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000-M64 - Lotus Sametime Technical Sales Mastery - Dump Information

Vendor Name : IBM
Exam Code : 000-M64
Exam Name : Lotus Sametime Technical Sales Mastery
Questions and Answers : 46 Q & A
Updated On : January 18, 2019
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IBM 000-M64 Exam (Lotus Sametime Technical Sales Mastery) Detailed Information

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000-M64 Questions and Answers

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000-M64 Lotus Sametime Technical Sales Mastery

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000-M64 exam Dumps Source : Lotus Sametime Technical Sales Mastery

Test Code : 000-M64
Test Name : Lotus Sametime Technical Sales Mastery
Vendor Name : IBM
Q&A : 46 Real Questions

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IBM IBM Lotus Sametime Technical

comfy, 3D meeting service Now attainable with Lotus Sametime | killexams.com Real Questions and Pass4sure dumps

personnel at Manpower, Raytheon, Northeastern college, and Northcentral Technical faculty have pilot established IBM's new 3D meeting service which is purchasable now.

IBM these days announced that a brand new carrier, virtual Collaboration for Lotus Sametime, is now available. The service enables Lotus Sametime users to deploy and use virtual assembly areas securely at the back of-the-firewall with avatars.

also referred to as "Sametime 3D," this provider became created by means of IBM analysis and made in its construction labs.

organizations in a lot of industries ranging from aerospace and defense, buyer items, staffing, manufacturing, and training, together with Manpower, Northeastern school, Northcentral Technical college, and Raytheon participated in Sametime 3D pilots over the ultimate six months.

Findings from a fresh survey by way of IT analyst firm ThinkBalm, say there is a transforming into company need for immersive technologies comparable to virtual environments. It referred to that greater than half of enterprise respondents predict to attain a favorable total economic benefit from immersive applied sciences this 12 months. more than half of respondents said that immersive know-how become less high priced than choice alternate options like net conferences and meetings that involve plane and hotel fees. Ninety-5 % of survey respondents observed enabling individuals in disparate areas to spend time together is a vital improvement of their contemporary projects.

"school students love to be trained and meet in digital worlds. however we can already habits class through other worlds, there is little lecture room handle or safety. Instructors can not at all times tell who is latest," noted Chet Strebe, Chief guidance Officer, Northcentral Technical school in Wisconsin, which offers on-line courses and has students globally.

"With IBM's new digital meeting provider, academics can be capable of inform which students are existing and stronger handle the environment." The college envisions the use of the provider for go-campus meetings and shows.

the use of Sametime 3D, people can select colleagues from their Lotus Sametime contact checklist, and then invite them to participate in a virtual meeting. members can meet in a boardroom, an auditorium or a collaboration space.

once they enter the virtual meeting, avatars can use textual content or voice chat, or both, to talk. they can then share displays or other materials, and take notes using virtual flip charts. within the collaboration house, they can share ideas and other tips on a brainstorm wall. individuals can then save, update, prioritize and vote on this assistance. content material can also be imported and acted upon each out and in of the digital meeting space.

"digital Collaboration for Lotus Sametime is a part of IBM's ongoing work to redefine the nature of online conferences," pointed out John Allessio, vp, IBM software features for Lotus. "whether through improvements to net conferencing capabilities or with equipment reminiscent of VCS, IBM is providing new the way to have interaction and collaborate, making conferences extra beneficial and productive. The timing is ideal for this new offering because it helps helpful conferences and brainstorming with out the time and rate of trip."

moreover, IBM is working with Vivox to provide enjoyable, not obligatory, and built-in voice capabilities the use of Voice over cyber web Protocol (VoIP). The voice can be spatial in nature, that means that as participants in a meeting circulation nearer or further far from each and every other, the voice gets louder or softer, just like in precise existence.

more than 2,500 IBM employees have voluntarily registered to test this out in view that February, as part of the IBM know-how Adoption software. conferences have been held by means of building, human components, and product planning teams. pretty much any meeting which requires co-introduction of content material by using a crew of individuals can advantage from this skill, and IBM employees continue to discover new makes use of for these tools.

IBM is in the forefront in exploring virtual worlds. IBM researchers, consultants, and builders international are establishing and providing new approaches of researching, collaborating and doing company in virtual worlds. IBM is helping purchasers to strengthen their digital world strategies, and is featuring them with offerings that enable adopters to improved collaborate. moreover, IBM is main an initiative to assist increase compatibility between disparate digital worlds. IBM also uses virtual worlds to behavior analysis, host events, and to welcome new employees.

virtual Collaboration for Lotus Sametime is an IBM utility service for Lotus providing. Lotus Sametime eight.0.1 or later is required to use the plug-in, however, there is additionally net-interface accessible. For a listing of system necessities discuss with www.ibm.com/utility/lotus/ser … ces/vc4sametime.html .

source: IBM

discover further: IBM Creates application for holding Face-to-Face conferences in virtual Worlds


IBM rides the immediate messaging wave | killexams.com Real Questions and Pass4sure dumps

With its Lotus Sametime line-up, IBM is making an attempt to use speedy messenging and "unified communications" to reel in new clients from new locations, starting from small businesses to Microsoft Outlook mail environments. Will the strategy repay?

With new strikes in fast messaging and the broader category of "unified communications," IBM is making an attempt to trap purchasers from backyard of its ordinary Lotus Notes environment -- and it feels like this method can be working.

while IBM's Lotus Sametime IM and collaboration software has been available in the market for a decade now, one-third of the consumers IBM has picked up over the past 12 months hail from Microsoft Outlook or other non-Notes mail environments, talked about Adam Gartenberg, IBM senior offering manager for actual-time and team collaboration, in an interview with BetaNews.

As might be expected, probably the most largest news coming out of this week's Lotusphere convention is round upcoming enhancements to Notes such as the beta 4 version of Lotus Symphony, a brand new crossplatform utility development environment for Notes.

but IBM is also spending lots of time on speakme up Lotus Sametime advanced and Lotus Sametime Unified Telephony, two items first unveiled final summer and now slated for beginning later this year.

"We're seeing very powerful hobby in IM and true-time collaboration. These are abruptly transforming into areas," he informed BetaNews.

Gartenberg mentioned that, on the Microsoft facet, Sametime competes most directly in opposition t Microsoft LCS/OCS (reside Communications Server/office Communications Server).

however as one massive competitive energy, he mentioned, is that Lotus Sametime works in many greater working environments than Microsoft home windows alone.

The Sametime IM customer is available for Linux, Apple Macintosh, and home windows. On the server side, Sametime fast messaging can also be run in any of these three environments, together with sun Solaris, IBM AIX, and IBM's i5 operating device.

Like different Sametime choices, the new Sametime superior and Unified Telephony items are aimed directly at interior communications inside businesses, as adverse to make use of among patrons, Gartenberg cited.

however, he brought, IBM provides each Session Initiation Protocol (SIM) and Extensible Messaging and Presence Protocol (XMPP) gateways to let Sametime users do IMing with users of purpose or MSN Messenger, as an instance.

Yet apparently in keeping with a much wider effort at IBM to gain more desirable penetration amongst small-to-medium-sized agencies (SMBs), IBM is targeting Sametime at small and massive organizations alike.

also at Lotusphere this week, for example, Lotus is rolling out Lotus Foundations, a Linux-primarily based mail and collaboration platform specially designed for smaller organizations.

in the IM house, Lotus' new Sametime superior product, now scheduled for delivery by means of the conclusion of March, comes with tools supposed to let users promptly birth new communities and locate others with capabilities in particular areas.

Gartenberg instructed BetaNews that, inside IBM, a co-employee of his with a technical question about his Blackberry handheld used Sametime superior to launch a "Blackberry neighborhood," and that the person who posed the question then obtained a extremely useful reply returned from an additional IBM worker within just a couple of minutes.

Sametime superior will also consist of a persistent chat function -- similar to those already purchasable in some client-oriented IM interfaces -- which allows clients to come to a chat session even after logging out and then logging back in to IM. The persistent chat function also keeps a written log of the IM conversation.

Sametime Unified Telephony, on the other hand, is designed for coping with telephone calls from inner the Sametime immediate messaging environment, within agencies that are installation to aid this form of functionality.

both items make use of "presence," or area, attention in Sametime. as an instance, americans working in places the place Unified Telephony is installed might be in a position to establish rules on the way to route all their telephone calls to a mobile phone, or for you to route incoming calls to a co-employee if their calendars reveal that they are in a gathering.

besides the fact that children these capabilities are a bit of similar to those in Jabber and XMPP, for example, Sametime uses its own IM protocol which also supports presence cognizance.

"Our presence awareness has been in there from the beginning, for the previous ten years," Gartenberg pointed out.

Sametime also gives developed-in encryption, a skill that, in accordance with Gartenberg, makes it certainly common in protection-sensitive industries comparable to banking.

With its Sametime line-up, IBM does seem to be profiting from some booming markets, considering the fact that research through some analyst agencies is additionally resulting in predictions of excessive increase. in a single contemporary analyze, as an instance, the Radicati community predicts that revenues from all IM segments will start from $203 million in 2007 to $530 million in 2011.

Radicati divides the IM market into four distinctive segments: enterprise IM; public IM; IM shoppers; and IM administration/security.

when it comes to business IM, researchers decided that adoption is being pushed by using components that encompass "immediacy of use" and the "merits of community collaboration."

The report additionally finds that important platforms reminiscent of Lotus Sametime and Microsoft LCS/OCS are responding to this demand via making quick messaging a "key element of their unified communications recommendations."

The Radicati group has defined "unified communications" as know-how that mixes voice, messaging, collaboration and presence administration capabilities in a way that can also be accessed via a single consumer interface.


IBM Acquires WebDialogs to expand internet Conferencing Capabilities in trade-leading Lotus Sametime | killexams.com Real Questions and Pass4sure dumps

supply: IBM

August 22, 2007 13:40 ET

ARMONK, the big apple--(Marketwire - August 22, 2007) - IBM (NYSE: IBM) nowadays announced it has received WebDialogs, Inc., a Billerica, Massachusetts-based mostly, privately held issuer of net conferencing and communications services, with greater than 500,000 clients global. fiscal particulars were no longer disclosed.

WebDialogs offers on-line assembly and collaboration capabilities that mix internet and audio conferencing into one, effortless-to-use journey. due to the fact it's deployed as a service, WebDialogs know-how doesn't require help from an organization's IT branch, making it convenient to install every time, anywhere. The WebDialogs service is used by way of leading audio conferencing suppliers to extend on-line meeting capabilities to their clients.

With the acquisition of WebDialogs, IBM is adding a software-as-a-provider birth mannequin to the Lotus Sametime family unit of items, proposing clients with option and flexibility in how they buy and operate their internet conferencing capabilities. IBM will additionally combine the carrier with its trade-leading(1) collaboration portfolio, together with IBM Lotus Notes and IBM Lotus Sametime utility.

The WebDialogs Unyte services will expand IBM's offerings within the internet conferencing space, certainly for the small-to-medium-sized business (SMB) section and departments within greater groups.

"we're aggressively pursuing new market alternatives throughout the board," spoke of Michael Rhodin, conventional manager, IBM Lotus software. "building on our management in on-premise web conferencing with Lotus Sametime software, the acquisition of WebDialogs now allows us to attain the transforming into phase of the market that prefers to purchase this means as a service. IBM now offers unparalleled conferencing capabilities for corporations of all sizes."

This acquisition also represents new opportunities for IBM enterprise partners. The WebDialogs features present open application programming interfaces (APIs) that will allow enterprise partners to customise, company and integrate the provider into applications, products and other features.

"To continue to be aggressive, companies are converging voice, video and statistics programs into one unified communications and collaboration answer that immediately connects personnel to the counsel and resources they need," observed Lou Guercia, CEO WebDialogs. "WebDialogs technology will strengthen IBM's latest unified conversation and collaboration portfolio with convenient to entry and use internet conferencing services."

WebDialogs will become part of the Lotus unit of IBM software community.

For greater tips www.ibm.com/sametime

IBM, Lotus, Lotus Notes, Notes and Sametime are trademarks of overseas company Machines corporation within the u.s., other nations or each. other business, product and repair names may well be logos or service marks of others.

(1) source: "IBM's Unified Communications and Collaboration strategy." Wainhouse research, may additionally 2007.


000-M64 Lotus Sametime Technical Sales Mastery

Study Guide Prepared by Killexams.com IBM Dumps Experts


Killexams.com 000-M64 Dumps and Real Questions

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000-M64 exam Dumps Source : Lotus Sametime Technical Sales Mastery

Test Code : 000-M64
Test Name : Lotus Sametime Technical Sales Mastery
Vendor Name : IBM
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Lotus Sametime Technical Sales Mastery

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IBM Lotus Expeditor, Soffront Software, Oracle’s Siebel CRM On Demand, ICentera, Convergys | killexams.com real questions and Pass4sure dumps

David at firstcoffee d*t biz The news as of the first coffee this morning, and the music is something by Bach, the name of the piece escapes me, sounds like a typewriter — heck, all Bach does: IBM has announced new technology designed to “arm professionals with the ability to combine information from different sources to create just-in-time applications” needed to “help close a big deal, deliver an important presentation or just get through the weather,” according to Big Blue officials. Key to employee productivity, these situational applications, or mashups, blend Web services like news feeds, weather reports, maps or traffic conditions, with enterprise content and services from databases, spread sheets and documents. IBM Lotus Expeditor 6.1.1 software is a standards-based managed client that can extend mashups in the enterprise to a wide variety of desktop, laptop, and mobile devices on the market, to give customers access to business information from mobile customer relationship management (CRM), among others. Lotus Expeditor provides this mashup capability for Lotus Notes 8 and Domino 8, the newest version of IBM’s collaboration platform available to customers this month. Company officials say enhanced security features give administrators control of the desktop, which means end users have role-based controlled access to the applications. Other features include a server-managed composite platform — spanning desktop and mobile — that integrates and aggregates applications and information, so using Lotus Expeditor software, developers can incorporate elements from disparate sources including Microsoft .NET, Swing, native, Eclipse-based components and Flash. Lotus Expeditor software is based on open standards such as OSGi, the open source Eclipse framework, and serves as the foundation technology for a number of other IBM offerings including Lotus Sametime 7.5 and Lotus Notes 8. The software has been designed to integrate with key IBM products such as WebSphere Application Server, WebSphere Portal, Lotus Sametime, IBM Workplace Forms and Lotus Notes 8 software. Soffront Software, a CRM vendor concentrating on the mid-market, has announced that Pioneers Information Technologies has chosen Soffront CRM. Headquartered in Amman, Jordan, Pio-Tech is a systems integrator and business products vendor specializing in enterprise management products. After considering numerous products, Pio-Tech selected Soffront because “they offered exceptional value and everything we needed to achieve our CRM goals,” explained Rand Hashem, managing director at Pio-Tech. According to Hashem, the speed and cost of implementation were also important considerations. “With Soffront’s ‘On Demand’ product, we were able to deploy within a month. The entire system was available online with a user-friendly Web interface. Soffront’s modular approach allowed us to gradually add modules, as needed.” Soffront CRM enables Pio-Tech to improve the entire customer management life cycle-from prospect, through sales, to valued customer. “Soffront’s customer help desk gives us full control and quick response to all customer support requests,” said Hashem. “The software helped us to build an extensive knowledge base, and our customers appreciate the superior technical support we now deliver.” Pio-Tech’s marketing department is using Soffront CRM to “better filter and select leads based on responses,” Hashem said. Oracle officials have pronounced themselves pleased with Oracle’s Siebel CRM On Demand and Oracle On Demand customer traction, announcing that in the last quarter alone Oracle established or expanded its relationship with more than 200 new global customers, including ADP, Central Plastics, Fidelity Registered Investment Advisor Group, GE Commercial Finance and Translational Genomics Research Institute. With 14 releases of Siebel CRM On-Demand in less than four years, Oracle’s Siebel CRM On Demand Release 14 is now generally available. This new version unites the CRM functionality with the latest in Web 2.0 technologies, company officials say, and includes “significant enhancements across its sales, marketing, services, analytics, built-in call center, and industry edition capabilities.” Siebel CRM On Demand Release 14 will also include “next-generation usability and customization capabilities, and strong integration capabilities that allow customers and partners to quickly and easily establish deep integration with other applications,” company officials promise. Additionally, with the Siebel CRM On Demand Integration Pack for Oracle E-Business Suite, customers gain pre-built integration between their subscription CRM applications and the back office suite. CRM vendor iCentera has selected IBM search software to provide its more than 65,000 client portal users greater access to important information buried in files, images and documents, making them more easily searchable and accessible from the 6,000 iCentera portals. ICentera, a vendor of on-demand customer relationship management (CRM) portals primarily for marketing, sales and customer communication, has integrated IBM OmniFind Yahoo! Edition search software in the new version of its icSuite Software-as-a-Service technology to help users find information to create communication portals for any internal or external audience in minutes. Under the terms of the deal, IBM search capabilities are integrated within the iCentera service and help users locate content from within iCentera’s portals, so clients can index and search a wider variety of file types in multiple languages. The latest version of iCentera’s software-as-a-service offering delivers enhanced Web 2.0 capabilities. Scott Montgomery, vice president of product management at Secure Computing, said the company wants to give sales, partners and customers “advanced search among all documents on a specific topic.” The combination of IBM search software and iCentera’s CRM product lets users create personalized portals for virtually any audience in minutes. Contact center firm Convergys is expanding to Bacolod City in the Philippines in the first quarter of 2008, earmarking about $3 million to build its ninth Philippine-based facility with an initial 300 employees. The 3,000-square-meter facility at the San Antonio Park Square can accommodate about 500 employees. Executive vice-president for Global Operations Clint Streit said the company was considering other locations in Western Visayas for future facilities. He said that despite the appreciation of the peso, the company is growing fast enough to expand. Business process outsourcing firms recently expressed concern over the effects of the strong peso and are considering seeking government help. Convergys, however, is already satisfied with the tax holidays recently granted by the government, said Streit. “The government has been very supportive and we really can’t ask for more. I think it is unfair to ask the government to step in to rein in the strengthening peso, which is more a function of the US economy’s troubles,” he said, adding “what the private sector needs to do is look for ways to cope, say through hedging. We at Convergys are into hedging.” As for future expansion after Bacolod City, country manager Marife Zamora said that the company was considering areas where there is an abundance of English-speaking college graduates who are also proficient in information technology. Zamora told reporters that in Bacolod, for instance, the local talent pool speak English better than Filipino. Once operational, the new Bacolod City facility will provide both general support and advanced technical help desk services to a variety of Convergys clients via traditional voice calling, e-mail, and web chat as well as “back office” application and document processing.

IBM Counters Microsoft's Software Seat-stealing Boast | killexams.com real questions and Pass4sure dumps

IBM/Lotus Thursday hit back at Microsoft's boast that it plans to steal 5 million Notes customers this year by detailing a new 300,000-seat licensing deal with an Asian company and strong interest in Notes from emerging markets.

Last week, Microsoft's COO Kevin Turner told financial analysts that his goal is to have the company's messaging and collaboration software displace 5 million Notes seats this year. Turner also said Microsoft has replaced 8 million seats of Notes in the past two years.

It was another shot in a messaging and collaboration war that has been going on between the two for nearly 20 years. In the late 1990s, the two jousted using e-mail seat-count numbers that were often inflated if not outright dubious.

"It is very difficult to tell what Microsoft is talking about when they talk about numbers of seats or costs because they shove so much into their environment, but I do know we have been engaging against them and winning," says Bob Picciano, general manager of Lotus Software.

IBM/Lotus seems to be doing a better job of integrating current messaging and collaboration tools with next-generation tools like social networking.

In June at the Enterprise 2.0 conference, the two squared off on stage around social software (Lotus Connections vs. SharePoint) with IBM/Lotus showing its Connections tools as "the clear winner across the board," according to Mike Gotta, an analyst with the Burton Group who moderated the session. Gotta in his blog later chastised Microsoft, saying it "did a poor job of showing and explaining why business and/or technical decision-makers should consider SharePoint as a credible solution to meet the social computing needs of an organization."

A month later Microsoft's Turner lit into IBM/Lotus, which is now on the offensive and detailing what it calls strong fiscal second-quarter sales of Notes/Domino 8. The platform, which shipped a year ago, features a modular client architecture that can be customized as the front end for component-based applications.

The company says an Asian firm, which executives said would be named at a later date, will license 300,000 seats of Notes, as well as Lotus Symphony, IBM's open source suite of productivity applications.

IBM/Lotus says the deal is its largest ever in Asia.

IBM also listed a number of foreign companies that chose Notes over Microsoft, including Max New York Life, Reliance Industries, Vedanta, and Aviva in India; GD Development Bank, Johnson Electric, HKG Environ Protect, CED, DL Cosco Shipyard in China; Affin Bank and Trakando in Singapore; and Russian Railways in Russia.

It did not provide seat numbers.

IBM/Lotus also reported that in the fiscal second quarter it recorded its largest client win in North America: 150,000 seats in a "big six" accounting firm.

Like the Asian deal, IBM would not name the company, but IBM executives said Lotus Notes, Sametime, Connections, IBM Lotus Quickr and WebSphere Portal were picked over the Microsoft collaboration portfolio that included Exchange and SharePoint.

The battle is heating up as Microsoft's SharePoint is garnering the lion's share of coverage despite a number of issues corporate users face when considering the platform.

IBM/Lotus has been feeling the heat from SharePoint.

In May, the company released IBM Lotus Quickr Content Integrator, which provides wizards and templates for moving content in mass to Quickr from SharePoint sites. Lotus is betting the tool will help keep users on its content management platform and away from Microsoft, which could use SharePoint as the hook to get users to switch to its entire portfolio of messaging and collaboration tools.

As part of its most recent announcement IBM/Lotus noted other companies that have recently picked Lotus Notes and other Lotus software over other competitors, including Colgate-Palmolive, Ineos of Belgium, the U.S. Federal Aviation Administration, NutraFlo, Dutch Railways, Rohm Haas, Imerys and the Salvation Army.

New Lotus Notes 8 customers were listed as CFE Compagnie d'Enterprises of France, Virginia Commonwealth University, Winsol International, the U.S. General Services Administration, the U.S. Internal Revenue Service, Standard Insurance, New York Life, Kentucky Baptist Convention, Verizon, Publishers Printing, Hyatt Hotels, Union Pacific and Nationwide Insurance.


Portal Management - Do You Know What It Takes? | killexams.com real questions and Pass4sure dumps

A lot of corporate portals still seem stalled at the pilot stage, but others have swept into full production. According to people working on projects at IBM, Microsoft and elsewhere, portal development can carry implications for just about everyone in a company, including network managers. If a portal does open up near you, how will it change your job?

The roles played by IT specialists like net managers, security managers, and database administrators vary according to the size and complexity of the deployment, the type of portal used, and the amount of advance planning, experts say.

"You can never do too much planning," advised Jim Murphy, an analyst at AMR Research. During the planning stages, network managers are often asked to lend an experienced hand at capacity planning.

"Will we have enough bandwidth? Will we need to add more servers?" illustrated Greg Sherman, marketing manager in the Advanced Collaboration Group at Lotus. Adding more servers doesn't necessarily mean buying more boxes. Existing servers can be repurposed, Sherman pointed out.

Other issues to consider include numbers of users, how applications will be distributed, and the impact of the portal on overall network performance, according to Murphy. "Content sources for the portal might be housed in a variety of physical locations. You might want to invest in a content delivery service like Akamai."

Security managers need to get involved from an access rights perspective, For their part, database administrators need to know what kinds of queries to anticipate, the analyst said.

Then, as the initial deployment evolves and expands, you'll be expected to stay on top of ongoing modifications to the portal.

Different strokes for different folks"The word 'portal' can mean a lot of different things," according to Murphy. Some companies hone in on portal solutions geared to specific applications, such as CRM (customer relationship management), ERM (employee relationship management), SFA (sales force automation), or document management, for instance. "Actually, some of the application-specific portals can work out quite well," he maintained.

Many of the deployments in these specialized categories are being farmed out to ASPs. SFA outsourcers include SalesNet.com and SalesForce.com, for instance, observed Barton Goldenberg, president of CRM/ERM consultancy ISM.

Also available are specialized software packages with all - or, at least, much of - the needed functionality built in. Examples range from the Plumtree Portal Solution for Employee Services to Conjoin's sales portal software.

Other organizations are taking a more do-it-yourself approach, customizing broader portal frameworks such as IBM's WebSphere Portal; Novell Portal Services; MySAP Portal Services; and Microsoft's SharePoint.

Unicco Service Company, a $600 million facilities management outsourcer, is using Novell Portal Services, Lotus Notes, and a potpourri of other products to create a series of portals for the external marketplace, first tier customers, and internal users, said Jeff Peterson, Unicco's VP of IT.

APT's doc management portalSomewhere in between are organizations like Applied Printing Technologies (APT), a $100 million printing company which has used Extream's Dialogue document management software to do the bulk of the legwork in building its own CRM portal. Exstream also sells Dialogue to banks, insurance firms, utilities, and retail concerns, for instance.

APT implemented its CRM portal almost entirely on its own, after only a "little bit of a head start" from Exstream, affirmed Kelly Sloan, Exstream's VP of corporate marketing.

APT's new digital printing division is using the Dialogue-based portal to integrate and present customer data in both online and printed documents. The documents can range from newsletters and promotional brochures to customized 401K enrollment books.

Customers accessing APT's portal include AT&T Wireless, for example, said Nicholas Brusco, senior VP/GM of the division, speaking at the recent CRM Expo in New York City.

APT decided on Exstream due to Dialogue's support for PDF files and workflow solutions, PostScript, and IBM's new AFP (Advanced Function Presentation) architecture.

Microsoft & IBM try to show the wayBig enterprises are better off if they start out by "thinking small," according to AMR's Murphy. "There's always this initial promise, but companies don't always take advantage of it. Very often, portals get backlogged. So the most reasonable projects start out with a small subset," Murphy said in an interview.

In enterprises, the best efforts tend to be characterized by interdepartmental collaboration. Microsoft, for example, is now piloting an inhouse portal that revolves around its SharePoint product, said Mary Lee Kennedy, director of Microsoft's Knowledge Network Group, during a talk at the recent Internet World show.

Microsoft's SharePoint team is helping out with infrastructure issues such as servers, Web services, and establishment of a domain integration framework, according to Michael Ohata, group manager for product management in the Knowledge Network Group.

Just getting under way this year, the three-year project also involves the company's sales organization, "executive sponsors," and content providers from throughout Microsoft. Like some other enterprise portal users, Microsoft has organized an internal steering committee, too.

"We chose not to centralize the expertise. We do not know our business organization's needs," Kennedy acknowledged. "We are not going to tell people what they need, (although) we will try to avoid duplication."

Initially, Microsoft is working on an inhouse employee portal. By 2005, the software giant hopes to achieve an automated "smart content" system, as well as Internet-based content delivery to customers, Ohata said.

"Because our consulting group goes out, we want to have a portal, too," according to Kennedy. "We are a great testbed for the company."

IBM Dynamic WorkplaceAlong the same general lines, IBM has created an inhouse portal known as IBM Dynamic Workplace, based around the IBM WebSphere Portal, Domino, and Lotus Sametime and Quickplace, for e-learning.

"This is a cross-IBM initiative," Sherman said in an interview. Key players at IBM include Larry Bowden, IBM's VP of e-portal solutions; Lotus CEO Al Zollar, and top brass from IBM's hardware and software divisions.

"An early step in portal development is to get your intranets together. IBM Dynamic Workplace has 8,000 internal users. Dynamic Workplace also becomes a good reference for us," he admitted.

Content managers in business departments such as human relations, finance, and public relations work with "corporate librarians" to help decide now content should be shared among various groups of internal users. "If we're interested in putting our stock information up, for instance, there are certain rules about that." Meanwhile, HR has placed its benefits enrollment and travel expense accounts online.

Right now, IBM's human content managers are doing manual data tagging. "Our goal, though, is to move toward automatic tagging."

Internally, IBM Global Services fulfills the role of network manager. IGS also consults outside customers about portal development.

"IGS has subject matter experts in areas like retail, manufacturing, and financial services. Sometimes, IGS will just go in and do a study. IGS, though, is also willing to outsource and host everything for a customer," according to Sherman.

IBM customer Unicco is using offerings from IBM as well as a number of other vendors in its three portals. The total list of ingredients is expected to include Novell Portal Services; JD Edwards' OneWorld; Maximo's e-procurement application; an opportunity management product from SalesLogix; Lotus's Domino, Domino Doc, Quickplace, and Sametime servers; desktop tools from both Lotus and Microsoft; and Elcom's materials management ASP service.

"Technical problems are the least of their concerns"Integration of multivendor hardware and software is sometimes a challenge, particularly in multiplatform environments. "Almost everybody says, though, that technical problems are the least of their concerns," according to AMR's Murphy.

"Portals can have a huge impact on how people throughout the company do their jobs. Often, the middle manager gets stuck in the middle. Let's say you're a PR manager. Ultimately, the corporate portal becomes epicentric. Everything you do needs to be deployed through the portal," he said.

"Network managers and other IT people get saddled with a lot of responsibility. They have to select the products, and they sometimes need to step up their capabilities to support the portal. One idea (behind a portal) is that IT can delegate tasks out to the business departments. But that can be a pretty hairy proposition. Issues like workflows - and sometimes access to data - are not necessarily easy for business administrators."

Business administrators also need to lean on security managers, according to Murphy. "Decisions need to be made such as, 'Do I govern security through the portal, or do I let the application govern security?' There are pluses and minuses, either way. Portals usually call for some degree of (IT) development, as well."

Collaboration at Unicco

Unicco initially tested a portal product from Computer Associates, but ran into some integration issues. Overall, however, integration hasn't been much of a problem, according to Unicco's Peterson, who gained experience with complex deployments through a previous job at Arthur Andersen.

"We have some programmers inhouse You do need to set priorities, though, as to which applications really need to talk to each other," he added.

Unicco is pursuing a staged deployment, involving an external Web site, followed by customer and employee portals, in that general order.

The customer portal, myUNICCO.com, is designed for one-stop shopping, information sharing, and self-service work requests, using the customer's existing Web infrastructure. Customers can also build a knowledge management warehouse that includes best practices, benchmark/performance measurements, and trend analysis, according to Peterson.

UNICCO has also started working on the employee portal, dubbed uShare. "We've looked at who's been getting information in a timely fashion, and who has not. This is our 'field of dreams,'" Peterson said.

With the portals deployment, IT staffing at UNICCO has increased from 18 to 20 people. "We've added a Lotus Notes developer, as well as a database administrator/network administrator." Along the way, Unicco has also migrated from cc:Mail to Notes.

Unicco's IT department includes specialists in LAN/WAN management, production, and operations support. For the portals effort, the 20 staffers are deployed in two project teams. "The field services team implements the tools. The internal project team works on internal support and implementation."

Peterson said he works closely on portal development with the company's COO, as well as the VPs of the business divisions. "There's a big focus on what information we're going to capture, and what we need it for."

Content "ownership" by business unitsMeanwhile, Unicco has been shifting more of the "ownership" of the portal to the business divisions.

"There was a perception among some of the ranks of end users that the portal was just 'fun-to-have' technology. So business leaders are now championing the portal, to entice greater use," according to Peterson.

Portals constitute a slightly different story at smaller companies, according to Goldenberg. "Companies need to ensure that information is relevant, timely, and easy to access. Usually, portal administration is an IT function," he said.

Portal administration tasks include "receiving prioritized business functions; looking at what information is required to fulfill those functions; pulling together this information from internal or external sources; cleansing and populating the data; and archiving the information," according to Goldenberg.

For specialized portals such as sales, however, smaller IT departments often team up with subject area experts, he said.

"Sometimes, for example, a company will hire a retiree who's an ex-sales or marketing person, to sort leads that come in from trade seminars or ads, and to make some of them available through the portal."

Regardless of the size of the organization, management needs to be in it for the long haul, contended AMR's Murphy. "You can put a lot of time and effort into a portal. People in every department need to understand that the portal is a long-term project, with an end goal," the AMR analyst added.

» See All Articles by Columnist Jacqueline Emigh



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