper [63 Certification Exam(s) ]
    LEED [1 Certification Exam(s) ]
    Legato [5 Certification Exam(s) ]
    Liferay [1 Certification Exam(s) ]
    Logical-Operations [1 Certification Exam(s) ]
    Lotus [66 Certification Exam(s) ]
    LPI [24 Certification Exam(s) ]
    LSI [3 Certification Exam(s) ]
    Magento [3 Certification Exam(s) ]
    Maintenance [2 Certification Exam(s) ]
    McAfee [8 Certification Exam(s) ]
    McData [3 Certification Exam(s) ]
    Medical [69 Certification Exam(s) ]
    Microsoft [368 Certification Exam(s) ]
    Mile2 [2 Certification Exam(s) ]
    Military [1 Certification Exam(s) ]
    Misc [1 Certification Exam(s) ]
    Motorola [7 Certification Exam(s) ]
    mySQL [4 Certification Exam(s) ]
    NBSTSA [1 Certification Exam(s) ]
    NCEES [2 Certification Exam(s) ]
    NCIDQ [1 Certification Exam(s) ]
    NCLEX [2 Certification Exam(s) ]
    Network-General [12 Certification Exam(s) ]
    NetworkAppliance [36 Certification Exam(s) ]
    NI [1 Certification Exam(s) ]
    NIELIT [1 Certification Exam(s) ]
    Nokia [6 Certification Exam(s) ]
    Nortel [130 Certification Exam(s) ]
    Novell [37 Certification Exam(s) ]
    OMG [10 Certification Exam(s) ]
    Oracle [269 Certification Exam(s) ]
    P&C [2 Certification Exam(s) ]
    Palo-Alto [4 Certification Exam(s) ]
    PARCC [1 Certification Exam(s) ]
    PayPal [1 Certification Exam(s) ]
    Pegasystems [11 Certification Exam(s) ]
    PEOPLECERT [4 Certification Exam(s) ]
    PMI [15 Certification Exam(s) ]
    Polycom [2 Certification Exam(s) ]
    PostgreSQL-CE [1 Certification Exam(s) ]
    Prince2 [6 Certification Exam(s) ]
    PRMIA [1 Certification Exam(s) ]
    PsychCorp [1 Certification Exam(s) ]
    PTCB [2 Certification Exam(s) ]
    QAI [1 Certification Exam(s) ]
    QlikView [1 Certification Exam(s) ]
    Quality-Assurance [7 Certification Exam(s) ]
    RACC [1 Certification Exam(s) ]
    Real-Estate [1 Certification Exam(s) ]
    RedHat [8 Certification Exam(s) ]
    RES [5 Certification Exam(s) ]
    Riverbed [8 Certification Exam(s) ]
    RSA [15 Certification Exam(s) ]
    Sair [8 Certification Exam(s) ]
    Salesforce [5 Certification Exam(s) ]
    SANS [1 Certification Exam(s) ]
    SAP [98 Certification Exam(s) ]
    SASInstitute [15 Certification Exam(s) ]
    SAT [1 Certification Exam(s) ]
    SCO [10 Certification Exam(s) ]
    SCP [6 Certification Exam(s) ]
    SDI [3 Certification Exam(s) ]
    See-Beyond [1 Certification Exam(s) ]
    Siemens [1 Certification Exam(s) ]
    Snia [7 Certification Exam(s) ]
    SOA [15 Certification Exam(s) ]
    Social-Work-Board [4 Certification Exam(s) ]
    SpringSource [1 Certification Exam(s) ]
    SUN [63 Certification Exam(s) ]
    SUSE [1 Certification Exam(s) ]
    Sybase [17 Certification Exam(s) ]
    Symantec [134 Certification Exam(s) ]
    Teacher-Certification [4 Certification Exam(s) ]
    The-Open-Group [8 Certification Exam(s) ]
    TIA [3 Certification Exam(s) ]
    Tibco [18 Certification Exam(s) ]
    Trainers [3 Certification Exam(s) ]
    Trend [1 Certification Exam(s) ]
    TruSecure [1 Certification Exam(s) ]
    USMLE [1 Certification Exam(s) ]
    VCE [6 Certification Exam(s) ]
    Veeam [2 Certification Exam(s) ]
    Veritas [33 Certification Exam(s) ]
    Vmware [58 Certification Exam(s) ]
    Wonderlic [2 Certification Exam(s) ]
    Worldatwork [2 Certification Exam(s) ]
    XML-Master [3 Certification Exam(s) ]
    Zend [6 Certification Exam(s) ]





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