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Vendor Name : Adobe
Exam Code : 9A0-411
Exam Name : Adobe Analytics Developer ACE
Questions and Answers : 62 Q & A
Updated On : November 16, 2018
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Adobe 9A0-411 Exam (Adobe Analytics Developer ACE) Detailed Information

Validate your Adobe skills.
The Adobe Certified Associate (ACA) certification allows you to demonstrate proficiency in Adobe digital communications tools. Become a Certified Associate and stand apart from your peers, boost your confidence, and expand your career opportunities.
Get ACA certified
The ACA certification validates basic, entry-level skills in digital communication, creation, and design using Adobe tools.
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Take the ACA exam at your local Certiport testing center.
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Educators and students are eligible for 33% off the regular fee for the Adobe Certified Expert (ACE) exam, which validates professional-level skills using Adobe tools.
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Become an ACA testing center
ACA classroom and campus licenses allow for lower costs, expanded implementation, and simplified budgeting for educational institutions. Offer unlimited ACA exams through this innovative site license program.
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Adobe Certified Associate exams
Visual Communication Using Adobe Photoshop Visual Communication Using Adobe Photoshop
The Visual Communication Using Adobe Photoshop exam validates entry-level skills in communication corresponding to Photoshop software.
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Interactive Media Using Adobe Flash ProfessionalInteractive Media Using Adobe Flash Professional
The Interactive Media Using Adobe Flash Professional exam validates entry-level skills in rich media design corresponding to Flash Professional software.
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Graphic Design & Illustration Using Adobe IllustratorGraphic Design & Illustration Using Adobe Illustrator
The Graphic Design & Illustration Using Adobe Illustrator exam validates entry-level skills in graphic design and illustration corresponding to Illustrator software.
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Web Authoring Using Adobe DreamweaverWeb Authoring Using Adobe Dreamweaver
The Web Authoring Using Adobe Dreamweaver exam validates entry-level skills in web design corresponding to Dreamweaver software.
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Video Communication Using Adobe PremiereVideo Communication Using Adobe Premiere
The Video Communication Using Adobe Premiere Pro exam validates entry-level skills in communication corresponding to Adobe Premiere Pro software.
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The Print & Digital Media Publication Using Adobe InDesign exam validates entry-level skills in publishing corresponding to InDesign software.
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The Adobe Certified Associate Approved Courseware distinction allows publishers to certify their courses as a part of the ACA community.
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Adobe in education.
Whether you’re an educator developing a more engaging curriculum; an administrator working to improve collaboration; or a student creating school projects, portfolios, and resumes, Adobe offers you tools that can help you excel.
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You can make it with Adobe Creative Cloud. You’ll have the tools to turn the idea in your head into “I #madethis.”
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Creative Cloud gives you the latest versions of every Adobe creative tool — including Photoshop CC and Illustrator CC — plus seamless ways to share and collaborate. Choose from a range of buying options, whether you’re a student, a teacher, or buying for an institution.
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Schools and universities that need to deploy Creative Cloud applications in classrooms, labs, and training environments can now take advantage of new device licenses for multiuser installations. It’s licensing for each computer, rather than each user.
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Training
General questions
Q: What is Adobe Digital Learning Services?
A: We are the leading provider of learning, enablement, and certification on Adobe products. Our team helps you master it all so you can deliver the ideal experience to every customer, every time.
Q: What courses are offered?
A: Fast or self-paced. On site or online. Whatever your learning style or timeline for success, we’ve got a training approach that’s right for you. We offer a comprehensive list of digital media and digital marketing courses either through us or our authorized training partners.
Q: What are the benefits of training courses?
A: Successful businesses work with Adobe’s world-class products and solutions every day. When you train with Adobe, you stay ahead of the pack with digital skills that will take you anywhere you want to go.
We offer more than just old-school training, including:
• Skills assessment
• Digital marketing accreditation
• Certification in Adobe products
• Event perks, such as preconference training and other unique opportunities to get in front of industry leaders
• An All Access Pass so it’s simple and convenient
Q: I'm not sure which course is right for me. Where should I start?
A: You can contact us to design a learning path that's the right fit for you. Also browse the full course descriptions to help you learn more about specific products you are interested in.
Q: How do I sign up for a training course?
A: For classes offered by Adobe Digital Learning Services, simply find the class you’d like to take at a location near you and register on this site. (See all currently available courses.) For classes offered from Adobe Training Partners, use the Partner Finder to search for trainers in your area and register with them.
Q: How do I request custom training at my company?
A: Just fill out our form to request private training for up to 12 individuals at your site. Price includes travel costs. Any unused portion of this Adobe Professional Services engagement will expire 12 months after the effective date and may not be carried over or used for any purpose. Price includes up to 12 students. Note that this service is not available in India.
Q: What if I need to cancel or reschedule a course?
A: Cancellations and requests to reschedule public or private classroom, on-site classroom, virtual private or virtual public classroom training must be made at least seven (7) business days before the scheduled date of the course. You will receive a full credit that must be used before the expiration of the applicable term. No refund or credit will be granted if the request is made less than seven days in advance.
Adobe reserves the right to reschedule or cancel a training course due to low enrollment or if necessitated by an emergency or other unforeseen circumstances. In such cases, you will receive a credit for the full amount that must be used before the expiration of the applicable term. Adobe will not be liable for any nonrefundable travel arrangements. Contact us for assistance.
Q: Bank of Funds Cancellation and Terms
A: This offering creates a non-refundable bank of funds which will be decremented by the list price of each regional, online or on premise training course in which Customer enrolls, registers or attends. Customer may cancel an enrollment, without charge, if it provides Adobe with at least 7 business days advance written notice. If Customer fails to attend a training course in which it is enrolled, cancels such enrollment with less than 7 business days written notice, or fails to provide the minimum requirements (such as PCs, space, projectors) that may be reasonably requested by Adobe in order to provide an on premise training course, Customer’s bank of funds will still be decremented in the amount of the enrollment fee. In the event Adobe cancels a training course, Customer’s bank of funds will not be decremented. All unused funds as of the End Date shall expire and be forfeited.
Q: What online training options are available to me?
A: We offer both virtual instructor-led courses and videos on demand so you can learn where and when it’s convenient for you. You can also check out our free video learning content to get a taste of what ATS training is all about.
Regional information
Q: Are courses offered worldwide?
A: Adobe currently offers regional courses in EMEA, Asia Pacific, Japan, the United States and Canada. Private training at your company is available worldwide, except in India.
Adobe Authorized Training Center partners are authorized by Adobe to provide courses at their company location. (Note: AATC partners focus mainly on Adobe Creative Cloud and Creative Suite product training.)
Q: Are credit cards accepted worldwide?
A: Credit card payments are accepted in North America, select European countries and select Asia Pacific regions. If you are not presented with an option to purchase via credit card, you’ll need to contact Sales to obtain a purchase order before registering for a course.
Q: How do I register for a course outside North America if I don't know my contract number?
A: Contact your Adobe account manager or sales manager for help locating your contract number. You can also contact us for assistance.
Q: In which languages are the courses conducted (EMEA)?
A: Our trainers speak several languages. The language used depends on those in attendance; if there is one person in the class who does not speak a local language, we present the course in English.
Q: In which languages are course materials available?
A: Our course materials are available in English.
Q: I have registered for my training course in EMEA. When will I receive the confirmation e-mail?
A: For all EMEA course registrations, a confirmation e-mail will be sent about a week before the course starts.
Q: In which languages are the courses conducted (JPAC)?
A: In Japan, training course materials are localized in Japanese. For all other Asia-Pacific countries, they will be in English.
Q: In which languages are course materials available (JPAC)?
A: Training course materials in JPAC are mainly localized.
Q: I want to request on-site or regional training in a country not listed in the registration area. Can I do so?
A: Yes. Contact us directly and we will provide more information.
Certification
General questions
Q: How do I prepare for my exam?
A: You should have extensive experience for all listed exam topics. The topics for each exam are in the exam guide. Review the recommended materials listed in the relevant exam guide to see if you’re ready to take the certification exam.
Q: Does attending training courses help with certification?
A: Attending training courses gives you hands-on experience and in-depth expertise in Adobe products. However, training courses are not prerequisites for a certification exam.
Q: How are the exams administered?
A: Adobe Certified Expert (ACE) exams are administered by Pearson VUE, an independent third-party testing company. The tests are offered at over 5,000 authorized testing centers in more than 100
countries. Visit the Pearson VUE website for more information or to register for an exam.
Q: How do I pay for an exam?
A: You can pay for a certification exam with a credit card, or you may request to be invoiced through your salesperson. Invoiced customers will receive a voucher number to use as payment.
Q: If I don't pass an exam, can I get a refund?
A: We are unable to offer refunds for failed exams.
Q: How long do the certifications last?
A: Certifications on Adobe Digital Marketing Suite products are valid for 12 months. All other product certifications do not expire, although ACE exams are continually evaluated and updated to ensure content remains relevant. Maintaining your certification status validates your knowledge and skills as a competent professional.
Q: When will I receive my score?
A: Results for exams that consist of only multiple choice questions will be provided immediately upon completion. Exams with both multiple choice and short-answer questions will have results delivered in two parts: The multiple-choice portion is scored immediately and the short answer portion is scored within five business days. You will receive your score by email.
Q: What happens if I fail?
A: You may register for the exam again 14 days after a failed attempt. You are allowed up to three exam attempts for any exam annually. Each attempt will incur a separate exam fee.
Q: How do I find out what I missed?
A: Question answers are not disclosed. Adobe strives to maintain the highest standards to protect the integrity of the certifications you earn.
Q: What can I do if I have a grievance with an exam question?
A: Adobe is focused on the integrity of the ACE certifications and ensuring the accreditations remain meaningful. If you have a grievance with a question, send a description of the question and your complaint to aceprogram@pearson.com.
Q: What do I receive upon certifying?
A: All certifications offer an e-certificate and use of the ACE logo, which will be emailed to you after you sign the ACE Agreement.
Q: Where do I view my certification history (results and so on)?
A: You can view your certification status, history, results and more by logging in to the Adobe Certified Portal.
Q: What is the prerequisite for taking an ACE recertification exam?
A: Candidates must be certified on the previous version of the product to have their recertification exam results apply to the current version.
Q: How do I add my name to the ACE Finder?
A: Follow these instructions to get your name added to our Adobe Certified Expert Finder:
• Log in to the Adobe Certified Portal. If you need assistance with your credentials, contact aceprogram@pearson.com
• Select Update Personal Info from the menu.
• Scroll down to the bottom section, Custom Questions, and select Yes so we can share your credentials.
• Enter a URL to showcase your skills, previous project, contact information and more in the Website field (optional).
• Click Submit
Please allow five business days for your information to appear. If you still don't see yourself listed, contact aceprogram@pearson.com for assistance.
Adobe Creative Cloud and Creative Suite Certifications
Q: Why are certifications offered in both Creative Cloud and Creative Suite?
A: When you purchased a version of a Creative Suite product you were able to use that version indefinitely, so the certification remained valid indefinitely as well. When you certify on a perpetual product you continue to be an expert on that version, but as features are added and changed you will, over time, be using a different product. To ensure that all our ACEs have a level playing field, only those who are able to show they have the most current knowledge are able to represent themselves as ACEs of the most recent product/exams.
Q: What does the release of Creative Cloud mean to the ACE program?
A: The process of registering and taking exams and becoming certified does not change with the release of Creative Cloud.
Q: Do I have to recertify every time my Creative Cloud product is updated?
A: No. Creative Cloud products are updated regularly, but not all changes will impact the skills that make someone an ACE. You will need to recertify after your ACE certificate expires to continue to represent yourself as a current Creative Cloud ACE.
Q: For how long will my Creative Cloud certifications be valid?
A: Your ACE certification for Creative Cloud products will be valid for two years after the date you certify.
Q: I am currently certified in Creative Suite products. How long will those certifications be valid?
A: Your existing Creative Suite certifications will always be valid; however, they will be valid only for the product version on which you were certified.
Q: Will the beta exams count as my CC certification?
A: Yes. If you participate in our exam beta process, and receive a passing score for a live exam based on your answers to questions from a product beta, that passing score will apply toward your Creative Cloud certification. If you are interested in participating in upcoming betas, follow us on Facebook and Twitter for recruitment updates.
Q: How long will the CS6 exams be available?
A: The CS6 exams will continue to be available for as long as Adobe continues to sell and provide product support for CS6.
Q: What about my certification that isn’t for Creative Cloud or Creative Suite?
A: Currently there are no changes to our other exams/certifications in the ACE program.

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9A0-411 Adobe Analytics Developer ACE

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9A0-411 exam Dumps Source : Adobe Analytics Developer ACE

Test Code : 9A0-411
Test Name : Adobe Analytics Developer ACE
Vendor Name : Adobe
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Adobe Adobe Analytics Developer ACE

Adobe goals to Optimize browsing adventure With Magento Commerce Cloud | killexams.com Real Questions and Pass4sure dumps

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No outcome discovered, try new key phrase!prices to produce the CDs are actually a aspect of the previous, and the gains won't have to be break up between builders and ... the journey Cloud contains Adobe Analytics, Adobe audience supervisor ...

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Adobe has unveiled its vision and method to make every journey shoppable by integrating Magento Commerce Cloud into Adobe journey Cloud, enabling commercial enterprise organizations to create particularly attractive, personalized shopping experiences.

Integration with Adobe journey Cloud’s content material management, personalisation and analytics options offers an unrivalled offering for enterprises seeking to carry world-class commerce experiences.

The enterprise additionally unveiled an enormous update of the Magento platform to empower small and mid-market retailers to lengthen the lead in commerce innovation and agility.

With rising customer expectations and increased competitors, brands now compete on the high-quality of the customer experience they present over a lifetime of consumer engagement, each on and offline.

Adobe’s vision for experience-pushed commerce is to empower organizations to unify conclusion-to-conclusion consumer experiences from introduction to commerce, driving loyalty and company boom.

Adobe senior vp of commerce and former CEO of Magento Mark Lavelle observed: “consumers expect each interaction with a manufacturer to be contextual, intuitive and significant, however businesses have struggled to constantly bring customized experiences throughout the myriad of touchpoints.

“The improvements we're bringing to market permit groups of all sizes and throughout industries to make each experience shoppable.”

commercial enterprise Capabilities

the first integrations between Adobe’s trade-main content administration, personalisation and analytics solutions in Adobe event Cloud and Magento Commerce Cloud are actually accessible and should empower firms to:

  • Create enormously enticing searching experiences: the integration with Adobe experience supervisor lets commercial enterprise manufacturers create and control powerful searching experiences throughout each touchpoint all the way through the customer event.
  • Personalise each journey: Integration with Adobe target, powered with the aid of Adobe Sensei, Adobe’s AI and desktop gaining knowledge of technology, makes it possible for companies to optimise and convey contextually central browsing experiences, using customer loyalty and letting businesses compete more comfortably.
  • assume customer needs: Predictive analytics in Adobe Analytics, powered by means of Adobe Sensei, support agencies proactively computer screen and analyse customer statistics to find patterns and predict future customer behaviors to detect capabilities challenges like special transport necessities or stock shortages and enhanced convert opportunities.
  • “the mixing of Magento Commerce Cloud into Adobe adventure Cloud is a game changer for Adobe’s and Magento’s joint shoppers,” observed Jordan Jewell, senior research analyst at IDC.

    “The combined capacity of Magento and Adobe enables companies to differentiate themselves with enormously personalised, client-centric commerce experiences and leverage deeper insights to bring well timed, contextual, engaging and shoppable experiences throughout the complete client adventure.

    “With rapid alternate occurring in the digital commerce market at this time, organizations of all shapes and sizes deserve to critically accept as true with how to deliver probably the most enticing and frictionless commerce experiences to their shoppers.”

    SMB Capabilities

    The newest liberate of the Magento platform, underpinning Magento Commerce Cloud, incorporates big group contributions and brings to market new service provider and developer journey developments. retailers and developers might be in a position to:

  • all of a sudden create enticing web site content: nowadays’s online marketers need to play a extra direct position within the building of the on-line website journey and demand access to potent content material advent tools that allow them to normally design, verify and launch new website content material. New PageBuilder, an impressive drag-and-drop modifying device for web site content material, allows merchants to create a gold standard-in-class shopping journey devoid of creative limits or the need for developer guide. brands that want to take competencies of full pass-channel content creation, distribution and lifecycle administration can take advantage of the Adobe event supervisor integration.
  • Create high-conversion cell experiences: while cellular commerce continues to grow, merchants combat with low conversion costs and the complexity of building and managing numerous experiences throughout channels. the new Magento innovative net functions (PWA) Studio enables retailers and developers to create official, quickly and fascinating mobile experiences to raise conversion fees and increase engagement.
  • Streamline price and chance management: merchants struggle to keep up with buyer adoption of option charge functions and digital wallets, resulting in frustration at checkout. With the launch of Magento funds, retailers can now directly accept payments from valued clientele. retailers also improvement from offering the correct tenders, managing operations with minimal effort and receiving protection from fraud and chargebacks.
  • attain new audiences: Magento now integrates with Amazon income Channel to allow merchants to seamlessly sync Magento retailers to expand attain and efficaciously promote, promote and fulfill throughout channels. Integrations with Google merchant middle and promoting Channels for Google smart looking Campaigns enable retailers to create and advertise branded campaigns.
  • enhance performance and usefulness: The introduction of Bulk APIs and Asynchronous APIs strengthen the usability and performance of integrations with Magento. The release additionally marks a vital investment in Magento Open source with key capabilities like multi-supply stock, PWA and GraphQL, as well as ElasticSearch and Rabbit Message Queues.
  • Streamline product assistance administration and reports: With the addition of Akeneo PIM and Yotpo ratings and reviews to the Magento Premier expertise companion application, merchants can capitalise on the price of great product assistance and social validation to maximise conversions and minimise product returns.
  • Analyse and optimise searching experiences: Analytics and optimisation capabilities for firms are now extending to small companies. the combination of Launch, by means of Adobe, with Magento helps retailers right now analyse commerce data and optimise looking experiences.

  • 9A0-411 Adobe Analytics Developer ACE

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    Adobe Analytics Developer ACE

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    Adobe: Expanding Net Margins And Digital Media Products Are Driving Growth | killexams.com real questions and Pass4sure dumps

    Introduction

    Adobe Systems Inc. (NASDAQ:ADBE) has produced some amazing financial results during the last 3 years (2015 to 2017). 2018 is looking to be a record year for the company. Even if the stock is currently selling at a Price-Earnings ratio above 50, I think the company is still a good investment for growth investors.

    The company’s strategy to focus on selling its products via its Cloud/Subscription plans has improved the net margins dramatically. This trend should continue as sales from its product subscription plans now make up more than 80% of its total revenues.

    Financial Results

    Source: Adobe Annual Report 2017

    As we can see in the Income Statements table, revenues have increased at a growth rate of 15.8% per year between 2013 and 2017. Even better, revenues grew by 23% between 2015 and 2017. If we look at ADBE’s quarterly results for 2018, we can estimate revenues to reach $8.7-8.8 B by the end of 2018, which would represent a 1-year growth of 20%.

    What I like the most about ADBE’s financial performance is the improvement in net margins. Profit margins improved from 7.2% in 2013 to 23.2% in 2017. If we look at the company’s quarterly results for 2018, we can expect the net margin to be around 27-30%. This is quite an improvement from 2013.

    The main driver behind the improvement in the company’s net margins is certainly the shift of its revenues from selling Products to selling Subscriptions. Let’s have a look at the 3 tables below:

    Source: Adobe Annual Report 2017

    As we can see, and as we will discuss in the ‘Discussion and Outlook’ section, the company is now generating a very large percentage of its revenues from its Cloud subscription plans. We will also discuss how the company has categorized its products into 3 reportable segments: Digital Media, Digital Marketing, and Print & Publishing.

    A quick look at the balance sheet shows that the company is in a good position to cover its short-term liabilities, with a current ratio above 2. Liabilities are growing at a faster pace than assets, as ADBE made a few acquisitions during the last 5 years. The company also bought Magento and Marketo in 2018. Investors should keep an eye on this aspect of the business as we move forward.

    Stockholders’ equity grew at a modest rate of 5.9%. I like to see equity grow at a faster rate. However, the company completed some acquisitions and repurchased some of its shares. At this time, I am not too concerned about the growth in liabilities and the modest growth in shareholders equity.

    Valuation

    DCF Model

    The output of my DCF model provides a price per share of 251$ / share. At its current price of 248,15$ / share, the shares seem to be selling at a fair value. The price target for the next year (12 months) is 280$ / share. This is 12% above its current market price.

    P/E & PEG Ratios

    Let’s now look at ADBE’s P/E and PEG ratios against some of its peers:

    Company Name Growth (5 yrs) P/E PEG ADBE 32.6% 52.36 1.6 Peers MSFT 13.1% 49.43 3.7 CLGX 10% 20.57 2.1 ORCL 8.16% 50.32 6.2 Average 15.9% 43.17 3.4

    Given the numbers in the table above, I conclude that ADBE is selling at a decent Price-Earnings given its expected growth potential.

    Discussion and Outlook

    With revenues growing at +20% and net margins now approaching 30%, the company has done quite well during the last 3 years to generate positive cash flows for its shareholders. Here are 2 quotes from the company's Q4 FY2018 targets:

    Digital Media segment revenue ~22% year-over-year growth

    Digital Experience segment revenue ~20% year-over-year growth

    The question here is whether the trend is sustainable or not. I will discuss the company’s growth potential during the next 5 years.

    Increasing Revenues from Subscription plans

    The main driver behind the improvement in net margins is that the company now makes most of its sales from monthly or annual subscriptions. Users now download the products and pay a monthly/annual fee to use them. The company does not have to print CDs, package them and sell them through stores anymore. Purchasing is now made on the net directly to ADBE. Most software companies are now using this strategy to sell their products. Costs to produce the CDs are now a thing of the past, and the profits do not have to be split between developers and store operators.

    As we have seen in the Financial Results section, ADBE’s percentage of sales produced from its Subscription plans has increased year after year and now makes up 84% of its revenues (2017). I expect this trend to continue and reach +90% within the next 5 years.

    Revenues from all 3 of the company’s segments are shifting to subscription plans.

    Digital Media Segment

    In ADBE’s financial statements, the company recognizes its revenues from 3 distinct segments: Digital Media, Digital Marketing, and Print & Publishing.

    The Digital Media Segment is the most lucrative of the segment, and the one growing at a faster rate. The products listed under this segment include Adobe Photoshop & Lightroom, Adobe Illustrator, Adobe InDesign, to name a few.

    These products are used by professionals working in graphic design, photographs, web developers, animators, designers, etc. Even if the competition is stiff, most notably from Apple (NASDAQ:AAPL), Autodesk (NASDAQ:ADSK), Corel, and Microsoft, the branding of ADBE’s products is solid and we should expect these products to be in high demand by graphic design professionals in years to come.

    ADBE also offers various plans to its users. Its clients can choose the plan that suits them so they can use the products they need to support their work. The Digital Media Segment Subscription Plans are supported by Adobe Creative Cloud.

    The Digital Media Segment makes up 68.5% (2017) of ADBE’s revenues. With an average growth rate of 27% between 2015 and 2017, I expect this segment alone to provide 10-12% growth during the next 5 years.

    Digital Marketing Segment

    The Digital Marketing Segment is the second-largest segment of the company. The products from this segment are offered through Adobe Experience Cloud. The products offered through the Experience Cloud includes Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, Adobe Media Optimizer Search, etc.

    These products enable customers to develop their web marketing strategies and help them deliver their products to their targeted audience.

    This segment represents 30% of ADBE’s Revenues (2017) and it is growing at a rate of 18.5% since 2015. The competition is, however, quite stiff, most notably from Google (NASDAQ:GOOG) (NASDAQ:GOOGL). The company should be able to grow its revenues from this segment because of the growth potential from the Web Marketing/Advertising market. However, because of the presence of Google, I would expect the growth rate to slow down in the following years. A growth rate of 10-12% from this segment would provide 3-4% growth in ADBE’s top line during the next 5 years.

    ADBE's latest acquisitions (Magento, Marketo) should boost the offering from this segment. It remains to be seen what will be the impact of both acquisitions on the profitability and growth of the Digital Marketing Segment.

    Print & Publishing Segment

    The Print & Publishing Segment of ADBE generates the smallest percentage of the company’s revenues. The star product offered under this segment is Adobe Acrobat. This is one of the better-known products offered by ADBE.

    This segment only accounts for 2% of ADBE revenues (2017). Revenues from this segment have been declining since 2015 at a rate of -5.4%.

    At this point, I do not think that the Print & Publishing Segment will have a large impact on the company’s growth during the next 5 years.

    Recurring Revenues

    We have noted above that the Subscription plans have a positive impact on the company’s net margins. We must also acknowledge that subscriptions have another non-negligible advantage: Recurring revenues.

    Monthly and annual fees cost less to customers upfront, but after 2-3 years, the company will generate more cash flow than collecting cash by simply selling its products once. Monthly and annual fees are also easier to predict, which will reduce some of the risk when analyzing the company’s financial results and predicting future income.

    Information on its Q3 FY2018 Earnings Call seems to back up my expectations:

    And approximately 90% of our revenue in Q3 was from recurring sources.

    International Sales

    ADBE generates its revenue across the globe. However, as we can see in the table below, sales from the United States represent above 50% of the company’s business.

    Revenue (in Millions USD)

    2015

    2016

    2017

    % Growth

    Americas:

    USA

    2,548

    3,087

    3,830

    22%

    Others

    240

    312

    386

    26.8%

    Total Americas

    2,788

    3,400

    4,216

    23%

    EMEA

    1,336

    1,619

    1,985

    21.8%

    APAC

    Japan

    348

    401

    524

    22.7%

    Others

    323

    434

    576

    33.5%

    Total APAC

    671

    835

    1,100

    28%

    Total

    4,796

    5,854

    7,301

    23.3%

    Values in Million USD

    Source: Adobe Annual Report 2017

    Even if the American market will still provide most of the growth during the next 5 years, I see a real opportunity for the company to gain market shares in Europe and in the Asia-Pacific area during the next 10 years. This could be a major growth driver for long-term investors.

    To increase its sales in Europe, Management provided this information on its Q3 FY2018 Earnings Call Script:

    We transitioned our Adobe.com sites in Europe to comply with new GDPR requirements, and we are successfully engaging with potential and existing customers – allowing us to continue to drive growth in revenue and ARR.

    Risks

    The company has its share of risk that could undermine the profitability of its operations in years to come.

    Here is a list of risks investors should carefully monitor:

  • Stiff competition from heavyweights such as Microsoft, Google, Apple.
  • Currency fluctuation: The company reports its revenue in USD; however, it transacts around the globe in various currencies.
  • Interest rate: The company’s liabilities are manageable; however, a rise in the interest rate could have an impact on future cash flows.
  • Market risk: The company currently has a valuation above market average. Given the volatility of the market, growth stocks such as ADBE could undergo larger fluctuation than other stocks.
  • Conclusion

    Adobe has the tools to provide growth rate of 12-15% in years to come, because of the following aspects of its business:

  • Solid products, most notably from its Creative Cloud offering, that are leaders in their market.
  • Expanding net margins from the shift of its sales to its subscription plans offering.
  • Recurring revenue from its subscription plans.
  • Expanding market in digital media, web development, graphic design, animation, etc.
  • Gaining market shares outside of the United States, most notably in Europe and in the Asia-Pacific region.
  • Even if the stock is currently trading at a price-earnings ratio above 50, its current momentum, expanding net margins and growth potential make ADBE a solid investment at its current market price.

    Disclosure: I/we have no positions in any stocks mentioned, but may initiate a long position in ADBE over the next 72 hours.

    I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.


    Adobe launches Adobe Analytics for brands | killexams.com real questions and Pass4sure dumps

    At the Adobe Summit, Adobe unveiled Adobe Analytics for streaming audio, giving brands for the first time a way to gain deep insights into both online and offline audio. Already a partner with the 10 largest media and entertainment brands such as CBS Interactive, Pandora, Spotify, Time Warner and Viacom, Adobe Analytics Cloud empowers brands to understand how a listener is interacting with podcasts, streaming music, audio books and more, to make informed decisions to deliver the best customer experience. With Adobe Analytics’ heartbeat measurement, real-time tracking provides an advanced level of streaming insights, enabling brands to capture vital metrics.

    The transformation to a mobile-first world is driving demand for digital audio. According to a new Adobe survey, the majority of consumers between the ages of 18 and 34 say their top three sources of audio listening are streaming music, music owned digitally and podcasts. From the creators to advertisers and marketers, audio comes with a multitude of challenges: high churn, increased competition with a rapidly expanding market size, multiple touch-points and no way to accurately measure engagement both online and offline.

    “With a crowded marketplace, and the ability to listen whenever and wherever, brands have been largely in the dark when it comes to understanding how audio is consumed. Marketers have been essentially gambling with their budget,” said Jeff Allen, Senior Director Product Marketing, Adobe Analytics Cloud.

    “No other analytics solution gives access to this level of insights for podcasts, streaming audio and digital books,” he added.

    New audio capabilities in Adobe Analytics Cloud include:

    Understanding listeners:

    Brands can measure if a listener finished the podcast or audiobook, if an ad was skipped, when drop-off is occurring and how errors like buffering impact the experience, regardless if the audio was downloaded, or live streamed. Adobe also enables brands to measure audio content regardless of the device and if a podcast or audiobook is listened to across different devices. Through Adobe Audience Manager’s Audience Marketplace, brands can connect to second and third-party data sources to understand user behaviour across partner brands or to measure their audience’s location, demographics or psychographics. These insights help audio publishers with recommendations, advertising and programming decisions, leading to a better consumer experience.

    Ensuring the best audio experience:

    With a plethora of choices for content, consumers can quickly change their mind, especially if the experience is underwhelming. Leveraging Adobe Sensei, the brand’s AI and machine learning framework, Adobe Analytics alerts a brand when an anomaly is occurring, like excessive buffering, and tracks the amount of time it takes between clicking play and the audio starting.

    Monetise on delivery:

    By capturing listeners’ content choices and behaviours, brands are better able to target consumers with ads and deliver a personalised audio experience to ensure listeners remain engaged. Brands can measure the ads that listeners have started and completed, if a dropout occurs, and where the audio ad sweet spots are within a piece of content. Through Adobe Audience Manager, brands can monetise their data assets in Audience Marketplace and syndicate their audiences to mobile centric ad delivery and content delivery channels throughout the advertising and marketing ecosystem.

    Advancing the Connected Car:

    Automotive focused analytics, personalisation and ad capabilities give brands the ability to deliver unique in-car experiences. For auto makers and in-car app developers, Adobe Analytics ensures unique in-car experiences. Personalised playlists, en route recommendations and audio ads can be used to recommend and serve up different types of content. Brands can also be alerted instantly if an in-car voice interaction failed.

    Info@BestMediaInfo.com



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