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|Exam Name||:||Adobe Media Optimizer Business Practitioner|
|Questions and Answers||:||50 Q & A|
|Updated On||:||February 21, 2019|
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LONDON--(business WIRE)--Adobe Summit EMEA, The Digital advertising and marketing conference — Adobe (NASDAQ: ADBE) today introduced a major new release of Adobe Media Optimizer, the business’s most superior digital promoting platform. The newest innovations enhance performance by up to 25 % through new, predictive modeling algorithms that accurately forecast and optimize campaigns throughout search, social and reveal channels. The absolutely redesigned consumer interface maximizes marketer effectivity via simplified crusade management, creative statistics visualizations, and controls that put into effect crusade alterations within seconds.
“precisely predicting crusade performance across pcs and mobile platforms is essential for greatest success within the programmatic advert market,” pointed out Justin Merickel, senior director of promoting solutions, Adobe. ”Adobe Media Optimizer is the first answer in the business to in reality pioneer algorithmic optimization. by way of capitalizing on huge records, customers can precisely predict campaign outcomes for optimum return on their investment.”
Integration with Adobe marketing Cloud enhances Adobe Media Optimizer’s cost with records administration, collaboration equipment, single sign-on, tag management, and seamless phase sharing to make consumers greater a success. main new points in Media Optimizer can be found instantly and encompass:
Keith Nichols, international Digital advertising and marketing & Mobility, Thermo Fisher Scientific
Christopher Jowsey, senior supervisor of net Ecommerce, Lenovo
About Adobe Media Optimizer
Adobe Media Optimizer, considered one of six options in Adobe marketing Cloud, is the trade’s most advanced digital advertising platform delivering ad management, optimization and forecasting across search, display and social media channels. Used with the aid of greater than 500 international consumers, Adobe Media Optimizer can provide more than 300 million potentialities each month and manages more than $2 billion in annualized ad spend on behalf of its customers.
About Adobe marketing Cloud
Now there’s a place that places everything digital entrepreneurs want in one spot. It’s called the Adobe marketing Cloud. It contains a complete set of analytics, social, promoting, concentrated on, web and app journey administration and move-channel campaign management options as well as core functions and mobile capabilities that bring together everything entrepreneurs deserve to know about their campaigns. So marketers can get from information to insights to action, faster and smarter than ever.
About Adobe systems integrated
Adobe is altering the area through digital experiences. For more assistance, seek advice from www.adobe.com.
© 2014 Adobe programs incorporated. All rights reserved. Adobe and the Adobe brand are both registered logos or logos of Adobe systems included in the u.s. and/or other international locations. All other trademarks are the property of their respective house owners.
Adobe has released an up-to-date version of its Adobe Media Optimizer which it noted will power a 25% bump in performance.
The refreshed Media Optimizer aspects new predictive modelling algorithms to forecast and optimize campaigns across search, social and reveal channels.
“precisely predicting crusade performance across pcs and mobile systems is vital for most excellent success in the programmatic ad market,” Justin Merickel, senior director of advertising solutions Adobe, pointed out. ”Adobe Media Optimizer is the primary solution within the business to in reality pioneer algorithmic optimization. by using capitalizing on huge facts, valued clientele can precisely predict crusade results for maximum return on their funding.”
The “next –era” predictive modeling algorithms uses massive facts to foretell campaign efficiency and entrepreneurs can use campaign simulations and spend techniques to automate finances allocations. Adobe also said it makes it possible for entrepreneurs to manage search advertising bids “on the fly” with criteria together with geo-location and time of day.
it's integrated with Adobe Analytics, the Adobe advertising and marketing Cloud and might establish new prospects and high-cost shoppers to enable centered messages.
Adobe has also brought capabilities to its Adobe Analytics including entry to are living event facts, predictive analytics a unified section builder, cell app analytics and Apple iBeacon guide.
invoice Ingram, vice president of Adobe Analytics and Adobe Social, observed: “these days’s information takes the power of Adobe Analytics to a new level, with predictive capabilities and mobile performance that be sure entrepreneurs can maximize both affect and profits."
SAN FRANCISCO, CA--(Marketwired - Mar 17, 2017) - AppsFlyer, a number one cellular attribution and advertising facts analytics company whose mission is to make the advertising and marketing industry extra measureable, these days introduced its platform integration with Adobe advertising Cloud. The finished solution empowers digital advertisers to take into account the return on investment (ROI) of their cellular spend as a part of their move-channel ideas, and is now attainable to present Adobe purchasers.
without cell attribution, digital advertisers face the problem of connecting their cellular advertising and marketing spend to their app salary and overall client existence-time cost. AppsFlyer's consumer-degree information extends the insights provided via Adobe through a seamless integration into Adobe Analytics, Adobe viewers manager and Adobe Media Optimizer. moreover this, AppsFlyer's position as an official enterprise companion within the Adobe advertising Cloud alternate partner program ensures a high level of carrier for Adobe shoppers benefiting from the brought capabilities.
"built-in attribution statistics lets digital advertisers spoil down the silo of cellular advert spend because it correlates to their full customer lifestyles-time price," pointed out Ben Roodman, director of partnerships at AppsFlyer. "We're proud to be an Adobe advertising and marketing Cloud alternate company accomplice as the close cooperation between our teams will provide clients with seamless integration and amazing high-quality of carrier."
On a technical stage, the combination offers acquisition campaign assistance from AppsFlyer to all accessories of Adobe Analytics. This statistics is correlated to a consumer's in-app undertaking and can be used to optimize crusade efficiency, create actionable person segments and song move-channel ROI. Key capabilities introduced by means of AppsFlyer encompass cellular app set up tracking for Adobe Media Optimizer, as well as go-device user segments for Adobe audience manager. Adobe Analytics clients benefit from being able to tie media spend returned to certain consumer IDs and enrich their app utilization facts with cell advert spend.
"user-degree data on acquisition charge and media spend is an important part of the pass-channel ROI equation," stated Cody Crnkovich, head of platform companions and strategy at Adobe. "Adobe is happy to have AppsFlyer as an Adobe advertising Cloud change company accomplice and we look ahead to working together to boost digital advertisers' potential to peer their cellular statistics throughout all channels."
About AppsFlyer AppsFlyer's know-how is discovered on ninety eight p.c of the area's smartphones, making it the international chief in mobile attribution and advertising information analytics. facts-driven marketers depend on AppsFlyer for impartial dimension options and imaginative equipment to develop their cellular enterprise. AppsFlyer's platform techniques billions of cellular movements day by day, empowering cell entrepreneurs and builders to maximise the return on their marketing investments. With AppsFlyer's NativeTrack™ Attribution, advertising and marketing Analytics records, OneLink's Deep linking capabilities and the lively Fraud Suite featuring DeviceRank, AppsFlyer is the go-to resource for the most a success mobile apps on the earth. relied on by using fb, Google, Twitter, Pinterest, Tencent, HBO, Playtika, Waze, Alibaba, Kayak, Activision and 12,000+ different leading brands and partners, AppsFlyer has 12 global workplaces to assist each app marketer all over the world. To be trained extra, talk over with www.appsflyer.com.
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SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ:MCHX), a mobile advertising analytics company, today announced a new integration with Adobe Media Optimizer that delivers better return on advertising spend for enterprise search marketers that rely upon inbound phone calls to drive sales. The new integration is the only solution to deliver 100% keyword attribution for calls placed directly from paid search ads for an unlimited number of keywords and any campaign structure.
In addition, Marchex Search Analytics delivers automated insights on every phone call directly into Adobe Media Optimizer for each keyword, including call outcomes and Interactive Voice Response (IVR) inputs. These insights allow marketers to properly automate paid search bidding by allocating budgets towards keywords that best drive over-the-phone purchases.
Marchex Search Analytics is leveraged with Adobe Media Optimizer for clients in many industries, including VITAS Healthcare, the nation’s leading provider of hospice care. “Receiving and tracking all phone calls from patients and families considering hospice care is integral to our marketing efforts,” said Drew Landmeier, senior vice president and chief marketing officer for VITAS. “The Marchex and Adobe integration provides us valuable search insights in one platform. With full keyword-level call attribution from all calls including those that originate from call extensions and call-only campaigns, we improve our ability to be smart and efficient with our search engine marketing.”
The Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and device. By partnering with Marchex, Adobe Media Optimizer can deliver strategic insights that connect the dots between paid search and offline sales to drive higher levels of advertising performance and consumer engagement.
“Our integration with Adobe Media Optimizer is for enterprise marketers with massive keyword lists and complex campaign structures,” said Nilesh Dhawale, Senior Product Manager at Marchex. “For companies that rely on inbound phone calls from paid search, this partnership allows marketers to properly automate paid search bidding.”
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touch points in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog/ or @marchex on Twitter (twitter.com/Marchex), where Marchex discloses material information from time to time about the Company, its financial information, and its business.
About Adobe Media Optimizer
Adobe Media Optimizer is a programmatic ad-buying solution that helps advertisers forecast the best mix of search, display and social ads based on their budget. Adobe Media Optimizer also automates the execution of media plans and helps advertisers find the best way to deliver relevant content to their high-value audiences.
Adobe has rolled out an Advertising Cloud, a merger between its Adobe Media Optimizer products and the acquisition of video DSP TubeMogul, the company revealed Tuesday at the Adobe Summit in Las Vegas.
Adobe Media Optimizer previously was housed under the Adobe Marketing Cloud and consisted mostly of search, dynamic creative and somewhat limited display capabilities.
It will operate now as a standalone cloud adjacent to the larger Marketing Cloud stack, which includes campaign execution, social and A/B testing, and Adobe’s Analytics Cloud, which consists of Adobe Audience Manager and Adobe Analytics.
All three clouds now operate under the Adobe Experience Cloud in a restructuring Adobe claims more accurately reflects its go-to-market strategy with clients across verticals: marketing, advertising and data and analytics.
Data spans Adobe’s ad, marketing and analytics products, so a client using Advertising Cloud can apply audience segments created in Analytics Cloud.
“We’ve integrated with Marketing Cloud [and Analytics Cloud] such that advertisers who use those platforms can very easily retarget any of their audience segments with a couple of clicks and with very high match rates,” Brett Wilson, former CEO of TubeMogul and new VP and GM of Adobe’s advertising business, told AdExchanger.
“The most important thing we can do is enable advertisers to find a much higher percentage of their audience than we could if our DSP and DMP weren’t integrated,” he added.
That said, Adobe won’t be everything to all marketer clients, such as L’Oreal, which uses Salesforce’s Krux as its DMP, so Wilson said the Adobe Advertising Cloud will remain interoperable with other cloud stacks.
One possible motivation for Adobe segregating its media execution tools is to underscore one of its main differences from rival marketing clouds: DSP ownership.
“Before, they really weren’t that strong in display,” said Karsten Weide, the VP of the media and entertainment practice at research firm IDC. “They had search marketing, but display wasn’t their specialty. They [now] want [to be known as] a vendor of programmatic marketing solutions.”
Adobe also wants to plant its stake in the ground as Google continues to double down on products that straddle the lines between advertising and mar tech, including, for instance, its email and CRM-based Google Customer Match, Weide hypothesized.
“The two main companies we compete with now are Google and The Trade Desk,” Wilson acknowledged.
Although Wilson called Google a big partner to Adobe’s search and display side, TubeMogul had a long-standing beef with Google when it was an independent video DSP.
“With respect to data, think of Google as the Bermuda Triangle where your data goes in and just doesn’t come out,” Wilson said.
He believes eventually, large walled gardens will be forced to open as marketers like P&G (and the UK) lobby for greater accountability and better ad quality from platform partners. In the meantime, Adobe sees itself as a major independent ad tech alternative to platforms like Google and Facebook.
Adobe already has one leg up on competitors: sell-in with big broadcasters via its TV yield optimization tool, Primetime, and TubeMogul’s legacy in programmatic video and more recent foray into programmatic TV, a business which Wilson claims was on a $100 million run rate at the close of last quarter.
“We’ve believed for a long time that because most advertisers still spend 50% of their budgets or more on television, if you want to be the one ad platform that rules them all, you have to anchor around television,” Wilson said.
With TubeMogul, Adobe has a better chance of attracting much larger brand advertising clients, predicts Scott Denne, an analyst at 451 Research.
“Media Optimizer used to be an upsell to existing Adobe Analytics customers,” he noted. “The profile of a marketer that would turn to its website analytics vendor for a DSP or paid search platform is very different from the media buyer that puts TV at the center of its media plan.”
On one hand, it will be challenging for Adobe to serve both sets of customers with the same Advertising Cloud.
But TubeMogul had a characteristically better bidder than Media Optimizer, Denne said, and TubeMogul’s inroad to brand advertisers will provide opportunities to sell Audience Manager, the DMP, more broadly into brands.
Adobe “has traded a market with minimal growth prospects – paid search and display – for TV, a much larger addressable market that is in the earliest stages of shifting to software,” he added.
NEW YORK, Aug. 20, 2015 (GLOBE NEWSWIRE) -- Wunderman, one of the world’s largest CRM direct marketing networks, is the first Adobe partner globally to be specialized in Adobe Campaign. Wunderman’s KBM Group in the U.S. and its EMEA team have each earned specialist status.
As an Adobe Premier Partner, WPP, Wunderman’s parent company, has committed to developing the skills required to design, develop, sell and deploy solutions at a high level of expertise using Adobe technology across its network of companies. Wunderman, an Adobe Business Plus Partner, leads this effort with its commitment to Adobe Campaign. With six years of experience implementing and running Adobe Campaign solutions for companies across various industries and with marketing experts – architects, developers, solutions consultants, and practitioners – individually certified through rigorous training, Wunderman offers brands trustworthy expertise, comprehensive solutions and repeatable results to improve marketing performance in both NA and EMEA.
Moreover, Wunderman supports Adobe Campaign within its data-centric IMPACT Consumer Engagement Platform, enabling consistent, knowledgeable personalization across channels as well as measurement and real-time updates to consumer intelligence. The integration of enriched data with Adobe Campaign is invaluable for driving marketing ROI and achieving agile, in-the-moment marketing.
“Congratulations to Wunderman on this considerable achievement for not just one, but two major global regions. Their commitment to providing marketers high proficiency in Adobe Campaign coupled with their expertise in data management for extraordinary consumer relevancy is unparalleled and a testament to their industry leadership,” says Jim Sink, Adobe’s Vice President of Global Agency Partnerships.
Gary S. Laben, Global Chief Data Officer of Wunderman and CEO of KBM Group, says, “We are deeply committed to offering our clients best-in-class solutions within a data-driven, insights-rich engagement ecosystem. Achieving and maintaining a high degree of skill with Adobe Campaign to provide optimized marketing results for our clients across the world is one of our highest priorities.”
As part of the WPP group, Wunderman is one of a collection of agencies -- including Acceleration, Cognifide, Mirum, and VML -- which have experience in various Adobe Marketing Cloud Solutions: Adobe Campaign, Adobe Experience Manager, Adobe Analytics, Adobe Target and Adobe Media Optimizer. The companies collaborate and leverage individual solutions expertise and other strengths across the network to provide marketing technology services beyond the footprint of a single WPP company.
Wunderman is an Adobe Campaign Specialized Partner. Wunderman has been validated by Adobe to have the certified personnel and customer references required to deliver world-class implementations and the highest return on investment for Adobe Marketing Cloud customers.
About Wunderman Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ:WPPGY). Find out more at www.wunderman.com and @wunderman.
About Adobe Marketing Cloud Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.Wunderman Andrew Sexton SVP, Press Relations +1 212 941 3726 Andrew.email@example.com KBM Group Peggy Garner Director, Marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.firstname.lastname@example.org
New York, New York, UNITED STATESWunderman Andrew Sexton SVP, Press Relations +1 212 941 3726 Andrew.email@example.com KBM Group Peggy Garner Director, Marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.firstname.lastname@example.org
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ASTQB [8 Certification Exam(s) ]
Autodesk [2 Certification Exam(s) ]
Avaya [96 Certification Exam(s) ]
AXELOS [1 Certification Exam(s) ]
Axis [1 Certification Exam(s) ]
Banking [1 Certification Exam(s) ]
BEA [5 Certification Exam(s) ]
BICSI [2 Certification Exam(s) ]
BlackBerry [17 Certification Exam(s) ]
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Business-Objects [11 Certification Exam(s) ]
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CheckPoint [41 Certification Exam(s) ]
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Citrix [48 Certification Exam(s) ]
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College-Board [2 Certification Exam(s) ]
CompTIA [76 Certification Exam(s) ]
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Enterasys [13 Certification Exam(s) ]
Ericsson [5 Certification Exam(s) ]
ESPA [1 Certification Exam(s) ]
Esri [2 Certification Exam(s) ]
ExamExpress [15 Certification Exam(s) ]
Exin [40 Certification Exam(s) ]
ExtremeNetworks [3 Certification Exam(s) ]
F5-Networks [20 Certification Exam(s) ]
FCTC [2 Certification Exam(s) ]
Filemaker [9 Certification Exam(s) ]
Financial [36 Certification Exam(s) ]
Food [4 Certification Exam(s) ]
Fortinet [13 Certification Exam(s) ]
Foundry [6 Certification Exam(s) ]
FSMTB [1 Certification Exam(s) ]
Fujitsu [2 Certification Exam(s) ]
GAQM [9 Certification Exam(s) ]
Genesys [4 Certification Exam(s) ]
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Google [4 Certification Exam(s) ]
GuidanceSoftware [2 Certification Exam(s) ]
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HDI [9 Certification Exam(s) ]
Healthcare [3 Certification Exam(s) ]
HIPAA [2 Certification Exam(s) ]
Hitachi [30 Certification Exam(s) ]
Hortonworks [4 Certification Exam(s) ]
Hospitality [2 Certification Exam(s) ]
HP [750 Certification Exam(s) ]
HR [4 Certification Exam(s) ]
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Huawei [21 Certification Exam(s) ]
Hyperion [10 Certification Exam(s) ]
IAAP [1 Certification Exam(s) ]
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IBM [1532 Certification Exam(s) ]
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ICAI [1 Certification Exam(s) ]
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IEEE [1 Certification Exam(s) ]
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Lotus [66 Certification Exam(s) ]
LPI [24 Certification Exam(s) ]
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Magento [3 Certification Exam(s) ]
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Microsoft [374 Certification Exam(s) ]
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Misc [1 Certification Exam(s) ]
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mySQL [4 Certification Exam(s) ]
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NCEES [2 Certification Exam(s) ]
NCIDQ [1 Certification Exam(s) ]
NCLEX [2 Certification Exam(s) ]
Network-General [12 Certification Exam(s) ]
NetworkAppliance [39 Certification Exam(s) ]
NI [1 Certification Exam(s) ]
NIELIT [1 Certification Exam(s) ]
Nokia [6 Certification Exam(s) ]
Nortel [130 Certification Exam(s) ]
Novell [37 Certification Exam(s) ]
OMG [10 Certification Exam(s) ]
Oracle [279 Certification Exam(s) ]
P&C [2 Certification Exam(s) ]
Palo-Alto [4 Certification Exam(s) ]
PARCC [1 Certification Exam(s) ]
PayPal [1 Certification Exam(s) ]
Pegasystems [12 Certification Exam(s) ]
PEOPLECERT [4 Certification Exam(s) ]
PMI [15 Certification Exam(s) ]
Polycom [2 Certification Exam(s) ]
PostgreSQL-CE [1 Certification Exam(s) ]
Prince2 [6 Certification Exam(s) ]
PRMIA [1 Certification Exam(s) ]
PsychCorp [1 Certification Exam(s) ]
PTCB [2 Certification Exam(s) ]
QAI [1 Certification Exam(s) ]
QlikView [1 Certification Exam(s) ]
Quality-Assurance [7 Certification Exam(s) ]
RACC [1 Certification Exam(s) ]
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Salesforce [5 Certification Exam(s) ]
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SAP [98 Certification Exam(s) ]
SASInstitute [15 Certification Exam(s) ]
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See-Beyond [1 Certification Exam(s) ]
Siemens [1 Certification Exam(s) ]
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SUSE [1 Certification Exam(s) ]
Sybase [17 Certification Exam(s) ]
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Teacher-Certification [4 Certification Exam(s) ]
The-Open-Group [8 Certification Exam(s) ]
TIA [3 Certification Exam(s) ]
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Trainers [3 Certification Exam(s) ]
Trend [1 Certification Exam(s) ]
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USMLE [1 Certification Exam(s) ]
VCE [6 Certification Exam(s) ]
Veeam [2 Certification Exam(s) ]
Veritas [33 Certification Exam(s) ]
Vmware [58 Certification Exam(s) ]
Wonderlic [2 Certification Exam(s) ]
Worldatwork [2 Certification Exam(s) ]
XML-Master [3 Certification Exam(s) ]
Zend [6 Certification Exam(s) ]
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