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Vendor Name : Adobe
Exam Code : 9A0-394
Exam Name : Adobe Media Optimizer Business Practitioner
Questions and Answers : 50 Q & A
Updated On : November 16, 2018
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Adobe 9A0-394 Exam (Adobe Media Optimizer Business Practitioner) Detailed Information

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Q: What is Adobe Digital Learning Services?
A: We are the leading provider of learning, enablement, and certification on Adobe products. Our team helps you master it all so you can deliver the ideal experience to every customer, every time.
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We offer more than just old-school training, including:
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A: Just fill out our form to request private training for up to 12 individuals at your site. Price includes travel costs. Any unused portion of this Adobe Professional Services engagement will expire 12 months after the effective date and may not be carried over or used for any purpose. Price includes up to 12 students. Note that this service is not available in India.
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Adobe reserves the right to reschedule or cancel a training course due to low enrollment or if necessitated by an emergency or other unforeseen circumstances. In such cases, you will receive a credit for the full amount that must be used before the expiration of the applicable term. Adobe will not be liable for any nonrefundable travel arrangements. Contact us for assistance.
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A: This offering creates a non-refundable bank of funds which will be decremented by the list price of each regional, online or on premise training course in which Customer enrolls, registers or attends. Customer may cancel an enrollment, without charge, if it provides Adobe with at least 7 business days advance written notice. If Customer fails to attend a training course in which it is enrolled, cancels such enrollment with less than 7 business days written notice, or fails to provide the minimum requirements (such as PCs, space, projectors) that may be reasonably requested by Adobe in order to provide an on premise training course, Customer’s bank of funds will still be decremented in the amount of the enrollment fee. In the event Adobe cancels a training course, Customer’s bank of funds will not be decremented. All unused funds as of the End Date shall expire and be forfeited.
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Q: Are courses offered worldwide?
A: Adobe currently offers regional courses in EMEA, Asia Pacific, Japan, the United States and Canada. Private training at your company is available worldwide, except in India.
Adobe Authorized Training Center partners are authorized by Adobe to provide courses at their company location. (Note: AATC partners focus mainly on Adobe Creative Cloud and Creative Suite product training.)
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A: Credit card payments are accepted in North America, select European countries and select Asia Pacific regions. If you are not presented with an option to purchase via credit card, you’ll need to contact Sales to obtain a purchase order before registering for a course.
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A: Contact your Adobe account manager or sales manager for help locating your contract number. You can also contact us for assistance.
Q: In which languages are the courses conducted (EMEA)?
A: Our trainers speak several languages. The language used depends on those in attendance; if there is one person in the class who does not speak a local language, we present the course in English.
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A: For all EMEA course registrations, a confirmation e-mail will be sent about a week before the course starts.
Q: In which languages are the courses conducted (JPAC)?
A: In Japan, training course materials are localized in Japanese. For all other Asia-Pacific countries, they will be in English.
Q: In which languages are course materials available (JPAC)?
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A: Yes. Contact us directly and we will provide more information.
Certification
General questions
Q: How do I prepare for my exam?
A: You should have extensive experience for all listed exam topics. The topics for each exam are in the exam guide. Review the recommended materials listed in the relevant exam guide to see if you’re ready to take the certification exam.
Q: Does attending training courses help with certification?
A: Attending training courses gives you hands-on experience and in-depth expertise in Adobe products. However, training courses are not prerequisites for a certification exam.
Q: How are the exams administered?
A: Adobe Certified Expert (ACE) exams are administered by Pearson VUE, an independent third-party testing company. The tests are offered at over 5,000 authorized testing centers in more than 100
countries. Visit the Pearson VUE website for more information or to register for an exam.
Q: How do I pay for an exam?
A: You can pay for a certification exam with a credit card, or you may request to be invoiced through your salesperson. Invoiced customers will receive a voucher number to use as payment.
Q: If I don't pass an exam, can I get a refund?
A: We are unable to offer refunds for failed exams.
Q: How long do the certifications last?
A: Certifications on Adobe Digital Marketing Suite products are valid for 12 months. All other product certifications do not expire, although ACE exams are continually evaluated and updated to ensure content remains relevant. Maintaining your certification status validates your knowledge and skills as a competent professional.
Q: When will I receive my score?
A: Results for exams that consist of only multiple choice questions will be provided immediately upon completion. Exams with both multiple choice and short-answer questions will have results delivered in two parts: The multiple-choice portion is scored immediately and the short answer portion is scored within five business days. You will receive your score by email.
Q: What happens if I fail?
A: You may register for the exam again 14 days after a failed attempt. You are allowed up to three exam attempts for any exam annually. Each attempt will incur a separate exam fee.
Q: How do I find out what I missed?
A: Question answers are not disclosed. Adobe strives to maintain the highest standards to protect the integrity of the certifications you earn.
Q: What can I do if I have a grievance with an exam question?
A: Adobe is focused on the integrity of the ACE certifications and ensuring the accreditations remain meaningful. If you have a grievance with a question, send a description of the question and your complaint to aceprogram@pearson.com.
Q: What do I receive upon certifying?
A: All certifications offer an e-certificate and use of the ACE logo, which will be emailed to you after you sign the ACE Agreement.
Q: Where do I view my certification history (results and so on)?
A: You can view your certification status, history, results and more by logging in to the Adobe Certified Portal.
Q: What is the prerequisite for taking an ACE recertification exam?
A: Candidates must be certified on the previous version of the product to have their recertification exam results apply to the current version.
Q: How do I add my name to the ACE Finder?
A: Follow these instructions to get your name added to our Adobe Certified Expert Finder:
• Log in to the Adobe Certified Portal. If you need assistance with your credentials, contact aceprogram@pearson.com
• Select Update Personal Info from the menu.
• Scroll down to the bottom section, Custom Questions, and select Yes so we can share your credentials.
• Enter a URL to showcase your skills, previous project, contact information and more in the Website field (optional).
• Click Submit
Please allow five business days for your information to appear. If you still don't see yourself listed, contact aceprogram@pearson.com for assistance.
Adobe Creative Cloud and Creative Suite Certifications
Q: Why are certifications offered in both Creative Cloud and Creative Suite?
A: When you purchased a version of a Creative Suite product you were able to use that version indefinitely, so the certification remained valid indefinitely as well. When you certify on a perpetual product you continue to be an expert on that version, but as features are added and changed you will, over time, be using a different product. To ensure that all our ACEs have a level playing field, only those who are able to show they have the most current knowledge are able to represent themselves as ACEs of the most recent product/exams.
Q: What does the release of Creative Cloud mean to the ACE program?
A: The process of registering and taking exams and becoming certified does not change with the release of Creative Cloud.
Q: Do I have to recertify every time my Creative Cloud product is updated?
A: No. Creative Cloud products are updated regularly, but not all changes will impact the skills that make someone an ACE. You will need to recertify after your ACE certificate expires to continue to represent yourself as a current Creative Cloud ACE.
Q: For how long will my Creative Cloud certifications be valid?
A: Your ACE certification for Creative Cloud products will be valid for two years after the date you certify.
Q: I am currently certified in Creative Suite products. How long will those certifications be valid?
A: Your existing Creative Suite certifications will always be valid; however, they will be valid only for the product version on which you were certified.
Q: Will the beta exams count as my CC certification?
A: Yes. If you participate in our exam beta process, and receive a passing score for a live exam based on your answers to questions from a product beta, that passing score will apply toward your Creative Cloud certification. If you are interested in participating in upcoming betas, follow us on Facebook and Twitter for recruitment updates.
Q: How long will the CS6 exams be available?
A: The CS6 exams will continue to be available for as long as Adobe continues to sell and provide product support for CS6.
Q: What about my certification that isn’t for Creative Cloud or Creative Suite?
A: Currently there are no changes to our other exams/certifications in the ACE program.

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9A0-394 Adobe Media Optimizer Business Practitioner

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9A0-394 exam Dumps Source : Adobe Media Optimizer Business Practitioner

Test Code : 9A0-394
Test Name : Adobe Media Optimizer Business Practitioner
Vendor Name : Adobe
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Adobe Adobe Media Optimizer Business

Adobe Unveils Adobe advertising Cloud | killexams.com Real Questions and Pass4sure dumps

Adobe said Adobe advertising Cloud combines capabilities from Adobe Media Optimizer (AMO) and currently received TubeMogul to simplify the delivery of video, reveal and search promoting throughout channels and screens.

Adobe noted the brand new platform will assist advertisers to beat more and more complex and fragmented panorama, with legacy silos for media planning and purchasing throughout television and digital. That coupled with the proliferation of instruments and large amounts of statistics have made the promoting method overwhelming. 

in response to the latest Adobe Digital Insights advertising report, forty seven % of international marketers stated that no longer having an integrated facts and media buying answer become one in every of their greatest challenges.

To help advertisers stronger navigate this panorama and extra without problems attain patrons, Adobe is launching its promoting Cloud which unifies and streamlines the total ad planning and purchasing system.

Adobe noted in its press commentary that Adobe advertising Cloud comprises three offerings:

- AMO Search: the leading search administration platform

- AMO Demand facet Platform: automates display, social, video and programmatic television purchasing

- AMO Dynamic artistic Optimization (DCO): dynamic inventive optimization tied into inventive Cloud

Adobe advertising Cloud already manages roughly $3.5 billion in annualized ad spend on behalf of greater than 1,000 world purchasers, together with Allstate, Ford, Johnson & Johnson, Kraft, Liberty Mutual, L’Oréal, MGM, Nickelodeon and Southwest airlines, the clicking statement referred to.

“With Adobe advertising Cloud, brands can centralize all advertising planning and purchasing through one depended on platform with full transparency into exactly the place their advertisements seem and how valuable they're at riding company outcomes,” spoke of Brett Wilson, vp and time-honored manager, promoting at Adobe. “we're bridging longstanding media gaps – not just between tv and digital, but also between manufacturer and performance advertising.”

promoting Cloud contains the following elements:

- move-Channel Planning: Adobe advertising Cloud is probably the most complete platform to plot, purchase and measure advertising. Advertisers can attain audiences at any place they're – whether or not they’re shopping, on their social community or staring at linear tv. The platform de-dupes television and digital audiences, enabling marketers to construct within your means incremental reach.

- Media Activation throughout contraptions: Adobe advertising Cloud’s seamless integration with Adobe experience Cloud ability that entrepreneurs can comfortably reach discrete audiences throughout monitors. In early checks of the brand new platform, healthy rates of ad viewers across displays exceeded 90 %, which is double the business common.

- efficiency with out Compromise: through a wealth of equipment and safeguards, Adobe promoting Cloud helps advertisers achieve their dreams without compromising brand defense, media first-class or transparency.

- Independence: Adobe promoting Cloud is the biggest independent promoting platform, with clear costs and no media markups, guaranteeing Adobe advertising Cloud’s incentives are always aligned with advertisers’.

- creative Optimization: once you’ve described audiences and be aware of the way to attain them, what message can be most beneficial? via Adobe promoting Cloud’s dynamic creative optimization solution, advertisers can create probably the most personalised, high-performing adverts based on the customers’ pastimes or previous behaviors.


Adobe: increasing net Margins And Digital Media items Are riding growth | killexams.com Real Questions and Pass4sure dumps

No effect discovered, are trying new key phrase!traders may still preserve a watch on this point of the enterprise as ... Cloud includes Adobe Analytics, Adobe audience manager, Adobe journey supervisor, Adobe Media Optimizer Search, etc.

Adobe Redefines Digital advertising with New Predictive Modeling Capabilities | killexams.com Real Questions and Pass4sure dumps

LONDON--(enterprise WIRE)--Adobe Summit EMEA, The Digital marketing conference — Adobe (NASDAQ: ADBE) these days announced a big new free up of Adobe Media Optimizer, the trade’s most superior digital advertising platform. The newest innovations raise efficiency by means of up to 25 % through new, predictive modeling algorithms that precisely forecast and optimize campaigns across search, social and screen channels. The completely redesigned user interface maximizes marketer efficiency through simplified campaign management, resourceful facts visualizations, and controls that put in force crusade adjustments within seconds.

“accurately predicting campaign efficiency across computers and cell platforms is indispensable for top of the line success within the programmatic ad market,” referred to Justin Merickel, senior director of advertising solutions, Adobe. ”Adobe Media Optimizer is the first solution within the business to basically pioneer algorithmic optimization. by way of capitalizing on big facts, purchasers can precisely predict crusade outcomes for max return on their funding.”

Integration with Adobe advertising Cloud enhances Adobe Media Optimizer’s value with facts management, collaboration equipment, single sign-on, tag administration, and seamless segment sharing to make customers extra successful. primary new elements in Media Optimizer can be found instantly and include:

  • next-era Predictive Modeling Algorithms: New algorithms use the energy of large records to precisely predict crusade efficiency and pressure ROI across computer and cellular gadgets. marketers can consider their options to increase performance in real-time and automate price range allocations via crusade simulations and spend recommendations. enjoyable mobile bid changes in Media Optimizer allow entrepreneurs to also control search advertising and marketing bids on the fly and through gadget classification, geo location, audience, time of day, and different attributes.
  • Unified crusade evaluation: through the tight integration with Adobe Analytics, web site engagement facts is passed to Media Optimizer while Media Optimizer is sending search engine metrics (e.g. impressions, click quantity, can charge per click, etc.) to Analytics, giving entrepreneurs a unified analysis and holistic insights into their campaigns. With the integration, Media Optimizer consumers have viewed search campaign efficiency boost by an additional seven to 25 percent, with an average elevate of sixteen p.c.
  • prolonged audience reach: viewers management capabilities in Media Optimizer allow marketers to correctly control and optimize remarketing lists for Google search ads. With look-alike modeling, entrepreneurs can identify new possibilities whose qualities and behaviors are akin to top shoppers, extra extending crusade attain. A unified view of all audiences makes it possible for entrepreneurs to additionally without delay determine excessive-price valued clientele and convey targeted messages that encourage them to behave.
  • real-Time crusade administration: a totally redesigned person interface advances the person adventure through making it more convenient to set-up, adjust, computer screen, and optimize campaigns throughout channels in precise time. New equipment to forecast efficiency when budgets and desires alternate provide marketers full flexibility and help make certain that the right message reaches the appropriate viewers at the correct time.
  • Retail promoting Optimization: by way of integrating feed and campaign administration, retail campaigns can now be simplified at scale. Google shopping campaigns and creative belongings for display advertising can be managed from a single, optimized feed. moreover, the streamlined feed and reporting constitution presents accurate attribution to pressure increased revenue.
  • client costs

    Keith Nichols, global Digital advertising & Mobility, Thermo Fisher Scientific

  • "we've viewed massive efficiency positive aspects with Adobe Media Optimizer and its integration with Adobe Analytics. Media Optimizer's predictive modeling capabilities have improved our crusade ROI by way of 78% and the solution gives correct forecasts to support us run extra valuable digital marketing classes.”
  • Christopher Jowsey, senior manager of net Ecommerce, Lenovo

  • “Adobe Media Optimizer permits us to with ease consider and enhance how every channel is performing. With that information, we are able to pleasant-tune our channel mix and make investments accurately in each for the absolute best return on advert spend (ROAS). moreover, the unified evaluation and holistic insight into our campaigns the use of the combination between Adobe Media Optimizer and Adobe Analytics has these days contributed to an 11 % uplift in search crusade performance.”
  • additional elements

    About Adobe Media Optimizer

    Adobe Media Optimizer, one in every of six solutions in Adobe advertising Cloud, is the business’s most superior digital promoting platform supplying ad administration, optimization and forecasting across search, monitor and social media channels. Used through greater than 500 world consumers, Adobe Media Optimizer offers more than 300 million prospects each and every month and manages greater than $2 billion in annualized ad spend on behalf of its clients.

    About Adobe advertising Cloud

    Now there’s a spot that places every little thing digital marketers need in one spot. It’s called the Adobe marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, internet and app experience management and go-channel crusade administration solutions in addition to core features and cellular capabilities that assemble every little thing marketers deserve to learn about their campaigns. So marketers can get from records to insights to action, quicker and smarter than ever.

    About Adobe programs included

    Adobe is changing the area via digital experiences. For more tips, discuss with www.adobe.com.

    © 2014 Adobe techniques included. All rights reserved. Adobe and the Adobe brand are both registered emblems or trademarks of Adobe techniques included within the u.s. and/or other nations. All different emblems are the property of their respective house owners.


    9A0-394 Adobe Media Optimizer Business Practitioner

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    Adobe Media Optimizer Business Practitioner

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    Adobe: Expanding Net Margins And Digital Media Products Are Driving Growth | killexams.com real questions and Pass4sure dumps

    No result found, try new keyword!Investors should keep an eye on this aspect of the business as ... Cloud includes Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, Adobe Media Optimizer Search, etc.

    Marchex And Adobe Media Optimizer Deliver Efficiency & Real-Time Insights to Search Marketers For All Keywords | killexams.com real questions and Pass4sure dumps

    SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ:MCHX), a mobile advertising analytics company, today announced a new integration with Adobe Media Optimizer that delivers better return on advertising spend for enterprise search marketers that rely upon inbound phone calls to drive sales. The new integration is the only solution to deliver 100% keyword attribution for calls placed directly from paid search ads for an unlimited number of keywords and any campaign structure.

    In addition, Marchex Search Analytics delivers automated insights on every phone call directly into Adobe Media Optimizer for each keyword, including call outcomes and Interactive Voice Response (IVR) inputs. These insights allow marketers to properly automate paid search bidding by allocating budgets towards keywords that best drive over-the-phone purchases.

    Marchex Search Analytics is leveraged with Adobe Media Optimizer for clients in many industries, including VITAS Healthcare, the nation’s leading provider of hospice care. “Receiving and tracking all phone calls from patients and families considering hospice care is integral to our marketing efforts,” said Drew Landmeier, senior vice president and chief marketing officer for VITAS. “The Marchex and Adobe integration provides us valuable search insights in one platform. With full keyword-level call attribution from all calls including those that originate from call extensions and call-only campaigns, we improve our ability to be smart and efficient with our search engine marketing.”

    The Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and device. By partnering with Marchex, Adobe Media Optimizer can deliver strategic insights that connect the dots between paid search and offline sales to drive higher levels of advertising performance and consumer engagement.

    “Our integration with Adobe Media Optimizer is for enterprise marketers with massive keyword lists and complex campaign structures,” said Nilesh Dhawale, Senior Product Manager at Marchex. “For companies that rely on inbound phone calls from paid search, this partnership allows marketers to properly automate paid search bidding.”

    About Marchex

    Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touch points in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance.

    Please visit www.marchex.com, www.marchex.com/blog/ or @marchex on Twitter (twitter.com/Marchex), where Marchex discloses material information from time to time about the Company, its financial information, and its business.

    About Adobe Media Optimizer

    Adobe Media Optimizer is a programmatic ad-buying solution that helps advertisers forecast the best mix of search, display and social ads based on their budget. Adobe Media Optimizer also automates the execution of media plans and helps advertisers find the best way to deliver relevant content to their high-value audiences.


    Adobe Takes Aim At Google And Other Marketing Clouds And TV Is Its Main Weapon | killexams.com real questions and Pass4sure dumps

    Adobe has rolled out an Advertising Cloud, a merger between its Adobe Media Optimizer products and the acquisition of video DSP TubeMogul, the company revealed Tuesday at the Adobe Summit in Las Vegas.

    Adobe Media Optimizer previously was housed under the Adobe Marketing Cloud and consisted mostly of search, dynamic creative and somewhat limited display capabilities.

    It will operate now as a standalone cloud adjacent to the larger Marketing Cloud stack, which includes campaign execution, social and A/B testing, and Adobe’s Analytics Cloud, which consists of Adobe Audience Manager and Adobe Analytics.

    All three clouds now operate under the Adobe Experience Cloud in a restructuring Adobe claims more accurately reflects its go-to-market strategy with clients across verticals: marketing, advertising and data and analytics.

    Data spans Adobe’s ad, marketing and analytics products, so a client using Advertising Cloud can apply audience segments created in Analytics Cloud.

    “We’ve integrated with Marketing Cloud [and Analytics Cloud] such that advertisers who use those platforms can very easily retarget any of their audience segments with a couple of clicks and with very high match rates,” Brett Wilson, former CEO of TubeMogul and new VP and GM of Adobe’s advertising business, told AdExchanger.

    “The most important thing we can do is enable advertisers to find a much higher percentage of their audience than we could if our DSP and DMP weren’t integrated,” he added. 

    That said, Adobe won’t be everything to all marketer clients, such as L’Oreal, which uses Salesforce’s Krux as its DMP, so Wilson said the Adobe Advertising Cloud will remain interoperable with other cloud stacks.

    One possible motivation for Adobe segregating its media execution tools is to underscore one of its main differences from rival marketing clouds: DSP ownership.

    “Before, they really weren’t that strong in display,” said Karsten Weide, the VP of the media and entertainment practice at research firm IDC. “They had search marketing, but display wasn’t their specialty. They [now] want [to be known as] a vendor of programmatic marketing solutions.”

    Adobe also wants to plant its stake in the ground as Google continues to double down on products that straddle the lines between advertising and mar tech, including, for instance, its email and CRM-based Google Customer Match, Weide hypothesized.

    “The two main companies we compete with now are Google and The Trade Desk,” Wilson acknowledged.

    Although Wilson called Google a big partner to Adobe’s search and display side, TubeMogul had a long-standing beef with Google when it was an independent video DSP.

    “With respect to data, think of Google as the Bermuda Triangle where your data goes in and just doesn’t come out,” Wilson said.

    He believes eventually, large walled gardens will be forced to open as marketers like P&G (and the UK) lobby for greater accountability and better ad quality from platform partners. In the meantime, Adobe sees itself as a major independent ad tech alternative to platforms like Google and Facebook.

    Adobe already has one leg up on competitors: sell-in with big broadcasters via its TV yield optimization tool, Primetime, and TubeMogul’s legacy in programmatic video and more recent foray into programmatic TV, a business which Wilson claims was on a $100 million run rate at the close of last quarter.

    “We’ve believed for a long time that because most advertisers still spend 50% of their budgets or more on television, if you want to be the one ad platform that rules them all, you have to anchor around television,” Wilson said.

    With TubeMogul, Adobe has a better chance of attracting much larger brand advertising clients, predicts Scott Denne, an analyst at 451 Research.

    “Media Optimizer used to be an upsell to existing Adobe Analytics customers,” he noted. “The profile of a marketer that would turn to its website analytics vendor for a DSP or paid search platform is very different from the media buyer that puts TV at the center of its media plan.”

    On one hand, it will be challenging for Adobe to serve both sets of customers with the same Advertising Cloud.

    But TubeMogul had a characteristically better bidder than Media Optimizer, Denne said, and TubeMogul’s inroad to brand advertisers will provide opportunities to sell Audience Manager, the DMP, more broadly into brands.

    Adobe “has traded a market with minimal growth prospects – paid search and display – for TV, a much larger addressable market that is in the earliest stages of shifting to software,” he added.



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